Tag Archives: Media

Social Sharing: Are You Missing Out?

How many of you are producing content? Raise your hands.  (Extra points if you actually raised your hand while reading this).  That’s great – these days, I’m seeing so much valuable content out there, so many smart and talented people sharing what they know. But as the saying goes, if a tree falls in the … Continue Reading

ALM’s Cross Border Litigation Forum

Last Wednesday, I attended ALM’s Cross-Border Litigation Forum. After the opening remarks, whose theme was that the complexity of cross-border litigation has (unsurprisingly) increased with globalization, we had a keynote address from Franco Ferrari, the Executive Director for the Center for Transnational Litigation and Commercial Law at New York University School of Law. His keynote … Continue Reading

Using Video to Market Legal Services

In what proved to be our most popular webinar yet, the Legal Marketing Association’s Social Media Special Interest Group held a session yesterday on using video to market legal services. We were fortunate to have three stellar presenters – Adam Stock of Allen Matkins, Adam Severson of Baker Donelson, and Mark Beese of Leadership for … Continue Reading

How to Get Your Firm Blogging – A Webinar Re-cap

Today, while everyone is posting about the SCOTUS decision to uphold the PPACA, I thought I’d talk about Adrian Dayton’s webinar to the Legal Marketing Association’s Social Media Special Interest Group.  Adrian’s webinar focused on "how to get your firm blogging," and the invitation to the SIG members described the session as:  Drawing from the … Continue Reading

Week of June 11, 2012 on ILNToday – A Roundup

Wow, another week has passed already, and it’s time for a roundup! It’s also time to wish my beautiful niece a happy first birthday, so while you’re all enjoying this wonderful content from our attorneys, I’ll be enjoying a slice of cake! NSW Government defers abolition of duties from Gadens Lawyers: Gadens’ Jon Denovan and … Continue Reading

Social Media Tips

Amy Adams had some social media tips to report back to us following her attendance at the LMA’s post conference social media session:  Engage: It’s not just about serenading people, it’s about getting them to sing along.   Audience: Focus on your audience – what are clients interested in?   Post at roughly the same … Continue Reading

Think Like an Editor – A Webinar Recap

In Monday’s post recapping Adrian Lurssen & John Hellerman’s recent webinar, we talked about their advice to see the world from your audience’s point of view. Today, we’ll look at their next point, to think like an editor. Adrian kicked off this section with a quote from Barger & Wolen’s Heather Morse: What are your … Continue Reading

LMA12 – It’s About Being Social

As you know, I’m attending the Legal Marketing Association’s Annual Conference this week, and it’s so great to see those that I keep in touch with throughout the year in person!  Social media is great – the tools help keep us in touch throughout the year, and help me meet new people.  But it’s really … Continue Reading

ILN Marketing Roundtable: Social Media Policies

The last two weeks, we’ve been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media.  Today, we look at question three, which asks "Do you have a social media policy in place? If so, how are you handling training on both policies and … Continue Reading

Week of January 16, 2012 on ILN Today – Roundup!

Happy Friday everyone, and happy Chinese New Year to our colleagues in Asia!  It’s that time again – time for a weekly roundup of some of the great content we’re seeing over on ILNToday. And even though it was a short week for some, there is no shortage of material coming from our attorneys!  Since … Continue Reading

Facebook Tutorials – Creating a Profile Part II

So now we’ve created a very basic Facebook profile, and just as we did with LinkedIn, it’s time to expand on that.  When Facebook welcomes you, they want you to fill in your profile information, activate your mobile phone, find people you know and control what information you share.  We’ll go through each of these … Continue Reading

Facebook Tutorials – Creating a Profile Part I

Now we are on to a new set of tutorials – Facebook!  You may be wondering why I would choose Facebook as the next social media tool to delve into – isn’t that for kids? No! Also, during our LinkedIn tutorial, you may remember that I posed a question in LinkedIn’s Answers feature to illustrate … Continue Reading

LinkedIn Tutorials – Companies

We’re nearing the very end of our series on LinkedIn tutorials – so please let me know if you have any questions that you think haven’t been addressed, and I’ll answer them in our last LinkedIn post next week!  Today, we’re going to talk about the Company feature on LinkedIn.  There are a few different … Continue Reading

LinkedIn Tutorials – Answers

Another one of LinkedIn’s features is their "Answers" section.  This is a place where you can share business knowledge with others on LinkedIn – you can ask your question to get fast, accurate answers from your network and other experts, showcase your knowledge by answering questions, and stay up on the latest information in your … Continue Reading

LinkedIn Tutorials – Recommendations

And I’m back. It was a rather eventful week off for me here on the east coast, with a mild earthquake as I was staining my deck, and then having to evacuate because of Hurricane Irene over the weekend.  My thoughts go out to everyone still dealing with flooding, power outages and damage – I … Continue Reading