Last week, I had the absolute pleasure of speaking with LexBlog’s Bob Ambrogi on “This Week in Legal Blogging,” their new Facebook Live interview series. Bob and I discussed the ILN, running a legal network during a pandemic, and the eleven years that I’ve spent blogging here on Zen (how did that happen??). Two of his questions touched on tips for bloggers who were either getting started in legal blogging, or looking to focus or amplify their efforts, so I wanted to share them here with you! These are my six tips for legal bloggers:
Continue Reading Six Tips for Legal Bloggers

Despite being a long-time blogger and follower of Kevin O’Keefe on social media, I always learn something new when I attend one of his webinars.  Today, I was able to participate in "Blogging: Greater Returns with Less Effort," which was excellent and I’d like to share my recap with you. A full recording of the webinar will be available in the coming days on LexBlog’s YouTube channel.

Usual Starting Point

Kevin began at the beginning, so to speak, with the questions that he normally gets at the outset of a firm or attorney beginning their foray into blogging: 

  • How frequently should lawyers blog? 
  • Should we have a group blog to take the weight off of one person? 
  • Should we have an associate write the blog? 
  • Should we have a ghostwriter? 


Continue Reading Blogging: Greater Returns with Less Effort – A LexBlog Webinar

After sharing all of their valuable content with us, Kevin and Lee were happy to answer some questions from the audience. 

What’s the correlation of a strong brand with online lead generation? 

Lee clarified the essence of the question as being "how is your brand going to impact your lead generation and online presence?" Kevin said that he wanted to say that larger brands would have more impact, but he wasn’t sure that this was true. He used Coca Cola as an example, saying that if they didn’t form the right strategy online with the people who want to drink Coca Cola, they’re not going to go anywhere. 

In a lot of ways, the internet is the great equalizer (I say this to my attorneys all the time). If you take the time to craft a good strategy, understand what makes you unique, and demonstrate what your value is, you’re going to be effective and your brand will become stronger. You may even develop a stronger brand as an upstart than an old traditional company. 


Continue Reading Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part III

This afternoon, I had the good fortune to sit in on Kevin O’Keefe’s webinar on "Beyond Blogging: Twitter, Facebook and LinkedIn." I’m already sold on the benefits of all three for law firms, but I love hearing Kevin’s stories which I can relate to our attorneys to win them over. The five most important things I heard Kevin say in his webinar were:

  1. Starting to use these tools isn’t a strategy – it’s a tactic. Saying that the strategy is to get on LinkedIn, Twitter and Facebook is like saying you’re going to have the lawyers drive red cars. It doesn’t make sense. Use them as relationship-building tools and tools that frame your identity.
     
  2. Because media is more social, and a shared experience, you need to be doing those things that will cause your information to be shared by others who have people trusting them. 
     
  3. Just because another law firm is doing something doesn’t mean you have to do it. 
     
  4. It doesn’t matter if your clients or perspective clients ever see your information being shared or if they read your blog – influencers and amplifiers are seeing it and connecting you to the right people. 
     
  5. Empower the lawyers at your firm to use social media to build relationships.


Continue Reading Beyond Blogging: Twitter, Facebook and LinkedIn – A Re-Cap of LexBlog’s Webinar