Tag Archives: Business Development

Two Ways to Use LinkedIn to Attract Your Ideal Client

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided … Continue Reading

USING SALES DATA TO IMPROVE YOUR BUSINESS DEVELOPMENT

While I’m out of the office this week for our Annual Conference, I’m bringing you a guest post from Vince Robisch, of Minimalex – Vince coaches attorneys on improving their business development process to bring in more corporate clients. He practiced at an AmLaw 200 firm for eight years, and has sold millions of dollars … Continue Reading

Overcoming Awkward Silences at Networking Events

There are some people who can talk with anyone – my brother-in-law is like that. Put him in a room with a bunch of people he doesn’t know, and he excels at connecting with them without awkward silences. But for many of us, that is unfortunately not one of our strengths. I’m a prime example … Continue Reading

Rainmaking Recommendation from Jaimie Field: Dress the Part

Today’s rainmaking recommendation from Jaimie Field is an interesting one, and she and I chatted about it yesterday – it’s one where we don’t totally agree, so readers of Zen, we’d love to hear your thoughts in the comments! My perspective is that dress code varies widely (acceptably so) based on cultural factors – sometimes … Continue Reading

Are Your Networking Efforts Wasted?

If we were guaranteed to get business every time we met someone new, we’d all be networking all the time, right? But instead, networking takes time, it takes finesse and relationship-building, and often, you’ll find yourself talking to someone who may not be giving your their business or they may not have business to give … Continue Reading

If You Build it (a Good Practice), Will They Come?

A few years ago, I wrote a post centered around the idea of needing a strong audience in order to make the content that you’re writing valuable. While content development is a piece of the overall puzzle, this idea is easily expanded, especially in today’s market. Something that I’ve heard a LOT from lawyers is … Continue Reading

Restart Your Business Development Efforts

We’re already almost mid-way through September (can you believe it?) and this time of year can feel like a new beginning! Though January is typically the time for resolutions, September can also feel like a refresh as kids go back to school, and we jump back into the grind after our own summer holidays and … Continue Reading

Business Development Plans Are Not “One Size Fits All,” But There Is A Size For Everyone

You may be confident that you have this “business development” thing down pat – but are you sure? In today’s guest post, we are welcoming back ILN marketing professional, Joanne Thorud, Director of Marketing with Davis Malm & D’Agostine in Boston, who is sharing some excellent and easily implemented tips for getting your business development … Continue Reading

“Authenticity” Might be Cliche, but it’s Essential to Building Client Relationships

“Authenticity” has become a dirty word. It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.” Are you cringing yet? But even though the word “authenticity” might make your skin crawl, it’s actually … Continue Reading

Rainmaking Recommendation from Jaimie Field: The 8 Laws of Personal Branding (Legal Branding Series part 4)

Rainmaking expert and trainer, Jaimie Field, is bringing us the latest in her legal branding series today, with the 8 laws of personal branding. *** The past three Rainmaking Recommendations have been about building your personal legal brand and its importance.  Before discussing the many tactics and the ethical considerations in using those tactics to build your brand, I … Continue Reading

Who’s Building Your Client Relationships Today?

The idea that you would be so busy, that you’d send your assistant or an associate in your place to a client meeting, wearing a mask of your face and pretending to be you, is ludicrous, right? But we build relationships online via proxy all the time. And not just with potential clients, but with … Continue Reading

How to Leverage Multigenerational Talent to Achieve Business Development Success

Today, I’m bringing you a post from an ILN marketer, Amanda Schneider. Amanda is with ILN member firm Epstein Becker Green, where she is the Chief Marketing Officer. Amanda provides tips on how firms can leverage the multigenerational attorney workforce through involvement in business development initiatives. *** It is critical for firms to understand that … Continue Reading

Ugh…Why Keep Talking About Networking?

When I did a search back on Zen to see what else we’ve discussed about networking, the results revealed that it’s…a lot. We’ve covered everything from networking for introverts, to conference networking, to social networking, to networking for people who hate networking, and more. So why do we keep talking about it, over and over … Continue Reading
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