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September and October are two of my favorite months, not the least of which is because it gives me motivation, motivation for a fresh start as if I’m starting a new school year again. 

As I’m thinking about fresh start today, I’m bringing you a Two for Tuesdays that focuses on a marketing refresh!

Tip One: Refresh Your Social Media Profiles

It happens quickly – once you’ve made the time investment to open and populate your social media profiles, you are apt to forget about them as you get busy. Even if you’re using them on a daily or weekly basis. 

Let this tip encourage you to take a quick look at them and do a refresh.

  • LinkedIn: First, make sure you’ve turned your profile notifications off, or your connections will suspect that you’re looking for a new job. Then, look through your profile. Is your photo up to date? Are your job title and headline as current (and descriptive) as they could be? Have you started working more in one practice area over another, and need to have your experience reflect that? Are your recommendations years old, and you need to reach out to some new clients? Take a look at anything that might look out of date or incorrect and use this time to correct it. 

    Check any LinkedIn groups and pages that you manage as well to ensure that all information is current, and that any discussions you’ve pinned to the top level are recent ones. 

Continue Reading Two for Tuesdays: Marketing Refresh

It’s another Two for Tuesdays, and we’re finally into September! It doesn’t feel that way here in New Jersey, where it’s almost 90 degrees and very high humidity – this might not be so bad if I hadn’t lost my furnace in a flood almost four weeks ago, resulting in NO air conditioning. The new furnace is being installed tomorrow and Thursday, but in the meantime, we are melting over here!

So let’s try to stay cool by talking about Twitter. I saw two posts come through my RSS reader talking about new things on Twitter, so today’s Two for Tuesdays will be two new things to check out over there!

Tip One: Take a look at Twitter’s Analytics

Analytics may not interest you that much, but they should.  People often make the mistake of thinking that the number of followers or connections is the measure of how successful you are on social media – but that’s not the case. 

Engagement and interaction with those followers IS, as well as being able to amplify what you’re sharing. Analytics can help you to dig a little deeper, so that you can identify which of the platforms is working most successfully for you, and therefore, where you should be investing your time (and where it may make sense for you to invest a little less time). Continue Reading Two for Tuesdays: Twitter Edition!

Yesterday, the LMA Social Media SIG group was treated to a wonderful webinar, which focused on the 2014 State of Digital and Content Marketing Strategy survey done by Greentarget, Zeughauser Group, and ALM. The webinar featured John Corey (@jecorey), the president and founder of Greentarget, and Mary K. Young (@MaryKYoungZG), a partner at Zeughauser Group. 

But more than just discussing the survey itself, Mary and John talked about how law firms can get noticed in a sea of content.  We’re operating in an era of information overload, and it doesn’t look like that’s going to change any time soon, so this is incredibly important. 

They laid the foundation for their later discussions by taking a look at the 2014 survey.  The survey focused on in-house counsel for the fourth year in a row, but also added in a law firm CMO/marketer element this year.  They had 189 in-house respondents, which include GCs, Deputy GCs, etc, and 79 law firm CMO/marketer responses, from the top 350 firms. 

For the GCs, they wanted to drill down to find out how they are using social media, and what content they find most valuable. For the CMOs, they asked more about how they are approaching content at their firms. Continue Reading Standing Out in a Sea of Content: A Webinar Recap

The weather is finally beautiful here on this Two for Tuesdays – low humidity and low heat, just the way I like it! 

Another thing I like, as you may know, is LinkedIn. Our first Two for Tuesdays post offered two tips for LinkedIn, and there’s so much to gain from it that I’m back to bring you two more! The first post focused mostly on what changes you could make to your profile, while today, we’ll look at what you should be doing in terms of your usage of LinkedIn.

Tip One: Make it Effortless

The first few years I was using LinkedIn, I had to try to remember to check it periodically. I was mostly reminded any time I would get an invitation from someone to connect (or if someone accepted my invitation), but otherwise, it certainly wasn’t at the top of my mind. I’d wager that that’s the case for busy lawyers and marketing professionals as well. Continue Reading Two for Tuesdays: More LinkedIn

Only one thing could bring me in from my vacation, and that was the Legal Marketing Association’s Social Media Shared Interest Group’s webinar with Peter Shankman (@petershankman) and Jasmine Trillos-Decarie (@jasminedecarie), entitled "Bringing Law Firms ‘Back to The Future’ of Social Media."

I wasn’t alone in thinking that, if the tweetstream was any indication – valuable tidbits from the conversation were flying over on Twitter! We even had a legal marketer join the LMA just to be able to attend the webinar, and she said it was well worth it! 

LMA members can access the full recording over on the website, but for everyone else, I’ll share some of the valuable information that came out of the presentation.

Jasmine kicked it off from the law firm perspective – she’s got more than 20 years of experience in legal marketing with AmLaw 50, 100, and 200 firms, so she knows what she’s talking about! 

Continue Reading Bringing Law Firms “Back to The Future” of Social Media

It’s another Two for Tuesdays here, and apparently, I’m feeling the need for lots of alliteration today, as we’re looking at two tips for Twitter. 

Why bother with Twitter? 

Let’s look at a couple of stats first, and then why those might be important: 

  • 255 million monthly active users (that’s ACTIVE users)
  • 500 million tweets sent per day
  • 77% of accounts are outside of the US

And lawyers may be a bigger deal on Twitter than they think. According to Kevin O’Keefe, the "median active Twitter user (tweets at least once a month) has only 61 followers." So it follows that…

If you’re a lawyer seeing yourself as a Twitter laggard because you have only a few hundred followers, fear not. You’re in the 80th to 90th percentile. Reach 1,000 followers and you’re at the 97th percentile of active Twitter users."

Continue Reading Two for Tuesdays: Tips for Twitter

Last week during our annual conference, one of our delegates wanted to sit down with me and talk about content. He mentioned that his firm’s website didn’t have the capability for publishing articles, and there were no current plans to change that, but indicated that he had things he wanted to say about his area of practice. 

While some of you may think a blog is the answer, he had some other caveats – he wanted something that he could update and publish to as frequently or infrequently (due to his busy schedule) as he liked, and something that wouldn’t require too big of a learning curve.

"Ah ha!" I thought – LinkedIn’s new publishing platform is exactly what he needs.

I know I said last week that I wasn’t sold on it yet, but I’m coming around – it’s exactly right for this type of attorney: someone who doesn’t have the ability to publish articles on their website, is looking to get more information out there, but without as big of a commitment as a blog would be. 

On a side note, bloggers, I can hear you arguing with me already – I LOVE blogs, and I think they’re a great tool for many people. But I see LinkedIn’s publishing platform as providing a compromise between blogging and not blogging, and offering a comfortable place for lawyers such as the one I’m referring to to get their feet wet. Plus, I like that for an infrequent writer, having a full and complete LinkedIn profile keeps the page from looking abandoned, which can be very obvious on a blog, with the date of the last post always so visible. Continue Reading LinkedIn’s Publishing Platform – Could I Be Convinced?

For today’s Two for Tuesdays, I want to spend some time talking about Facebook. I can hear many of you rolling your eyes, either because we’re talking social media, or because we’re talking Facebook, or both. 

But, as I say regularly, social media is nothing more than a set of tools for building relationships – just as client lunches, cocktail receptions, and conferences are. If you use these tools to connect with people, and share yourself in the same way as you would in person (and, of course, combine the use of these tools with meeting in person), they can be extraordinarily valuable. 

So why Facebook? There’s a couple of reasons – the first is that likely most of you reading this are already on LinkedIn, which I consider to be the most professional of the social media tools. I think that will always remain the case (unless another, unique platform comes along), and I find LinkedIn to be incredibly valuable. Continue Reading Two for Tuesdays: Facebook

I’m bringing you another recap from LMA14 today – this one focused on "LinkedIn…or Left Out? An Opportunity to Big for Smart Firms to Ignore." The session description reads: 

LinkedIn is radically changing the way General Counsel evaluates outside firms. Greentarget’s 2013 social media survey found that two-thirds of in-house counsel use LinkedIn on a weekly basis. LinkedIn threatens to sideline firms who ignore its impact, and presents an opportunity for firms who mobilize their partnerships to embrace social business. In this panel, we’ll explore how leading firms are using LinkedIn to burnish their brands, enhance attorney reputations, and continuously engage clients with thought leadership." 

The panel featured Patrick Baynes (@patrickbaynes) of PeopleLinx, John Corey of Greentarget (@greentarget), Lindsay Gotwald (@lindsayweb) of Faegre Baker Daniels, Megan McKeon (@meganmckeon) of Katten Muchin Rosenman, and Michelle Woodyear (@mwoodyear) of Orrick. Continue Reading LinkedIn or Left Out – A Recap