Mid-Sized

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There’s been a lot of chatter over the last few years about the "new normal" for law firms, and what that might mean.  Yesterday, I was reading an interesting article at Above the Law, which addressed the idea that the new normal is a lot like the "old normal" (making the boom time an aberrance and not the other way around). 

While that part was enlightening (and I recommend reading the article in full), what I found most useful were the lessons that the author felt we’d learned over the past four years and advice for BigLaw firms in dealing with the new normal.  We all recognize that BigLaw and mid-sized firms are different, but in this case, the advice are very much the same for both. We’ve been hearing it again and again, so it’s definitely time to start making some changes (if you haven’t already), to remain competitive. 

Continue Reading Mid-sized firms and How to Adjust to the “New Normal”

Last week’s post covered the questions of what the panelists discussing social media are doing at their firms, and the challenges they’ve faced.  This week’s looks at their social media policies and the effect of the approval process in blogging. 

Social Media Policies

We next covered the question of social media policies, and whether firms are looking only at what their attorneys and staff are doing professionally, or also at their personal social networking habits.Continue Reading Social Media – What Are Mid-Sized Firms Doing?

Following my LinkedIn presentation at our Annual Meeting, we had a panel discussion about what some of our law firms are doing with social media.  I was joined by Charles Wander of Fladgate LLP in London, David Ellenhorn of Ogden Murphy Wallace, PLLC in Seattle, and Bill Holder of Clark Wilson LLP in Vancouver.

Because we had a rather in-depth discussion which I think raises some interesting points and questions I’d like to get your feedback on, I’ll be breaking the post up into two – part one focuses on the social media activities that the firms represented on the panel are engaging in, and some of the challenges they’ve been faced with. Continue Reading Social Media – What Are Mid-Sized Firms Doing? Activities & Challenges

Although I did attend a morning session on Wednesday on client retention, it ended up being a bit of a vendor commercial – and not for something I felt I wanted to endorse on Zen. So instead, we’re jumping right ahead to Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized firms.

The session was a bit introductory, but with over half the room saying that they were new to legal marketing, it made sense. Plus, it was a good refresher for the rest of us, and great to hear what a Managing Partner had to add to the session.

The session included Marguerite Downey, Director of Communications & Client Services for Adduci Mastriani & Schaumberg LLP and Patricia A. Harris, Esq., Managing Partner for Zetlin & De Chiara LLP.

Not only was most of the room new to legal marketing, but the majority of the audience also served as the sole marketer at their firm.  Although this can present difficulties, as the speakers pointed out, having a committee of one isn’t such a bad thing!  They also said that you can leverage limited resources efficiently with creative solutions at a smaller firm. 

Patricia introduced herself by saying that she has something in common with the marketers in the room – "No one wants us in their office." This got a laugh out of everyone before we jumped into their presentation.

Continue Reading Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized Firms