Yesterday, the LMA Social Media SIG group was treated to a wonderful webinar, which focused on the 2014 State of Digital and Content Marketing Strategy survey done by Greentarget, Zeughauser Group, and ALM. The webinar featured John Corey (@jecorey), the president and founder of Greentarget, and Mary K. Young (@MaryKYoungZG), a partner at Zeughauser Group.
But more than just discussing the survey itself, Mary and John talked about how law firms can get noticed in a sea of content. We’re operating in an era of information overload, and it doesn’t look like that’s going to change any time soon, so this is incredibly important.
They laid the foundation for their later discussions by taking a look at the 2014 survey. The survey focused on in-house counsel for the fourth year in a row, but also added in a law firm CMO/marketer element this year. They had 189 in-house respondents, which include GCs, Deputy GCs, etc, and 79 law firm CMO/marketer responses, from the top 350 firms.
For the GCs, they wanted to drill down to find out how they are using social media, and what content they find most valuable. For the CMOs, they asked more about how they are approaching content at their firms.