Yesterday’s tutorial covered how to export your contacts from Outlook and upload them into LinkedIn. But this is limiting – although it cuts down on the investment of time you need to make in order to connect with people, it doesn’t give you the flexibility of personalizing the invitations to make engaging more likely – and that’s the goal with social media: engagement!
So today, we’re going to go into more depth about adding contacts manually. I’m the first to admit that manually adding contacts is a pain, and can be time consuming. But if you take the time to send a personal note to those you add, they’ll be more willing to accept your invitation and subsequently engage with you. You don’t have to take a whole afternoon to work on this – I know everyone is busy! Instead, when you first come in to the office in the morning and are having your cup of coffee, log into LinkedIn and add five people. It won’t take you very long at all, and soon you’ll have a nice list of connections built up. Even if you do this once a week, it will make a difference.Continue Reading LinkedIn Tutorials – Let’s Get Connected! Part II



Yesterday, we went through
Here on Zen, I talk a lot about why I love social media, and how I think it can be useful to lawyers and law firms. Now that I’ve got you all convinced, I realize that not everyone knows how or where to start. I’ve talked about some of the basic principles of using these tools – engage, don’t broadcast; give yourself a small window of time to use them each day, etc – but not the how-to of using them. So I’m going to be doing a series of social media tutorials over the next several weeks to get you started, and I’m beginning with LinkedIn.
Following
So far, we’ve re-capped
Yesterday