Tag Archives: Social Media

“Metrics” is Not a Dirty Word

You’ve probably heard a lot of chatter about “big data,” “data,” “metrics,” and other buzzwords, which can sound like a lot of fancy talk about things you can’t be bothered with (Spoiler alert: in general, it’s not). While I’m not going to get into a big discussion about data and all the ways you can use it, I … Continue Reading

Networking with LinkedIn for Lawyers

Recently, I was asked to appear as a guest on a new podcast with Louise Kulbicki, which focuses on teaching non-native English-speaking lawyers “Legal English.” Paid members can also get access to further learning materials, including quizzes and transcripts. Our conversation centered on the importance of social media, and LinkedIn in particular, for making and … Continue Reading

Instagram: How Lawyers Can Use it & Get Noticed

With Instagram offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram professionally. Instagram is my favorite social media platform, and if you’re not yet familiar with it, or using it, Wikipedia tells us that it is: a mobile, desktop, and Internet-based photo-sharing application … Continue Reading

Super Bowl Commercials – The Ugly of 2017

We are finally here at the “ugly” of the 2017 Super Bowl commercials – do you already have your list is mind? The first couple were really easy for me to come up with, and the last few were late additions after some extra thought was given to the crop of ads this year. No … Continue Reading

Super Bowl Commercials: The Bad of 2017

Now that we’ve seen our lackluster list of “good” Super Bowl commercials for 2017, let’s dive into the ones that I thought weren’t so hot. The majority of spots made it into my “mediocre” category, so it’s harder to choose “bad” and “ugly” ads this year than you might think – but I’ve buckled down … Continue Reading

Super Bowl Commercials: The Good of 2017

It’s that time of year again – the time when football fans mourn the end of another season with the pigskin and marketing fans rejoice because the best and brightest (usually) bring out the year’s highlights for strong ad campaigns. Also, guacamole tends to abound, and when is that ever a bad thing? 2017 was … Continue Reading

How Lawyers Can Win at Instagram Stories

Let’s try this one more time – I originally wrote this post last month – and let me tell you, it was great. Then, the internet gobbled it up, and as I hit “publish,” almost the entire post disappeared into the ether, never to be seen again. Since I was already limited on time that … Continue Reading

How Lawyers Can Embrace Instagram Stories

Back in February, we talked about how lawyers can use Instagram to get noticed. Instagram still continues to dominate when it comes to social media, and whether you’re using it yourself, or you just want to have a better understanding of how it works because your clients are using it, it’s a great tool. That … Continue Reading

Creating a Cohesive Digital Strategy Across Your Firm

I love bringing guest voices to Zen to share some wisdom with you, and today, I am fortunate to introduce a legal marketer and friend of mine, Jennifer Simpson Carr. Jenn has led business development and communications efforts at national law firms for nearly ten years.  She has a passion for strategic communications and recently earned a … Continue Reading

Two Ways to Make Social Media Work for You

Although social media has been around for a while (and isn’t going anywhere), there’s still this idea in the legal industry and even among many legal marketers that it’s a game, or a waste of time. But social media, when used strategically and correctly, can actually be about relationship-building and business development. I could go … Continue Reading

Two Ways to Use LinkedIn to Attract Your Ideal Client

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided … Continue Reading

Two Tools to Turn Trends into Topics

While you don’t need to break the news to be a successful content marketer in the legal industry (and in many cases, it’s really better if you don’t), it doesn’t mean that you have to stay away from writing about or producing content for the latest trends. You may think that because someone else has … Continue Reading

Content Marketing ≠ Social Media

“Social media.” “Content marketing.” These terms are thrown around willy nilly these days, because in addition to everything else we’re doing in our daily professional lives, the accessibility of LinkedIn, Facebook, blogging platforms, SnapChat, Vimeo, YouTube, etc. has turned us all into social media and content marketing practitioners. But while social and digital media are … Continue Reading

A LinkedIn Challenge

Last week, I was listening to a podcast with Jabez LeBret, CMO of Get Noticed Get Found – the podcast was on the 5 Things You Should Never Do on LinkedIn, and of course the title got my attention. You’ll have to listen to the podcast to find out what those are – it’s only about … Continue Reading

Emoji Marketing: Are We Speaking the Same Language?

I’m (hopefully) rounding up a rather intense fall full of travel, with a trip to Boston for the Legal Marketing Association’s Northeast Conference, where I’m speaking on Content Marketing (my favorite subject!). We had two guest posts last week, and you’re lucky to be getting a republished post this week. This article originally appeared on Sprout Social‘s blog. … Continue Reading

Preview: 2015 State of Digital and Content Marketing Survey

Many of us in legal marketing wait with bated breath for the results of the Greentarget “State of Digital and Content Marketing Survey” every year. Building on Greentarget’s inaugural study in 2010, [it gives us] the latest insights on how corporate general counsel – your clients – are engaging in social media and law firm-generated … Continue Reading
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