As a lawyer, in addition to the network of clients and potential clients that you’ve built, you’ve also built a network of referral sources. This may be formal or informal (or more likely, both). One of the most overlooked opportunities for further developing your relationships with these sources of referrals is content – not only does it help you to get to know these sources better, but it also provides you with collateral that you can use with your primary client/potential client networks.
Continue Reading 3 Ways to Use Content to Create Relationships with Your Referral Network