Earlier this week, I had the pleasure of speaking with a Canadian reporter who is doing a series of stories about the importance of networking for lawyers. She wanted to get my thoughts based on my eight and a half years of networking experience with the lawyers in the ILN, and I thought I’d share some of those tips here on Zen too. These are all tips I use myself, as well as recommending them to our attorneys!

  • Have a plan: It’s important to have an overall plan for your business development activities, but also one for each activity that you do. The overall plan should be a written one, that you check in on quarterly – this allows you to review what you’ve done over the past three months, as well as set up in your calendar the activities you’d like to commit to over the next three months.  For individual networking activities, you should set up goals for yourself for the event, so you know in advance what you’d like to achieve.


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Yesterday, we began our recap of the Contract Lawyers & Outsourcing webinar with Tim Corcoran and Kevin Colangelo. Today, we continue the discussion. 

Who is Doing this Successfully, and How?

Tim said that one of the challenges he’s heard from law firms about outsourcing is that their work is unique, their firm is unique, and as such, their work is hard to routinize and find a common way to deliver the services. So he asked Kevin to comment on how others who have done this have found that there are practices that can be improved through this approach – and not just the low-end, simple document reviews, but some high end work as well. 

Kevin said that they analyze the tasks going on within a law firm, legal department our sourcing department to see what can be disaggregated. Those that they’ve been able to disaggregate, they rebuild in a very process-heavy, documented environment. This extends outside of just outsourcing – firms can understand both how they get their work done and improve the way they’re doing it with the people that they’re using. This blends into not only the way that clients want their firms to do the work, but also how the firm itself wants to be operating. 


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Today, I’m traveling to Washington, DC in preparation for our 24th Annual Meeting, which starts tomorrow! You’ll see some posts from Washington in the next few days, but today, I have Jaimie Field’s latest rainmaking recommendation for you! 

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Look on the corner of your desk or open that top drawer – is there a stack of business cards you’ve collected during networking events?

Pull the cards out and start going through them. Do you remember who any of these people are?

First, cull through the list of cards and throw out any card of any individual you truly cannot remember.


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It’s time for another roundup here on a rainy Friday morning in New Jersey! 

Once again we’re seeing some excellent content coming out of our member firms from around the world – I highly recommend checking out these articles and blog posts. I’m switching over entirely to a top 10 each week, so without further ado, here’s your roundup for this week!

  • Digital IP and the Supreme Court of Canada Crookes v. Newton from Fogler Rubinoff: In this article, IP expert, Colleen Spring Zimmerman examines the sticky issue of hyperlinks with respect to libel in the case of Crookes v Newton, and the potential ramifications for copyright issues. 
     
  • Trends 2012: Employment tribunals from Fladgate LLP: Lou Marshall of Fladgate LLP discusses an employment tribunal’s recent award to Dr. Eva Michalak, the measures being implemented by the government in April as part of a tribunal review, and things to be aware of.


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Recently, when I was seeking out Ask Friday! questions, Cordell Parvin suggested that I answer the question of "What would you recommend busy lawyers be reading on business development and what will they get from it?"

Nothing immediately popped into my mind, and Cordell was nice enough to share his list with me, as well as what’s on his Kindle. Then, coincidentally, the same question appeared on the Legal Marketing Association’s listserv.  Those who responded were gracious enough to be included in my post, so without further ado, here is the recommended reading straight from legal marketers and business development coaches!


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For this week’s Ask Friday! we welcome guest poster, Cordell Parvin.  I’ve gotten to know Cordell through Twitter, and have been fortunate to see the excellent advice he has for lawyers through webinars and his upcoming video coaching series.  

According to his website, "Cordell Parvin has practiced law for more than 36 years. He has developed a highly successful national construction law practice. During his career, Cordell has been a rainmaker and taught, mentored and coached young lawyers on their careers, work-life balance and rainmaking. Cordell also has been a Practice Group Leader and worked with other Practice Groups helping them to develop their business plans and strategies."

Today’s Ask Friday! question is "What separates super achievers from achievers?"  Huge thanks to Cordell for guest posting this week! 

"A few weeks ago I spoke to a group of first year lawyers during their orientation. As I neared completion of my presentation I asked for questions. One young lawyer asked a thought provoking question: “What is the difference between lawyers who are superstars compared to lawyers who are stars?”

"In my career I have been blessed to work with some really outstanding lawyers. I have also had the opportunity to witness differences between the super achieving lawyers and those successful lawyers who do not reach that status. Here’s my take on the differences.


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