On Friday, we had an excellent, excellent panel following lunch with some truly brilliant people – moderator Nancy Mangan of Wicker Park Group chatted with Paul Malanowski (@pmalanowski) of Saul Ewing, Melanie Green (@melaniegreen) of Faegre Baker Daniels, and Dave Bruns (@dbruns) of Farella Braun + Martel about some of the innovative things they do to combat the most prevalent problems in business development.
Whether you’re at a large firm, or a small firm (or a service provider), there were a lot of tips in here that we can use to better drive business development.
Key Takeaway: Talk to your Clients
When I use the word "clients" here, it has different meanings for different people:
- For attorneys, it’s your clients.
- For marketers, it’s your attorneys.
- For service providers, it’s your clients.