Amy Adams had some social media tips to report back to us following her attendance at the LMA’s post conference social media session: 

• Engage: It’s not just about serenading people, it’s about getting them to sing along.
   
• Audience: Focus on your audience – what are clients interested in?
   
• Post at roughly the same time every day, so people know when they can look for your posts and engage with you. 
   
• Give people the opportunity to respond.
   
• Include evergreen content. 
   
• Use social media to build excitement in the lead up to a conference. 
   
• If you comment on an article, cite the journalist. 

What tips for social media do you have to share?