I’m bringing you another recap from LMA14 today – this one focused on "LinkedIn…or Left Out? An Opportunity to Big for Smart Firms to Ignore." The session description reads: 

LinkedIn is radically changing the way General Counsel evaluates outside firms. Greentarget’s 2013 social media survey found that two-thirds of in-house counsel use LinkedIn on a weekly basis. LinkedIn threatens to sideline firms who ignore its impact, and presents an opportunity for firms who mobilize their partnerships to embrace social business. In this panel, we’ll explore how leading firms are using LinkedIn to burnish their brands, enhance attorney reputations, and continuously engage clients with thought leadership." 

The panel featured Patrick Baynes (@patrickbaynes) of PeopleLinx, John Corey of Greentarget (@greentarget), Lindsay Gotwald (@lindsayweb) of Faegre Baker Daniels, Megan McKeon (@meganmckeon) of Katten Muchin Rosenman, and Michelle Woodyear (@mwoodyear) of Orrick. 


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LMA14 is gone as quickly as it arrived, and it’s left me feeling like I’ve been hit by a truck! As I expected, the networking and the programming were the two most valuable pieces for me, and there are many, many things I’ll be sharing with you all here on Zen in the coming days. 

This year, I really felt that the conference chairs stepped up their game with the programming – almost all of the sessions I went to weren’t just good, they were excellent, and I came away feeling that I’d learned a lot to share with my attorneys, but also a lot that I can use myself in my daily work.  Of course, that means I feel like I’ve been trying to drink water from a fire hose for the last few days, which is a bit overwhelming, but I’ll work to distill it all for you over the next few weeks.

First up, I’d like to share some of the great takeaways to come out of LexBlog’s interviews of LMA attendees – there are some SUPER smart people in our organization, who shared their thoughts with LXBN. You can check out all the interviews here, but I wanted to share a few of my favorites. Pay particular attention to the advice from the General Counsel in the first interview and Toby Brown’s thoughts on the current pricing model. 


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If you follow me on social media this week, you’re going to see a LOT of talk about #LMA14 – that’s the Legal Marketing Association’s annual conference, which takes place in Orlando this week (a welcome respite to those of us in the cold, cold north who have pretty much forgotten what sunlight looks like).