2017 is here and that means a fresh, clean slate, right?
I like fresh starts, and I like that I feel like I get two of them during the year – one in January with the advent of a new year, and one in September when the school year begins again (even though I’m not in school anymore). But with 2017, I’m struggling to feel rejuvenated. It could be the two solid days of rain we’ve had to kick off this week, or the tough slog that was 2016, but whatever the reason, I’m just not feeling it this week.
I suspect that I might not be alone in this, so in today’s post, we’re going to be looking at some ways we can generate a little inspiration this week if you’re struggling (or even if you’re not!). And if it takes us a few weeks to get our fresh start, then that’s okay too. I’m all about a kinder, gentler 2017, so if we don’t get a perfect jump start right out of the gate, that’s what second chances are for.
As we dive into our three inspirations, huge thanks goes out to my friend, Lance Godard, who helped me formulate a germ of an idea into a palatable post today!
Inspiration One: Read
This is a tough one for lawyers and the professionals who love them, because we’re already reading constantly, so I don’t recommend this lightly. But reading can be an immense source of inspiration when you’re struggling to find it. Taking a break from the reading you’re doing professionally to do some personal reading (or alternate professional reading) can also help to reset your brain to make your professional reading more efficient.
Something you may not know about me is that I love to read – in 2016, I challenged myself to read 100 books over the course of the year (this year, I’m going with the slightly more reasonable goal of 75 books). Mostly, I read books that I enjoy, in the same genre, but I also stretch myself to read things outside of my comfort zone – books recommended by my clients, family, and friends, popular books, classics I missed in literature classes, etc.
Reading doesn’t just have to be about books though – it can also be about articles, blogs, white papers – whatever you can get your eyes on. In 2017, I want to challenge all of us to read more.
Where the inspiration part comes in is two-fold.
- Read things you know you enjoy. Sometimes, we need a break. We’re reading a lot of heavy, intellectual stuff, all in the same vein, and it can gum up the intellectual works a bit, so to speak. So take a reading “time out” by reading something you know that you enjoy. Even if what you enjoy is other heavy, intellectual stuff, as long as it’s not under your professional umbrella, you’re freeing up your mind a little bit to allow for some creativity to flow. It’s the same as turning on a television show that you’ve watched a bunch of times to keep on in the background while you do something else – it allows you to enjoy it, without having to fully concentrate on the story line. Sometimes, that mental “break” can be just what you need to reinvigorate your creative juices. However, if you’re guilty of doing too much of this, then you need to challenge yourself to do the following…
- Read something outside of your comfort zone. We generally like to stick with what’s familiar – the same authors, the same genre. Challenge yourself to read some new material. In a great Op-Ed piece on resolutions in the LA Times, the author quotes Haruki Murakami (who happens to also write beautifully about running, I might add). Murakami says “If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” That applies not just to reading outside of the list of popular books, but also outside of the list of what you typically read – and what’s generally read in your industry. Expand your reading repertoire periodically (maybe give yourself a goal of once a month), and you’ll find that you’re expanding your mind as well. At the very least, you’ll learn what you DON’T like.
Inspiration Two: Write
Writing for content isn’t for everyone – though if you want to use 2017 as the year to give it a try, I wholeheartedly encourage you! If you are a writer, or you want to become one, reading will actually help you find the most inspiration. But at some point, you need to sit down and actually put pen to paper, metaphorically speaking.
In 2017, let’s let this be the year that we write what people want to read, rather than just what we want to write about.
How can we do that?
- Know your audience – that’s the first step: who are you writing for? What do they want to know about? Develop a profile of a typical member of your audience, and ask some of them what they want to know more about. Use the data from your blog or stats from your LinkedIn articles to see which ones are getting the most traffic and social shares. But don’t just rely on what’s most popular of what you’re already writing to inform your content.
- Know what’s trendy – look at BuzzSumo. If you want to know what the trending topics are in the industry you’re focused on, do a keyword search on BuzzSumo, and it will return the most shared content under that topic. The Content Marketing Institute’s Neil Patel has some other suggestions for creating stand-out content in his latest post that you might want to check out as well.
- Know what’s trendy in legal – JD Supra does a roundup of the top 50 topics in the legal industry every year, based on readership of their content. This analysis looks at what topics have risen in interest, as well as what’s dropped, so it can help inform your decision to focus on a topic.
Here on Zen, we’ve talked a lot about having an editorial calendar, regularly reviewing your posts and data to see what’s working and what’s not, and doing more of what works. While you should keep doing those things, this is also the opportunity to try new things. As you’re reading new blogs that you really like, make note of what it is that you enjoy about them – is it their shorter format, use of lists, storytelling, avoiding of legalese, engagement with guest posters, use of images, etc.? Look to writers both inside and outside the legal industry for inspiration – not everything you try will be successful with your audience, but it’s worth giving it a shot this year to see what’s going to breathe fresh life into your writing – both from your perspective and your readers’ perspective.
Inspiration Three: Think
This final piece of inspiration has a couple of components. The first is about making us all better at our jobs in a immediate sense – we’ve trained ourselves to believe that in order to be successful, we must always be doing. And for lawyers especially, who are literally billing by the minute, time is money. So there’s not a high premium on sitting around and “thinking” your way to success.
But hear me out – there IS value in taking a “time out” for strategic thought about your work. This doesn’t have to be within the confines of your work day, but can be when you can carve it out. For me, it’s usually when I’m running, because there’s nothing else to distract me. For safety reasons, I’ve stopped running with the background of music, so when I’m out on the road or trail, it’s literally just me and my thoughts as I pound the pavement. It’s a great time for considering any number of things and clearing my head.
For you, it may be a weekly coffee that you focus on drinking with no distractions, or zoning out during your commute without multitasking (preferably NOT if you’re also driving!). You can self-direct these thinking sessions by giving yourself a topic if you’d like, such as that quarter’s marketing activities that you’d like to better develop, or which clients you should be more focused on, or which colleagues in the office you could do a better job of connecting with, or which events you’d like to attend over the next month. Whatever your goals are, allow yourself some time to just think about them – the planning part will come later, when you can put some concrete action steps in place.
The other component of this is more of a mindfulness one. For a profession that is leading all others in depression, suicide, and addiction, taking time out for mindfulness is not to be taken lightly. We are all better lawyers and professionals when we understand our own delicate balance of work, family, friends, and mental health (and this will be different for each of us). Read through the full LA Times Op-Ed which has some great suggestions for a full and balanced life (kindness, helping others, letting go, being informed, staying active). Learn more about lawyer Jeena Cho’s work on mindfulness in the legal profession, and consider putting her book on your 2017 reading list, as well as taking up a meditation practice. Check out Brian Cuban’s writing on addiction in the legal profession. It turns out that we can be truly excellent at our work when we are happy in it, which comes from finding our own balance and helping others.
As we dive into another calendar year, use some of the above as a way to inspire your marketing and business development efforts in 2017, and please share with us what other things you’re doing to inspire yourself in the new year. Have a happy and healthy 2017!