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Lindsay Griffiths

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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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September and October are two of my favorite months, not the least of which is because it gives me motivation, motivation for a fresh start as if I’m starting a new school year again. 

As I’m thinking about fresh start today, I’m bringing you a Two for Tuesdays that focuses on a marketing refresh!

Tip One: Refresh Your Social Media Profiles

It happens quickly – once you’ve made the time investment to open and populate your social media profiles, you are apt to forget about them as you get busy. Even if you’re using them on a daily or weekly basis. 

Let this tip encourage you to take a quick look at them and do a refresh.

  • LinkedIn: First, make sure you’ve turned your profile notifications off, or your connections will suspect that you’re looking for a new job. Then, look through your profile. Is your photo up to date? Are your job title and headline as current (and descriptive) as they could be? Have you started working more in one practice area over another, and need to have your experience reflect that? Are your recommendations years old, and you need to reach out to some new clients? Take a look at anything that might look out of date or incorrect and use this time to correct it. 

    Check any LinkedIn groups and pages that you manage as well to ensure that all information is current, and that any discussions you’ve pinned to the top level are recent ones. 

Continue Reading Two for Tuesdays: Marketing Refresh

As I was thinking about client service this morning, I wondered to myself whether there was anything left to discuss that hasn’t already been said. Of course, there’s an old adage that roughly says something about there being no new ideas, just new people discussing them, but even here at Zen, we’ve already talked about things like: 

And more. 

So instead, I started to think about issuing a challenge – to ask yourselves

How did I make a client happy today?"

Of course, there’s the obvious answer that doing their legal work, solving a problem, addressing a challenge, getting a big win, etc. all would make a client happy. Continue Reading Client Service: How did you Make a Client Happy TODAY?

It’s another Two for Tuesdays, and we’re finally into September! It doesn’t feel that way here in New Jersey, where it’s almost 90 degrees and very high humidity – this might not be so bad if I hadn’t lost my furnace in a flood almost four weeks ago, resulting in NO air conditioning. The new furnace is being installed tomorrow and Thursday, but in the meantime, we are melting over here!

So let’s try to stay cool by talking about Twitter. I saw two posts come through my RSS reader talking about new things on Twitter, so today’s Two for Tuesdays will be two new things to check out over there!

Tip One: Take a look at Twitter’s Analytics

Analytics may not interest you that much, but they should.  People often make the mistake of thinking that the number of followers or connections is the measure of how successful you are on social media – but that’s not the case. 

Engagement and interaction with those followers IS, as well as being able to amplify what you’re sharing. Analytics can help you to dig a little deeper, so that you can identify which of the platforms is working most successfully for you, and therefore, where you should be investing your time (and where it may make sense for you to invest a little less time). Continue Reading Two for Tuesdays: Twitter Edition!

This morning, Nancy Myrland wrote an excellent blog post on one of the most important questions you should be asking your clients, both new clients and long-term clients: 

What can I do to keep you as a client for the long haul?"

Nancy must be reading my mind again, because I have "client service" down as the subject to focus on for today’s post.  Her post got me thinking about the counter-question to this one, which is "What would make you leave?" 

Clearly, finding out the reasons that a client would stay with you and your firm long term is essential – you want to be doing the things that make your clients happy, and what better way to find out what those are than to ask them? 

But I’d argue that almost as important is finding out what might make a client leave. 

Continue Reading Client Service: What would make you leave?

For today’s Two for Tuesdays, I want to look at two tips for following up after a networking event.  Finding the right event, with the right audience, and then meeting the right people are all essential parts to successful networking.  But it doesn’t matter if you meet a handful of great people at an event if you never speak to them again – the key is in the follow up. 

Tip One: Ask a Question

This tip comes from a great post on Life Hacker that suggests just that – follow up meeting a new person by asking them a question (which you’ve jotted down on their business card).  The reason is two-fold: 

  • First, it shows that you were really concentrating on what they were saying – as long as the question is relevant to them. It sets you apart as a good listener, and shows that you value building the relationship, and not just the number of contacts you have. It’s important to make sure that the question is a genuine one, and not just an excuse to keep talking, or it will likely have the opposite impact on your new relationship. 
     
  • Secondly, it keeps the conversation going.  Even when you send up a follow up email, unless there is a reason for the person to respond, they probably won’t. But if you ask a thoughtful question, there’s a reason for them to keep speaking with you, and the conversation can go from there. It may even become substantial enough to warrant a follow up meeting. 

Continue Reading Two for Tuesdays: Networking Follow-Up

In less than a week, it will be September 1st. I like to think of September as a brand new start, much like the school year used to be. It’s a chance to begin again and look at your goals and plans with a fresh set of eyes. 

I want you to consider these last four months of 2014 as the "end zone" for your business development efforts this year. Yes, business development is an ongoing effort, and it doesn’t end simply because the calendar year wraps up.  But I’ve found that when I have ongoing projects, giving myself firm deadlines to complete them motivates me far more than having some abstract end date. 

There will likely be three groups of you reading this post – those who started the year with business development plans and goals, who split them up throughout the year and made progress on them; those of you who had those plans, but who may have only made some inroads here and there; and those of you who had no plans or goals set at all. But no matter where you are, think of September as your do-over month, and the opportunity to plan for the remainder of the year. Continue Reading The End Zone of Business Development

Yesterday, the LMA Social Media SIG group was treated to a wonderful webinar, which focused on the 2014 State of Digital and Content Marketing Strategy survey done by Greentarget, Zeughauser Group, and ALM. The webinar featured John Corey (@jecorey), the president and founder of Greentarget, and Mary K. Young (@MaryKYoungZG), a partner at Zeughauser Group. 

But more than just discussing the survey itself, Mary and John talked about how law firms can get noticed in a sea of content.  We’re operating in an era of information overload, and it doesn’t look like that’s going to change any time soon, so this is incredibly important. 

They laid the foundation for their later discussions by taking a look at the 2014 survey.  The survey focused on in-house counsel for the fourth year in a row, but also added in a law firm CMO/marketer element this year.  They had 189 in-house respondents, which include GCs, Deputy GCs, etc, and 79 law firm CMO/marketer responses, from the top 350 firms. 

For the GCs, they wanted to drill down to find out how they are using social media, and what content they find most valuable. For the CMOs, they asked more about how they are approaching content at their firms. Continue Reading Standing Out in a Sea of Content: A Webinar Recap

This week’s Two for Tuesdays suggestion comes straight from my friend, Nancy Myrland of Myrland Marketing – Strategic Social Media, who has two tips for what we should avoid doing when speaking with clients – and these are excellent ones. These are bad habits that we’ve all gotten into (not just with clients, but in general), and I’m certainly guilty myself! 

Tip One: Don’t Interrupt – Let Them Finish Their Thoughts

Ah, interrupting. I’m terrible about this. I’m a bit like the word predictor on my iPhone, where I’m three steps ahead, thinking that I know what the other person is going to say, and I start answering them before they’re finished saying it. 

Not only is it terribly rude, but I’m not always right about where the conversation is going. And I’m making it about me – I’m in too much of a rush, and I’m thinking too many steps ahead to let them finish their thoughts. 

So although it’s difficult, let’s work on pausing. Wait until the person you’re speaking with has finished their thought…completely. I’ll work on it too. It will make us better listeners, which will in turn make us better advocates for our clients. How can we properly do our jobs if we don’t get all the facts, because we’re too busy butting in?Continue Reading Two for Tuesdays: What NOT to do When Speaking with a Client

On Friday, I received an email from someone I don’t know – like everyone, I get LOTS of these, but this one struck me. He must read my blog, because he mentions it in his note. He even manages to spell my name correctly. 

However, the purpose for his email is to tell me about this blog post he wrote, to suggest that I use it as the subject matter of a blog post, and that I tweet out his link to my Twitter followers. In fact, he goes so far as to mention that his is a topic worthwhile of discussion by the entire legal blogosphere. Really?

Well, I’m certainly not biting.

And why not? Perhaps his article is interesting, even provocative. Perhaps I will have something to say in response, or thoughts to add.  But for me, he’s broken a cardinal rule, and asked for a favor without having any relationship equity at all. 

Relationship and social equity are things we’ve talked about here before – we’ve defined "social equity" as "how you build your credibility online to increase your perceived value by others." So, by extension, I would say that relationship equity is how you build your credibility in general to increase your perceived value.  Further, the more relationship equity you have, the stronger the bond is. 

Continue Reading Building Relationship Equity *Must* Come First