In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of modern clients and colleagues. Here are two key tactics to modernize your relationship marketing approach:Continue Reading Relationship Marketing for Lawyers: Strategies for Meaningful Connections
Networking remains one of the most powerful tools for building professional relationships, but it’s often misunderstood. Many lawyers feel the need to lead with their expertise, thinking that showcasing their knowledge will automatically attract clients. However, the most successful networkers know that effective networking is more about listening than speaking.Continue Reading Mastering Modern Networking: Listening and Connection Strategies for Business Lawyers
The shift to virtual and hybrid networking has brought both opportunities and challenges for business lawyers. While virtual connections can broaden your reach, they also come with unique difficulties, such as screen fatigue and the lack of personal touch. Here’s how you can overcome the common negatives of modern networking to make meaningful connections:Continue Reading Overcoming Networking Challenges in a Hybrid World: Tips for Business Lawyers
The landscape of networking has shifted dramatically due to recent global events, but business lawyers have unique opportunities to leverage these changes to their advantage. Here are five updated strategies to help you navigate networking in the current environment:Continue Reading Five Networking Tips for Business Lawyers in Today’s Evolving Landscape
It’s safe to say that most of us didn’t pursue a career in law because of our love for data, right?
If we were passionate about data, we’d probably be in a different field altogether.
But here’s the reality check: embracing data is crucial to staying relevant as the legal landscape evolves. It might sound daunting, but once you invest the time to establish processes for collecting and analyzing your data, the payoff can be immense. You’ll uncover opportunities to enhance efficiency, deliver more value to clients, and identify strategies for improving firm profitability. More value and higher profits? Suddenly, data doesn’t seem so intimidating, does it?Continue Reading Unlocking the Power of Data: A Roadmap for Modern Legal Practices
In this ongoing saga, we’ve witnessed the rise of virtual gatherings over the past couple of years, with many of us now yearning to return to in-person interactions. So, which mode of meeting takes the crown? The answer might surprise you—it’s a tie!
Virtual meetings have become an indispensable part of our professional lives, offering a plethora of advantages. But before you ditch your webcam for good, let’s delve into the benefits of both virtual and in-person meetings, and why you should embrace them both.Continue Reading Clash of Meetings: Virtual vs. In-Person – Which Reigns Supreme?
My January did NOT roll in with gusto, making me feel all fresh and new and like I could tackle the world. Instead, I’m dealing with an elderly dog with glaucoma, dementia, arthritis, and a new diagnosis of a bulging disc from when my other dog accidentally pushed him down a full staircase – in the top five for most terrifying moments of my life.
But I recently saw a post on Instagram that said “Reminder that January can be a month of rest & reflection instead of resolutions. Look around you, we’re in the thick of winter and everything else comes back to life in spring! We don’t need to rush into the new year, we can get to spring gently.” Continue Reading Reviving Your Mojo: Faking It Till You Make It!
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities?
Well, those days are long gone.
But bear with me, we’re not diving into a jargon-filled abyss. Continue Reading Building Connections: Two Tactics for Modernizing Relationship Marketing for Today’s Lawyers
As the Halloween season creeps in, we’re delving into the spooky world of business development. Just like a thrilling Halloween tale, there are chilling mistakes lawyers often make in their quest for business growth. In this post, we’ll unearth these eerie errors and show you how to steer clear of them.Continue Reading Beware These Five Frightening Mistakes Lawyers Make This Halloween Season
Let’s talk about content marketing. Wait, don’t roll your eyes just yet. We get it – it might sound like marketing mumbo-jumbo. But stick around, because we’re breaking it down into bite-sized, actionable steps that busy lawyers can actually use.Continue Reading Unlocking the Potential of Content Marketing for Lawyers