This week’s Ask Friday! question comes to us from Jennifer Herendeen, the Marketing Manager for Wyrick Robbins Yates & Ponton.  She asks "What are typical items included in a marketing/business development budget? I’m trying to create a first ever budget at my firm."

I think this is a question that a lot of marketers will face at some point in their careers. Since I’ve never worked in-house, I asked Jennifer Smuts, the Director of Marketing at the ILN’s Delaware firm, Connolly Bove Lodge & Hutz for her thoughts.

Jenn says:

Depending on your law firm, Marketing and Business Development budgets vary. How is your department structured? What is Marketing & Business Development responsible for? For instance some budgets include staff salaries, firm retreats and professional training. As you can imagine, these specific items fluctuate and create a top-heavy affect. In general, mid-sized law firms tend to exclude these items and core budget categories include; Advertising, Business Development (new client development), Charitable, Client Development, Conferences, Consultants, Directories, Photography, Printing, Professional Memberships, Sponsorships, Promotional Products, Web (Interactive) and CRM/ Database.

The budget is a blessing, not a burden. Use it to prioritize key projects. Allow it to keep you accountable. Your successes will may even afford you a larger budget next year!"

Jenn, thanks for your excellent comments and good luck to Jennifer at Wyrick! 

 

Print:
EmailTweetLikeLinkedIn
Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.