We’ve talked a lot in recent posts about the idea of “relationship equity” and I’d like to revisit it again today – it particularly struck me as a friend of mine recently accepted a job offer and when she announced the company she was working for, suddenly people were coming out of the woodwork to ask her for favors and help. Many of those people aren’t connections she’s regularly in touch with – in other words, they have no relationship equity with her. It reminded me of another story.

Recently, I received an email from someone I don’t know – like everyone, I get LOTS of these, but this one struck me. He must read my blog, because he mentions it in his note. He even manages to spell my name correctly.

However, the purpose for his email is to tell me about this blog post he wrote, to suggest that I use it as the subject matter of one of my own posts, and that I tweet out his link to my Twitter followers. In fact, he goes so far as to mention that his is a topic worthwhile of discussion by the entire legal blogosphere. Really?

Well, I’m certainly not biting.
Continue Reading You Won’t Get Anywhere Without Relationship Equity

Raise your hand if you’ve received an overly friendly email from a stranger, asking you for a favor.

Everyone? I thought so.

Why do these bug us so much? Aside from the fact that we’re busy enough trying to do our own work, balanced with some personal time, and fitting in helping out people we actually know, the reason is that when a stranger asks us for a favor they’re doing so without having any relationship equity. 
Continue Reading Build Relationship Equity First

On Friday, I received an email from someone I don’t know – like everyone, I get LOTS of these, but this one struck me. He must read my blog, because he mentions it in his note. He even manages to spell my name correctly. 

However, the purpose for his email is to tell me about this blog post he wrote, to suggest that I use it as the subject matter of a blog post, and that I tweet out his link to my Twitter followers. In fact, he goes so far as to mention that his is a topic worthwhile of discussion by the entire legal blogosphere. Really?

Well, I’m certainly not biting.

And why not? Perhaps his article is interesting, even provocative. Perhaps I will have something to say in response, or thoughts to add.  But for me, he’s broken a cardinal rule, and asked for a favor without having any relationship equity at all. 

Relationship and social equity are things we’ve talked about here before – we’ve defined "social equity" as "how you build your credibility online to increase your perceived value by others." So, by extension, I would say that relationship equity is how you build your credibility in general to increase your perceived value.  Further, the more relationship equity you have, the stronger the bond is. 


Continue Reading Building Relationship Equity *Must* Come First