We often hear that legal content is lacking in personality.

Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for someone who’d prefer that they “give it to them straight” instead of filling an article, post, or video with legalese.

But what does that mean – “add personality” to your content? And how do you do it?

The Content Marketing Institute’s Sarah Rickerd authored a great post with 13 Easy Tips to Give Your Content More Personality, and two of them really stuck out for me. Before we touch on them, I know your first question is going to be “why bother?” The reason is simple, and Sarah addresses it early on – it’s about engagement.
Continue Reading Lawyers: Create Engagement with Your Content Through Your Personality…Yes, Really!

As I mentioned last week, it may not seem like the most important time to be digging into discussing content. But since many of us are publishing SO much of it right now, we want to make sure we’re doing it in a way that’s adding value and not detracting from it. Recently, I came across the “one content marketing question” that we should all be asking ourselves, and it really brought me up short. A reminder, when we talk about “content marketing,” we’re using that to encompass the universe of articles, blog posts, conference presentations, webinars, podcasts, informational videos, etc. – essentially all substantive content that is and can be shared with others.

These days, I think it’s safe to say that we’re pretty much all producing content. So what’s the one question we should all be asking ourselves?

Would anyone miss your content if you did not publish it?


Continue Reading Become the Beyonce of Legal Content with These Three Tips

roundupAlong with our regularly scheduled substantive updates this week, we formally announced that the ILN welcomed a new chairman at our Annual Conference in Stockholm – Simon Ekins of Fladgate LLP in London has taken the helm from Peter Altieri of Epstein Becker Green after his eight years of service. We’re grateful to Peter for

roundupLast week was a whirlwind, as we celebrated our 29th Annual Conference in Stockholm, Sweden with our members. I always enjoy the opportunity to spend some in-person time with my lawyers! In the meantime, that didn’t stop our other lawyers from producing excellent content, which we’ve shared this week on ILNToday. So grab a cup

roundupAfter missing last week’s roundup because I was catching up from CLOC, I am back today with the hottest updates from our lawyers on ILNToday (rather mirroring the temps outside this week in the northeast). Fingers crossed that the weather cools as promised tonight as I undertake my second half marathon tomorrow morning, and