Yesterday, we discussed the first part of the excellent webinar with David Ackert & Jonathan Fitzgarrald on LinkedIn 2.0. When chatting last night with my fellow SIG leaders, Nancy asked me why it was I considered this to be the best session we’d had. She wondered if it was because they got into the "how" of using LinkedIn as opposed to the "why." 

My answer to her was that it was the 2.0 nature of it – it’s safe to assume that those participating in a social media group like ours would be those most likely to have already bought into the idea of social media, and are more focused on how to sell it to their attorneys and its practical use. Even more than that, pretty much everyone has a LinkedIn profile these days – but the idea of setting objectives and fine tuning your strategy to meet those objectives is something that’s really useful to both attorneys, and the marketing professionals trying to get them to use LinkedIn for business development.  

It also doesn’t hurt that Jonathan and David are not only excellent presenters, but also extremely knowledgeable – both when it comes to using LinkedIn and working with attorneys. 

So, if you’re a part of the LMA and have the opportunity to see the recording of the session once it’s circulated, make sure that you do so! Now let’s get into Part II…


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Apparently, this is the week for excellent webinars, because I had the privilege of attending another amazing one this afternoon. The LMA’s Social Media Shared Interest Group offered LinkedIn 2.0: Efficient Strategies for Busy Lawyers, featuring presenters David Ackert (@DavidAckert) of The Ackert Advisory and Jonathan Fitzgarrald (@JRFitzgarrald) of Greenberg Glusker, moderated by our own Nancy Myrland (@nancymyrland) of Myrland Marketing & Social Media. 

Before I get into the meat of the session (and boy, was it meaty!), I want to make sure to note that if you’d like to join the Legal Marketing Association, you can take a look at the options and categories for membership over here

And if you’re already a member of the LMA, and want to join the Social Media SIG (we’re cool, I promise!), you can join through the LMA website here. LMA members can also join our Facebook and LinkedIn groups (whether or not you officially belong to the SIG). 


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We’re kicking off a new feature today here on Zen – Two for Tuesdays! I’ve given myself the assignment of sticking to an editorial calendar for the blog this year (everyone get excited!) and one of the regular posts I’d like to contribute is this one, which will cover two quick tips that you can

Over the last couple of days, I’ve been working on developing a few sub-groups for our International Lawyers Group member group on LinkedIn.  These groups are online forums for our Specialty Groups, which member firm attorneys participate in throughout the year.

As I’m developing the groups, I’m going through my LinkedIn contacts to invite those who practice in those areas to participate. And I’m seeing a lot of this: 


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This afternoon, I had the pleasure of sitting in on the Legal Marketing Association’s Social Media Special Interest Group’s (a long name, so we shorten it to LMA Social Media SIG) first webinar.  Our presenters today were my friends Gail Lamarche, the Director of Marketing for Henderson Franklin and Laura Gutierrez, Marketing Multimedia Communications Coordinator with Winthrop & Weinstine.

Their focus? One of my favorite social media topics – LinkedIn! 

I won’t recap the entire webinar, since participation in the SIG, and as a result, access to the webinars, is a benefit of membership in the Legal Marketing Association. But I did learn some great tips from Laura and Gail, which I wanted to share with you. 


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And here we are – with the exception of possibly one more post on My Travel from TripIt (which is still acting a bit wonky), we are at the end of our series on LinkedIn! I hope that you’ve gotten some useful tips, and you feel as though you’re starting to use LinkedIn to its full potential.

This morning, Cordell Parvin asked me to share with him what my top LinkedIn tips would be, and I think these would be a good starting point for our final how-to.  They are: 

  • Have a full and complete profile so that people can get to know you. 
  • Make LinkedIn one of the pages that automatically opens when you open your browser – then you don’t have to remember to check it.
  • Reach out to someone in some way every day – comment on a status, recommend an article, "like" someone’s post. 
  • Participate actively in groups – ask questions, post relevant articles (not just your own), engage with other participants.
  • Take the relationships offline – offer to meet someone in your network who is local for coffee or lunch and look to meet up with those in other cities when you’re traveling. 


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Last week, we talked about how you can follow companies on LinkedIn (and why you would want to!). Today, we’ll chat about creating and maintaining a company page. Attorneys, your firm may already have a company page, so make sure to check this out first – this may be something that your marketing department is handling.

We already have a company page for the ILN, so I won’t be creating a new one of those.  But I am in the process of launching a new website for my photographic services, so now is a good time to start a company page for that. 


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We’re nearing the very end of our series on LinkedIn tutorials – so please let me know if you have any questions that you think haven’t been addressed, and I’ll answer them in our last LinkedIn post next week! 

Today, we’re going to talk about the Company feature on LinkedIn.  There are a few different ways you can use this:

  • Create and edit your own company page.
  • Follow other company’s pages.

Today, we’re going to focus on how to follow other company’s pages, and tomorrow we’ll look at creating and editing your own company page. 

Let’s see what LinkedIn has to say about it in their Learning Center


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Another one of LinkedIn’s features is their "Answers" section.  This is a place where you can share business knowledge with others on LinkedIn – you can ask your question to get fast, accurate answers from your network and other experts, showcase your knowledge by answering questions, and stay up on the latest information in your industry.

I’ll point out a caution here – One of our attorneys mentioned to me yesterday with respect to recommendations that attorneys need to be careful of the rules about endorsements within their respective jurisdictions.  This is similarly the case for answering questions on LinkedIn.

I liken answering questions on LinkedIn to answering questions after a panel discussion or at a cocktail party.  Most questions you can answer in an academic way, that makes it clear you’re not creating an attorney-client relationship.  Other questions cross into a grey area, so you need to make it clear that you’re not offering advice.

With LinkedIn questions, since it’s optional, you don’t have to answer questions that you think enter into that grey area, or you can suggest to the person asking that they retain counsel.  So let’s go into this discussion of Answers bearing in mind this caution. 


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And I’m back. It was a rather eventful week off for me here on the east coast, with a mild earthquake as I was staining my deck, and then having to evacuate because of Hurricane Irene over the weekend.  My thoughts go out to everyone still dealing with flooding, power outages and damage – I was fortunate that my house near the bay never lost power (the yard floods on a good day, so a sump pump is a necessity) and that the damage wasn’t at all severe.  

Today, we’re back to talking LinkedIn, and I’d like to focus on recommendations.  Before we get into the how, let’s talk about about the why. 


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