Among my most popular posts last year were those dedicated to talking about LinkedIn, which tells me that it continues to be the tool that resonates most in the legal industry. I know that it’s in part because it’s become such a robust and useful platform, but I also suspect that it’s in part because some of us are still hoping that there’s a silver bullet out there when it comes to networking and relationship building. I hate to tell you – there isn’t. Even when you’re using social media, which can supersize your efforts, you still need to have goals, develop a plan, and invest time and effort in order for it to pay off for you. 
Continue Reading 5 Quick Tips to Leverage Your Use of LinkedIn in the New Year

In most of the world, it’s been pretty hot, and many of you are either on holiday, or getting ready to leave for holiday. I know that the LAST thing you want to think about is building relationships for business development. But I’ve got an easy challenge for you that will set you up nicely to return to the office in September with some stronger connections and potential for added business, while your colleagues are working to catch up.

Every day, for the next month, reach out to three of your connections on LinkedIn by email.


Continue Reading An (Easy) August LinkedIn Challenge for Better Relationship Development

One of the questions I am asked most often is about how to manage relationships when we’re all so busy – and we are ALL so busy these days!

LinkedIn is a great tool for professionals (even lawyers!) to employ to efficiently and effectively develop relationships without a huge time investment. Yes, like with any social media, you have to be somewhat diligent about not getting sucked in to it and losing time, but with some time management safeguards in place, it’s possible to maximize your use of it without wasting your efforts.
Continue Reading Two (Easy!) Ways to Use LinkedIn to Supercharge Your Relationship Development Efforts

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided a robust, deep platform that allows us to engage in new ways, all which make it an even more valuable platform than it was at the beginning.

Like any social platform (or any tool, really), LinkedIn is what you make of it – you can treat it as a place to broadcast from, and as long as you have something valuable to say, you may find that many people are listening to you. But if you want to use it as a business development tool, then you need to get serious about the steps that you take to leverage its features. I read a great article recently on Inc. which talked about three ways to use LinkedIn to attract your ideal customer. Since “sales” is a dirty word for lawyers, we’re instead going to talk about using LinkedIn for business/relationship development (which, by the way, is really the same thing, but said in a more palatable way).
Continue Reading Two Ways to Use LinkedIn to Attract Your Ideal Client

Recently, I was asked to appear as a guest on a new podcast with Louise Kulbicki, which focuses on teaching non-native English-speaking lawyers “Legal English.” Paid members can also get access to further learning materials, including quizzes and transcripts. Our conversation centered on the importance of social media, and LinkedIn in particular, for making and maintaining networking relationships. For the full podcast interview, head to this link here.

Louise has generously offered a 50% discount to Zen readers for Podcast Pro Membership, for a limited time – use the coupon code “Launch” when registering to benefit from this discount!

Although Louise also provides a transcript, I wanted to highlight below some of what we discussed and why I feel social media and LinkedIn are excellent tools for lawyers. 
Continue Reading Networking with LinkedIn for Lawyers

photo-1433170897235-615700336230Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided a robust, deep platform that allows us to engage in new ways, all which make it an even more valuable platform than it was at the beginning.

Like any social platform (or any tool, really), LinkedIn is what you make of it – you can treat it as a place to broadcast from, and as long as you have something valuable to say, you may find that many people are listening to you. But if you want to use it as a business development tool, then you need to get serious about the steps that you take to leverage its features. I read a great article today over on Inc which talked about three ways to use LinkedIn to attract your ideal customer. Since “sales” is a dirty word for lawyers, we’re instead going to talk about using LinkedIn for business/relationship development (which, by the way, is really the same thing, but said in a more palatable way).

Since it’s our Two for Tuesday day, we’ll just presume that you already have a robust LinkedIn profile. I promise that at some point this year, I will update my LinkedIn for Lawyers book, which is a step-by-step process for setting up a profile, but for the moment, let’s set aside that tip and focus on the other two that Inc author, Bill Carmody, suggests. 
Continue Reading Two Ways to Use LinkedIn to Attract Your Ideal Client

The weather is finally beautiful here on this Two for Tuesdays – low humidity and low heat, just the way I like it! 

Another thing I like, as you may know, is LinkedIn. Our first Two for Tuesdays post offered two tips for LinkedIn, and there’s so much to gain from it that I’m back to bring you two more! The first post focused mostly on what changes you could make to your profile, while today, we’ll look at what you should be doing in terms of your usage of LinkedIn.

Tip One: Make it Effortless

The first few years I was using LinkedIn, I had to try to remember to check it periodically. I was mostly reminded any time I would get an invitation from someone to connect (or if someone accepted my invitation), but otherwise, it certainly wasn’t at the top of my mind. I’d wager that that’s the case for busy lawyers and marketing professionals as well. 


Continue Reading Two for Tuesdays: More LinkedIn

Last week during our annual conference, one of our delegates wanted to sit down with me and talk about content. He mentioned that his firm’s website didn’t have the capability for publishing articles, and there were no current plans to change that, but indicated that he had things he wanted to say about his area of practice. 

While some of you may think a blog is the answer, he had some other caveats – he wanted something that he could update and publish to as frequently or infrequently (due to his busy schedule) as he liked, and something that wouldn’t require too big of a learning curve.

"Ah ha!" I thought – LinkedIn’s new publishing platform is exactly what he needs.

I know I said last week that I wasn’t sold on it yet, but I’m coming around – it’s exactly right for this type of attorney: someone who doesn’t have the ability to publish articles on their website, is looking to get more information out there, but without as big of a commitment as a blog would be. 

On a side note, bloggers, I can hear you arguing with me already – I LOVE blogs, and I think they’re a great tool for many people. But I see LinkedIn’s publishing platform as providing a compromise between blogging and not blogging, and offering a comfortable place for lawyers such as the one I’m referring to to get their feet wet. Plus, I like that for an infrequent writer, having a full and complete LinkedIn profile keeps the page from looking abandoned, which can be very obvious on a blog, with the date of the last post always so visible. 


Continue Reading LinkedIn’s Publishing Platform – Could I Be Convinced?