By Lindsay Griffiths on This morning, I’m bringing you a guest post from Lance Godard, of The Godard Group, who is sharing some excellent tips on how to use content to create and deliver value for readers. Have you been wondering how you bridge that gap between good writing, and great writing that catches the attention of potential clients, referral sources … Continue Reading
By Lindsay Griffiths on We’re already almost mid-way through September (can you believe it?) and this time of year can feel like a new beginning! Though January is typically the time for resolutions, September can also feel like a refresh as kids go back to school, and we jump back into the grind after our own summer holidays and … Continue Reading
By Lindsay Griffiths on 2017 is here and that means a fresh, clean slate, right? I like fresh starts, and I like that I feel like I get two of them during the year – one in January with the advent of a new year, and one in September when the school year begins again (even though I’m not … Continue Reading
By Lindsay Griffiths on “What if we showed up and said ‘We’re human too’?” asked Deloitte CMO, Diana O’Brien during last week’s Legal Marketing Association‘s keynote presentation. It may seem like a strange message from a CMO when talking about marketing your brand, but like many of us, O’Brien has been emphasizing that the client experience is essential for marketing success – … Continue Reading
By Lindsay Griffiths on Somehow, it’s already December. I know, I can’t believe it either. But it’s true. And you know what that means – it’s time to review 2014 and prepare for 2015. A lot of people have already started this process, but I like to leave it until after our last conference of the year, so that … Continue Reading
By Lindsay Griffiths on The truth is, I’m a BIG fan of Starbucks, so I’m predisposed to love this commercial. But I think there’s a very important message that we at law firms can learn from this ad, and communicate through our own marketing (without even needing a commercial of our own). Watch the spot, and see if you … Continue Reading
By Lindsay Griffiths on Attorneys, do not panic. I haven’t lost my mind when I ask you to think like a marketer (I promise, bear with me). How many of you (raise your hands) think of marketing as something that some group in your office does once in a while? How many of you think of marketing as brochures … Continue Reading
By Lindsay Griffiths on On Friday morning, LMA delegates gathered to hear the annual general counsel panel, "U.S. General Counsel Discuss Global Needs for Outside Counsel: Is Your Firm on Their Short List?" produced by Inside Counsel and Lloyd Johnson. The program description read: This panel of general counsel will discuss high priority needs, challenges and concerns related to … Continue Reading
By Lindsay Griffiths on As we head into #LMA14 this week, I’m excited that we’ll be revealing the best of the best in legal marketing with our Your Honor Awards (which I was fortunate enough to serve as a judge for this year). As much as I’d like to reveal the winners (calm down Jill and Marcie, I would … Continue Reading
By Lindsay Griffiths on Something you may not know about me is that I’m a big fan of the Ellen DeGeneres Show. Every day, Ellen reminds us to laugh, to dance, to do something for others, and most importantly, to "be kind to one another." In the course of business, we can sometimes forget that it’s possible to be … Continue Reading
By Lindsay Griffiths on This morning, I have a treat for you all! I’m bringing in a guest poster (which I’ll be doing from time to time, to switch things up), and today’s is my very good friend, Nancy Myrland. Nancy is the President of Myrland Marketing & Social Media, where she is a Social Media Consultant, Speaker & Trainer, … Continue Reading
By Lindsay Griffiths on Another of my all-time favorite conference sessions at LMA is always the client panel. For me, the panel always makes the investment in the conference worth it, because I can impart what I learn from the GCs there to my lawyers, to help them to understand their own clients better, and that adds value for … Continue Reading
By Lindsay Griffiths on So if you’ve been hiding under a rock instead of reading my blog posts, you may not already know that my favorite session from LMA13 was "Delivering Happiness: Fresh Ideas for Service-Driven Brands Deploying Social Media Tactics, Seeking ROI" with Graham Kahr, Social Scientist for Zappos and Jayne Navarre of Law Gravity LLC. Rather than a … Continue Reading
By Lindsay Griffiths on This morning, I had the pleasure of speaking with my fellow co-leaders in the Legal Marketing Association’s Social Media Special Interest Group (LMA Social Media SIG for short). Our main purpose was to debrief on our group’s activities at the conference, to see what worked well and what didn’t, but by virtue of the conversation, … Continue Reading
By Lindsay Griffiths on It’s been a week since I returned home from the LMA’s Annual Conference, and I’m still digesting everything that went on there – it was a non-stop whirlwind of networking, meetups with social media friends and ILN marketers, face-time with new attendees, and conference sessions (as well as a LOT of food). LMA served its … Continue Reading
By Lindsay Griffiths on Social media is the perfect medium for someone like me – someone who’s an introvert, a bit on the shy side, and prefers to have the safety of being behind a computer screen rather than face-to-face. But if you’re using social media to be…well, social…and you’d like it to lead to business development opportunities, you’ve … Continue Reading
By Lindsay Griffiths on As we start to see signs of spring (hopefully!), Jaimie Field challenges us to think about our rainmaking efforts and goals. In fact, on Monday, I took some time to review my marketing and business development plan for 2013, to make sure I was on track with my goals for the year, and set forth … Continue Reading
By Lindsay Griffiths on Last week, we had the pleasure of welcoming my friend, Gina Rubel, of Furia Rubel, as our webinar presenter for the ILN’s marketing group. Gina had a fabulous presentation dedicated to the topic of integrated approaches to law firm marketing and public relations, and the attendees agreed that it was excellent. I won’t do my … Continue Reading
By Lindsay Griffiths on The ILN is celebrating it’s 25th Anniversary this year, so I’ve been busy putting the final touches on our upcoming annual meeting in London, which is where it all began! So I’m grateful for today’s blog post from Jaimie Field, who has a great recommendation for you! *** I can predict your future (even if … Continue Reading
By Lindsay Griffiths on I’ve been traveling on an 11-day trip around the world, currently in the Philippines for our 2013 Asia Pacific Regional Meeting. So I’m glad to be able to share Jaimie Field‘s recommendation this week while I’m on the road! *** It’s not what you know. It’s not who you know. It’s about who knows what … Continue Reading
By Lindsay Griffiths on This morning, I’m bringing you another great recommendation from rainmaking expert, Jaimie Field, Esq! *** There truly is a difference between “doing your job” and “going the extra mile”. It is this difference that will skyrocket your rainmaking efforts as people begin to talk about the fact that you are no ordinary attorney. How do … Continue Reading
By Lindsay Griffiths on The Legal Marketing Association‘s Social Media Special Interest Group is at it again – this afternoon, they brought members an excellent webinar focused on combating internal politics – how to sell social media to your lawyers. Featured on the panel were moderator and LMA SIG leader, Gail Lamarche, of Henderson Franklin, an employment law attorney … Continue Reading
By Lindsay Griffiths on Time for another great recommendation from rainmaking expert & coach, Jaimie Field! *** Rainmaking does not have to cost a lot of money. Many attorneys are spending tens of thousands of dollars on websites, SEO tactics, listing services which promise 30 clients in 30 days, buying books on Rainmaking that they don’t actually implement (or worse – … Continue Reading
By Lindsay Griffiths on What better way to kick off the new year here at Zen than a rainmaking recommendation from expert Jaimie Field? *** Shhhh… don’t tell anyone – particularly the other Rainmaking Trainers and Legal Marketing “experts” out there. There is no one way to become a rainmaker. If you have been trying to fit yourself into … Continue Reading
