Tag Archives: LMA

Marketing: Creating Moments that Matter

“What if we showed up and said ‘We’re human too’?” asked Deloitte CMO, Diana O’Brien during last week’s Legal Marketing Association‘s keynote presentation. It may seem like a strange message from a CMO when talking about marketing your brand, but like many of us, O’Brien has been emphasizing that the client experience is essential for marketing success – … Continue Reading

Legal Marketers – Let’s Raise the Bar

This morning, I had the pleasure of speaking with my fellow co-leaders in the Legal Marketing Association’s Social Media Special Interest Group (LMA Social Media SIG for short). Our main purpose was to debrief on our group’s activities at the conference, to see what worked well and what didn’t, but by virtue of the conversation, … Continue Reading

LMA Annual Conference – A Quick Debrief

It’s been a week since I returned home from the LMA’s Annual Conference, and I’m still digesting everything that went on there – it was a non-stop whirlwind of networking, meetups with social media friends and ILN marketers, face-time with new attendees, and conference sessions (as well as a LOT of food). LMA served its … Continue Reading

Are you Thinking…Alternatively?

Now, as I mentioned in my summary of the GC Panel at the LMA Conference this year, Jeff Carr says he’s banned the word "alternative," because there should be nothing alternative about alternative fees. But, for the sake of this recap, we’re going to use it, as that’s what the session focused on.  Tim Corcoran … Continue Reading

Mentoring Associates in Business Development

There were so many good tidbits that came out of our LMA New Jersey meeting last week! Amy Adams shared her comments on the session she attended about mentoring associates in business development. Amy’s comments were particularly helpful, because she’s speaking from the perspective of an in-house marketer, so she’s implementing the advice from the … Continue Reading

Should We Be Using Video?

One of the other sessions that we covered during our LMA recap was about using video. There aren’t many law firms doing it right now (or doing it well, for that matter), and is it really just another fad? Tim Corcoran says no – video is on the rise, not just on your PCs, but … Continue Reading

SMORS – They’re Not Just for Campfires Anymore

I’ve been so excited that the LMA has formed a NJ city group of the NY chapter, and it’s been wonderful to connect in person with other legal marketing colleagues outside of the Annual Conference. Last night, we met up again to re-cap the LMA conference for those in the group that hadn’t been able … Continue Reading

LMA2012 – Finding our Inspiration, Part II

Yesterday, we talked about the first half of Jim Kane’s keynote presentation at the 2012 Legal Marketing Association’s Annual Conference. Now, let’s jump into the second part! The Stages of Love After discussing the various levels of relationships, Jim moved on to talk about the stages of love – the first stage is attraction, which … Continue Reading

LMA2012 – Finding our Inspiration, Part I

Every year, one of the primary reasons that marketers give for attending the LMA’s Annual Conference is the sense of inspiration that they come back to the office with after the conference is over. Meeting with like-minded people, dealing with the same pressures that we all have, and finding creative solutions to meet the challenges … Continue Reading

Change or Die? A General Counsel Panel – Part II

In my last post, we talked about the first part of the client panel session from the Legal Marketing Association’s Annual Meeting, with panelists Jeff Carr of FMC Technologies, Janet Dhillon of J.C. Penney and Ron Barger of the Archon Group. The second part of the session was equally as valuable as the first. One … Continue Reading

Change or Die? A General Counsel Panel – Part I

A few days ago, I offered my initial recap of the general counsel panel that we were treated to at this year’s Legal Marketing Association Annual Conference, focusing on some key quotes from the session. Now, let’s get into the meat of the panel, where even more value is to be found. The one overriding … Continue Reading

Hi ho, hi ho, it’s off to LMA I go!

It’s that time of year again – time for legal marketers from all over the world to gather together to network, get inspired, and learn from each other. That’s right, it’s the Legal Marketing Association’s Annual Conference!  In between networking and meetings, I’ll be attending a number of conference sessions and sharing my reviews of … Continue Reading

LMA Attendees – the Twitter Edition!

It’s that time of year again – the LMA Annual Conference is coming up in March! It’s a great opportunity to make new friends and renew relationships, so I thought I’d keep a list of those attending as I’m advised, as well as their Twitter names (so anyone interested in the conference who can’t attend … Continue Reading

Tips for Tuesday – LinkedIn

This afternoon, I had the pleasure of sitting in on the Legal Marketing Association’s Social Media Special Interest Group’s (a long name, so we shorten it to LMA Social Media SIG) first webinar.  Our presenters today were my friends Gail Lamarche, the Director of Marketing for Henderson Franklin and Laura Gutierrez, Marketing Multimedia Communications Coordinator … Continue Reading
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