Social Media Best Practices

Only one thing could bring me in from my vacation, and that was the Legal Marketing Association’s Social Media Shared Interest Group’s webinar with Peter Shankman (@petershankman) and Jasmine Trillos-Decarie (@jasminedecarie), entitled "Bringing Law Firms ‘Back to The Future’ of Social Media."

I wasn’t alone in thinking that, if the tweetstream was any indication – valuable tidbits from the conversation were flying over on Twitter! We even had a legal marketer join the LMA just to be able to attend the webinar, and she said it was well worth it! 

LMA members can access the full recording over on the website, but for everyone else, I’ll share some of the valuable information that came out of the presentation.

Jasmine kicked it off from the law firm perspective – she’s got more than 20 years of experience in legal marketing with AmLaw 50, 100, and 200 firms, so she knows what she’s talking about! 

Continue Reading Bringing Law Firms “Back to The Future” of Social Media

Several years ago, when we first started to see social media take the stage, I jumped right in with both feet and never looked back. I was fortunate to be an early adopter – I say fortunate, because that means that most of my mistakes in using social media were seen by only a few people early on. I got to learn the lingo and understand the norms for each of the platforms before I was connected with hundreds or thousands of people. 

When I speak about social media, I still recommend playing around on the platforms first to understand how to use them. But today, I want to talk about the incredible importance of listening first when you join a new platform (and this advice goes for even the savviest social media user, since every platform has its own unique style). 

To give you a little background, before I switched my major to computer science, I was an anthropology major, and ended up minoring in it. I LOVE anthropology, and what really ignited my passion for it was the work I did in linquistic anthropology, which is defined as:

the interdisciplinary study of how language influences social life"

Continue Reading Social Media: The Importance of Listening First