bag-and-handsI love bringing guest voices to Zen to share some wisdom with you, and today, I am fortunate to introduce a legal marketer and friend of mine, Jennifer Simpson Carr. Jenn has led business development and communications efforts at national law firms for nearly ten years.  She has a passion for strategic communications and recently earned a Mini-MBA in Digital Marketing from Rutgers Business School.

I got to know Jenn when she was working with ILN member firm, Davis & Gilbert, in New York, and we’ve stayed in touch as her career and family have taken her all over the country. This is her first foray into blogging, offering an excellent recap of the roundtable session she led during last week’s Law Firm Marketing & Business Development Forum, with some important takeaways on creating a digital strategy across your firm. Let’s give her a warm welcome! 
Continue Reading Creating a Cohesive Digital Strategy Across Your Firm

Attendees at the Legal Marketing Association conference will normally shy away from any session that is entirely presented by service providers – but if that session is done by One North, they’re making a big mistake. 

Not only are they always entertaining, but they assume the audience comes in with a high level understanding of the content to begin with (not always the case with all presenters, admittedly) and they deliver some solid food for thought. 

At #LMA15, their session was on "Creating Natively Digital Brand Experiences," which sounds like a lot of terrifying marketing speak. We are going to talk about branding and logos, but the marketing nerd in me loves all of this, so please bear with me. For the lawyers in my audience, you may want to read along anyway – it will give you some insight into the broader challenges that your firm and your firm’s marketing professionals face when it comes to branding (which is an important issue!). 

LMA members, if you missed this, Kalev Peekna and Nate Denton from One North, the conference presenters, will be sharing highlights from their presentation in the next Social Media SIG webinar on May 12th – members can register here

Continue Reading Creating Natively Digital Brand Experiences – A Recap

Today’s post from rainmaking expert Jaimie Field is no April Fools’ joke – and it’s an area I care deeply about. She’s talking about why your online presence matters. Hopefully, if you’re a regular reader of Zen, you already know that, but just in case, make sure to read what she has to say!  Make sure to head on over to her blog and subscribe as well, so that you receive the future posts she mentions that she’ll be writing.

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Recently, I have spoken with a few attorneys who have said that they have no interest in promoting themselves online. These were a few of their reasons:

  • They wanted to have privacy;
     
  • They didn’t want to have to do the work necessary to keep their online presence up-to-date;
     
  • They didn’t have the time; and
     
  • They didn’t think it was necessary to build their books of business because they had been doing fine without it for all of these years.


Continue Reading Rainmaking Recommendation from Jaimie Field: 5 Reasons to Care About Your Online Presence