Strategy

Subscribe to Strategy

There is a lot of advice out there on how to use LinkedIn and why you should use LinkedIn and what’s useful about LinkedIn – have I used “LinkedIn” enough in this sentence yet?

I’ll begin at the beginning with a little story and without naming any names. About 15 years ago, when I was a wee baby and before LinkedIn was at all popular with lawyers, I gave a presentation to about 200 of my clients, extolling the benefits of the platform and why it was going to be the “next big thing.” At that time, it was nowhere near as useful as it is today because it lacked engagement, but I could really see the benefits. One of our very senior attorneys tapped me on the shoulder in the middle of my speech and in a stage whisper, told me that no one cared about what I was saying, and I needed to cut the rest of the LinkedIn stuff out because I was running too long. It was by far one of the most mortifying moments of my career.
Continue Reading LinkedIn: Three Actually Helpful Tips

The ILN has offered a webinar series to our members for the past two years, and in 2010, we’re offering a three-part series on social networking.  Wednesday kicked off our first webinar in the series, "Social Networking Strategy & Blogging," with Kevin O’Keefe of LexBlog.  

After a short introduction from ILN’s Executive Director, Alan Griffiths, Kevin treated the audience to an overview of social networking strategy and blogging.  He shared his experience with getting involved with the internet and what it has meant for him, in order to give the audience some context for the presentation and the benefit of his experience.

The bulk of Kevin’s presentation focused on how lawyers can be successful using social networking tools and why good lawyers tend to gravitate towards using these types of tools.  He began by talking about how few people trust advertising – only 14% – and most law firms on the internet are advertising with their websites.  

He added that a website is necessary for law firms as one point of contact, but said that it doesn’t do much for the firm’s word of mouth reputation.  He likened it to bringing potential clients to see a billboard and expecting that to encourage them to hire their law firm.  For this reason, Kevin said that using social networking tools to drive traffic to the firm’s website is not an effective use of the tools.  Continue Reading Webinar Re-cap: Social Networking Strategy & Blogging with Kevin O’Keefe, LexBlog