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Using Video to Market Legal Services

In what proved to be our most popular webinar yet, the Legal Marketing Association’s Social Media Special Interest Group held a session yesterday on using video to market legal services. We were fortunate to have three stellar presenters – Adam Stock of Allen Matkins, Adam Severson of Baker Donelson, and Mark Beese of Leadership for … Continue Reading

Disney’s Approach to Business Excellence – An LMA Recap

As you know if you’ve been following my Twitter stream, or checking Zen in the last couple of months, last week, I attended the Legal Marketing Association’s Annual Conference in Orlando. Tuesday morning, the conference business sessions officially kicked off with our keynote from Jeff Williford from the Disney Institute, who talked about Disney’s Approach … Continue Reading

Back from a Conference. Now what?

Last week, the ILN hosted our 2010 Regional Meeting of the Americas in Houston, Texas.  I’ll be putting up some posts this week re-capping some of the sessions, but I thought I’d start today with my recommendations for what to do when you get home from a conference. At our meetings, although the business sessions … Continue Reading
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