Tag Archives: Business Development

Restart Your Business Development Efforts

We’re already almost mid-way through September (can you believe it?) and this time of year can feel like a new beginning! Though January is typically the time for resolutions, September can also feel like a refresh as kids go back to school, and we jump back into the grind after our own summer holidays and … Continue Reading

Business Development Plans Are Not “One Size Fits All,” But There Is A Size For Everyone

You may be confident that you have this “business development” thing down pat – but are you sure? In today’s guest post, we are welcoming back ILN marketing professional, Joanne Thorud, Director of Marketing with Davis Malm & D’Agostine in Boston, who is sharing some excellent and easily implemented tips for getting your business development … Continue Reading

“Authenticity” Might be Cliche, but it’s Essential to Building Client Relationships

“Authenticity” has become a dirty word. It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.” Are you cringing yet? But even though the word “authenticity” might make your skin crawl, it’s actually … Continue Reading

Rainmaking Recommendation from Jaimie Field: The 8 Laws of Personal Branding (Legal Branding Series part 4)

Rainmaking expert and trainer, Jaimie Field, is bringing us the latest in her legal branding series today, with the 8 laws of personal branding. *** The past three Rainmaking Recommendations have been about building your personal legal brand and its importance.  Before discussing the many tactics and the ethical considerations in using those tactics to build your brand, I … Continue Reading

Who’s Building Your Client Relationships Today?

The idea that you would be so busy, that you’d send your assistant or an associate in your place to a client meeting, wearing a mask of your face and pretending to be you, is ludicrous, right? But we build relationships online via proxy all the time. And not just with potential clients, but with … Continue Reading

How to Leverage Multigenerational Talent to Achieve Business Development Success

Today, I’m bringing you a post from an ILN marketer, Amanda Schneider. Amanda is with ILN member firm Epstein Becker Green, where she is the Chief Marketing Officer. Amanda provides tips on how firms can leverage the multigenerational attorney workforce through involvement in business development initiatives. *** It is critical for firms to understand that … Continue Reading

Ugh…Why Keep Talking About Networking?

When I did a search back on Zen to see what else we’ve discussed about networking, the results revealed that it’s…a lot. We’ve covered everything from networking for introverts, to conference networking, to social networking, to networking for people who hate networking, and more. So why do we keep talking about it, over and over … Continue Reading

It’s Always Time for Client & New Business Development

Today, you’re in for a treat, as I’m bringing you a post from ILN marketer, Jennifer Smuts. Jenn is with the ILN’s member firm in Delaware, Connolly Gallagher, where she is their Director of Marketing & Business Development, and today, she’s talking about how the time is always right for client and new business development. … Continue Reading

Leverage Your Law Firm Network for More Value

Like with any relationship, the relationship you have with your law firm network will give back what you put into it. (This is true for any informal referral networks too, by the way) While we wholeheartedly advocate that you join a network with the goal of being able to better serve your clients by offering … Continue Reading

Five Easy Tips to Network Like a Boss

We’ve talked extensively on Zen about how to make the most out of conference attendance and networking. But with the ILN’s European Regional Conference coming up next week, it’s at the forefront of my mind! Before we jump in, I’d like to point out that I think the word “networking” can get a bit of … Continue Reading

Networking with LinkedIn for Lawyers

Recently, I was asked to appear as a guest on a new podcast with Louise Kulbicki, which focuses on teaching non-native English-speaking lawyers “Legal English.” Paid members can also get access to further learning materials, including quizzes and transcripts. Our conversation centered on the importance of social media, and LinkedIn in particular, for making and … Continue Reading

Build Relationship Equity First

Raise your hand if you’ve received an overly friendly email from a stranger, asking you for a favor. Everyone? I thought so. Why do these bug us so much? Aside from the fact that we’re busy enough trying to do our own work, balanced with some personal time, and fitting in helping out people we … Continue Reading

Two Easy Tips to Power Network Like a Pro

How can we network better? Many posts offer the same tips, spun in a different way – and that’s important, because I can always get something out of implementing the tried and true.  But when I find something unique, I’m always happy to share it. Recently, I came across this piece from Branding Magazine, with “5 Tips … Continue Reading
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