Tag Archives: Marketing

Restart Your Business Development Efforts

We’re already almost mid-way through September (can you believe it?) and this time of year can feel like a new beginning! Though January is typically the time for resolutions, September can also feel like a refresh as kids go back to school, and we jump back into the grind after our own summer holidays and … Continue Reading

Marketing: Creating Moments that Matter

“What if we showed up and said ‘We’re human too’?” asked Deloitte CMO, Diana O’Brien during last week’s Legal Marketing Association‘s keynote presentation. It may seem like a strange message from a CMO when talking about marketing your brand, but like many of us, O’Brien has been emphasizing that the client experience is essential for marketing success – … Continue Reading

Two for Tuesday: Review & Prepare

Somehow, it’s already December.  I know, I can’t believe it either. But it’s true. And you know what that means – it’s time to review 2014 and prepare for 2015. A lot of people have already started this process, but I like to leave it until after our last conference of the year, so that … Continue Reading

“Meet Me at Starbucks” – What We Can Learn

The truth is, I’m a BIG fan of Starbucks, so I’m predisposed to love this commercial.  But I think there’s a very important message that we at law firms can learn from this ad, and communicate through our own marketing (without even needing a commercial of our own).  Watch the spot, and see if you … Continue Reading

Two for Tuesdays: Think Like a Marketer

Attorneys, do not panic. I haven’t lost my mind when I ask you to think like a marketer (I promise, bear with me).  How many of you (raise your hands) think of marketing as something that some group in your office does once in a while?  How many of you think of marketing as brochures … Continue Reading

US General Counsel: Global Needs for Outside Counsel

On Friday morning, LMA delegates gathered to hear the annual general counsel panel, "U.S. General Counsel Discuss Global Needs for Outside Counsel: Is Your Firm on Their Short List?" produced by Inside Counsel and Lloyd Johnson. The program description read:  This panel of general counsel will discuss high priority needs, challenges and concerns related to … Continue Reading

Two for Tuesdays: Smart Legal Marketing

As we head into #LMA14 this week, I’m excited that we’ll be revealing the best of the best in legal marketing with our Your Honor Awards (which I was fortunate enough to serve as a judge for this year).  As much as I’d like to reveal the winners (calm down Jill and Marcie, I would … Continue Reading

Two for Tuesdays: Be Kind to One Another

Something you may not know about me is that I’m a big fan of the Ellen DeGeneres Show. Every day, Ellen reminds us to laugh, to dance, to do something for others, and most importantly, to "be kind to one another."  In the course of business, we can sometimes forget that it’s possible to be … Continue Reading

“Delivering Happiness” – A Zappos Session Recap

So if you’ve been hiding under a rock instead of reading my blog posts, you may not already know that my favorite session from LMA13 was "Delivering Happiness: Fresh Ideas for Service-Driven Brands Deploying Social Media Tactics, Seeking ROI" with Graham Kahr, Social Scientist for Zappos and Jayne Navarre of Law Gravity LLC.  Rather than a … Continue Reading

Legal Marketers – Let’s Raise the Bar

This morning, I had the pleasure of speaking with my fellow co-leaders in the Legal Marketing Association’s Social Media Special Interest Group (LMA Social Media SIG for short). Our main purpose was to debrief on our group’s activities at the conference, to see what worked well and what didn’t, but by virtue of the conversation, … Continue Reading

LMA Annual Conference – A Quick Debrief

It’s been a week since I returned home from the LMA’s Annual Conference, and I’m still digesting everything that went on there – it was a non-stop whirlwind of networking, meetups with social media friends and ILN marketers, face-time with new attendees, and conference sessions (as well as a LOT of food). LMA served its … Continue Reading

Taking it Offline

Social media is the perfect medium for someone like me – someone who’s an introvert, a bit on the shy side, and prefers to have the safety of being behind a computer screen rather than face-to-face.  But if you’re using social media to be…well, social…and you’d like it to lead to business development opportunities, you’ve … Continue Reading
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