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Today’s the big day! The International Lawyers Network is unveiling our new content-driven website at http://www.ilntoday.com. We gave our member firms a sneak peek at last week’s 23rd Annual Conference, and this week we’re revealing it to you! 

The redesigned site embodies the latest technology to best serve the growing needs of ILN members and their clients, and provides a variety of benefits, including:

  • Up-to-the-minute legal content and news from law firms in 66 countries around the world.
  • RSS feeds to deliver content directly to your desktop.
  • Direct connections to ILN members and Administration through a member Tweet stream, Facebook and LinkedIn.

Continue Reading It’s Here! The ILN Launches its New Site – ILNToday

The ILN’s new website will be launched on June 14, 2011 and I can’t wait! It’s no longer going to be your typical law firm website, and both the ILN and our web designer/host, LexBlog are so excited for you to see the results.

Stay tuned…

<a href=”http://www.7is7.com/otto/countdown.html?year=2011&month=06&date=14&hrs=0&ts=24&tz=local&min=0&sec=0&lang=en&show=dhms&mode=t&cdir=down&bgcolor=%23CCFFFF&fgcolor=%23000000&title=Countdown%20To%20the%20ILN%27s%20New%20Website%21″>Countdown To the ILN’s New Website!</a>

Today, we held our annual luncheon at the INTA conference for ILN members. I always enjoy this lunch because I get to meet and reconnect with attorneys who are not necessarily attendees of our Regional and Annual Meetings.

We had a wonderful lunch again today at One Market Restaurant here in San Francisco, with great…

The ILN has offered a webinar series to our members for the past two years, and in 2010/2011, we offered a three-part series on social networking. In October, we started with, "Social Networking Strategy & Blogging," with Kevin O’Keefe of LexBlog and in December, we had Freesource’s Nathan Egan discuss "LinkedIn for Lawyers." January’s webinar with Dave Kerpen of Likeable Media and Nancy Myrland of Myrland Marketing focused on Facebook and Twitter for Lawyers.

Part II with Dave focused on Using Facebook to Grow Your Law Firm.  As I mentioned in my first post, due to some technical difficulties, our webinar didn’t record any sound, so I’ll be re-capping the presentations based on my (hopefully) excellent memory, and the slide decks of our presenters. 

As we mentioned in the webinar introduction, Dave is the CEO of Likeable Media, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing, and he and his work have been featured on CNBC’s "On the Money," ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs.Continue Reading Webinar Re-cap: Facebook & Twitter for Lawyers with Dave Kerpen of Likeable Media and Nancy Myrland of Myrland Marketing Part II

The ILN has offered a webinar series to our members for the past two years, and in 2010/2011, we offered a three-part series on social networking. In October, we started with, "Social Networking Strategy & Blogging," with Kevin O’Keefe of LexBlog and in December, we had Freesource’s Nathan Egan discuss "LinkedIn for Lawyers." January’s webinar with Dave Kerpen of Likeable Media and Nancy Myrland of Myrland Marketing focused on Facebook and Twitter for Lawyers.

Nancy kicked off the session with some fantastic information for our audience about Twitter.  I’ll be splitting my posts into two with Part I focused on Twitter and Part II dealing with Dave’s comments on Facebook.

Due to some technical difficulties, our webinar didn’t record any sound, so I’ll be re-capping the presentations based on my (hopefully) excellent memory, and the slide decks of our presenters.

Continue Reading Webinar Re-cap: Facebook & Twitter for Lawyers with Dave Kerpen of Likeable Media and Nancy Myrland of Myrland Marketing Part I

On Wednesday, December 8th, the ILN offered a webinar with Freesource’s Nathan Egan on "LinkedIn for Lawyers." Because of all the great information in the webinar, I have broken this up into a few posts, with Part I and Part II being published last week.

If You Build it, They Will Come

Nathan said that one of the common objections for lawyers using LinkedIn is that they’re too busy to do any of this, let alone "build a network."  But he assured the audience that they already have a network, built over their careers. They don’t need to build a new network on LinkedIn, just capture the existing network.

He said that LinkedIn does their best to automate this process, allowing users to upload their contacts from an email program. Users can have very few connections and in as little as an hour, send out 100 meaningful connection requests to their network. In the next day or so, those people will connect with you and you’ll have a nice network.

Nathan said that once users have built the network of people they know, continuing to develop it becomes a case of management over time. It should integrate with your work flow, if you’ve set LinkedIn as your home page, and as you see new connection opportunities, you can pick them off one at a time.Continue Reading Webinar Re-cap: LinkedIn for Lawyers with Nathan Egan Part III

On Wednesday, December 8h, the ILN offered a webinar with Freesource’s Nathan Egan on "LinkedIn for Lawyers." Because of all the great information in the webinar, I’m breaking this up into a couple of posts, with Part I being published yesterday.

Now let’s jump right into Part II

Your External Profile – A Brand Beacon

Nathan then took the audience through an individual LinkedIn profile, saying that it can be a beacon for your brand.  He said that in social media, we talk a lot about "inbound marketing" – creating the context for people to come to you – and the profile is really where it all starts in terms of positioning.

Most firms have put lots of money into their corporate websites, which are the umbrella marketing portal for the firm.  Nathan said that they’re looking to help people understand that the LinkedIn profile, the social assets of the firm (which are the people), are now sub-domains of the corporate website.

They have the potential to drive search engine optimization activity back to the corporate website.  Nathan said that by hard linking and key wording the profile in a meaningful way, with the keywords that the firm would want to be found for, they create a tremendous lift in their marketing efforts very naturally and passively.

Nathan said that the idea is to make LinkedIn work for the attorneys in a way that doesn’t take a lot of time. It does involve some upfront work to get it going, but he said the investment is well worth it.  Once the profile is up, running and polished, it becomes a passive part of your professional world.Continue Reading Webinar Re-cap: LinkedIn for Lawyers with Nathan Egan Part II

The ILN has offered a webinar series to our members for the past two years, and in 2010, we’re offering a three-part series on social networking.  In October, we started with, "Social Networking Strategy & Blogging," with Kevin O’Keefe of LexBlog.  December’s webinar with Freesource’s Nathan Egan focused on "LinkedIn for Lawyers."  

There’s a lot of great information in here from Nathan, so I’ll break this up into a couple of posts.

After a short introduction from ILN’s Executive Director, Alan Griffiths, Nathan jumped into his presentation.  Due to some technical difficulties, Nathan wasn’t able to share his PowerPoint, but instead offered a fabulous demonstration of the most useful features of LinkedIn and how attorneys can make it work for them.

He started by saying that the ILN had informally interviewed a few of the attorneys before the webinar, and learned that their business objectives for 2011 centered around finding new clients, having better access to & visibility in the marketplace, being able to collaborate and share, and positioning the firm and its lawyers to be top of mind for clients.  Nathan said that these new tools, like LinkedIn, offer a way to help meet these business objectives.Continue Reading Webinar Re-cap: LinkedIn for Lawyers with Nathan Egan Part I

The ILN has offered a webinar series to our members for the past two years, and in 2010, we’re offering a three-part series on social networking.  Wednesday kicked off our first webinar in the series, "Social Networking Strategy & Blogging," with Kevin O’Keefe of LexBlog.  

After a short introduction from ILN’s Executive Director, Alan Griffiths, Kevin treated the audience to an overview of social networking strategy and blogging.  He shared his experience with getting involved with the internet and what it has meant for him, in order to give the audience some context for the presentation and the benefit of his experience.

The bulk of Kevin’s presentation focused on how lawyers can be successful using social networking tools and why good lawyers tend to gravitate towards using these types of tools.  He began by talking about how few people trust advertising – only 14% – and most law firms on the internet are advertising with their websites.  

He added that a website is necessary for law firms as one point of contact, but said that it doesn’t do much for the firm’s word of mouth reputation.  He likened it to bringing potential clients to see a billboard and expecting that to encourage them to hire their law firm.  For this reason, Kevin said that using social networking tools to drive traffic to the firm’s website is not an effective use of the tools.  Continue Reading Webinar Re-cap: Social Networking Strategy & Blogging with Kevin O’Keefe, LexBlog