LMA14 is gone as quickly as it arrived, and it’s left me feeling like I’ve been hit by a truck! As I expected, the networking and the programming were the two most valuable pieces for me, and there are many, many things I’ll be sharing with you all here on Zen in the coming days.
This year, I really felt that the conference chairs stepped up their game with the programming – almost all of the sessions I went to weren’t just good, they were excellent, and I came away feeling that I’d learned a lot to share with my attorneys, but also a lot that I can use myself in my daily work. Of course, that means I feel like I’ve been trying to drink water from a fire hose for the last few days, which is a bit overwhelming, but I’ll work to distill it all for you over the next few weeks.
First up, I’d like to share some of the great takeaways to come out of LexBlog’s interviews of LMA attendees – there are some SUPER smart people in our organization, who shared their thoughts with LXBN. You can check out all the interviews here, but I wanted to share a few of my favorites. Pay particular attention to the advice from the General Counsel in the first interview and Toby Brown’s thoughts on the current pricing model.
How Technology Can Put Small Law Firms Right Alongside Large Ones in the Eyes of General Counsel: Stephen Kaplan
Create Once, Publish Everywhere: Leveraging Your Own Digital Content: Eric Fletcher
Lawyers Should Be Wary of LinkedIn Endorsements: Megan McKeon
Turning a CRM into Relationships and Client Referrals: Darryl Cross
For Lawyers, Creating Authority is More Important Than Ever: Jabez LeBret
Why Law Firms Must Look at Changing Up Their Current Pricing Model: Toby Brown
When It Comes to Showing True Value, There’s Never Been a Better Time to Be a Legal Marketer: Seth Apple
Setting Expectations is Key to Managing Resources for a One-Person Legal Marketing Team: Traci Ray
Culture Change: Forward-thinking Law Firms: David Ackert