We’re back with our latest edition of Wondering Wednesdays, in which I give my thoughts on LinkedIn’s new publishing platform.
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Continue Reading Wondering Wednesdays: LinkedIn’s Publishing Platform – Yay or Nay?
Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.
In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.
In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.
Two for Tuesdays: Repurposing Your Content
We have a late, breaking Two for Tuesdays for you tonight, and even better, it’s a special guest post from my dear friend Nancy Myrland! I’ve arrived in Chicago for the final prep and overseeing of our Annual Meeting (which accounts for the delay in getting this published) and Nancy kindly agreed to offer you some words of wisdom for this Tuesday. Without further ado…
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TWO WAYS TO REPURPOSE YOUR CONTENT
First, thanks to my good friend, Lindsay, for allowing me to grace the virtual pages of her blog by bringing you this week’s installment of Two for Tuesdays.
Lindsay and I talk a lot about Content Marketing these days. It’s the marketing phrase du jour, or at least one of them. Whether you choose to adopt the industry vernacular, or not, it is important to have this overarching umbrella term, and its related components, in mind when discussing legal marketing.
In a moment, we are going to talk about two simple ways you can repurpose content you may have already created.
Let’s take a half of a step back, and define Content Marketing. To do so, we need to know what Content is. In a recent post of mine on LinkedIn called What Is The Difference Between Content and Content Marketing, I offered this simple definition:
Content is the words and messages you deliver, regardless of the delivery mechanism. Content Marketing is the use, or marketing, of those words in an effort to reach other people.”
Client Service: The Power of “I’m Sorry”
Last week, when we talked about thinking like a marketer, I shared the following statistic from Blue Kite Marketing:
People use hundreds of products and services every day. About 95 percent of those interactions go completely unnoticed. Another three percent of those experiences are ones that you are complaining about."
What that tells us is that people will share bad experiences and great experiences, but the "good" experiences just get forgotten. Creating excellent experiences for your clients are obviously the goal here, but just as important is avoiding the bad ones that will stick with people and motivate them to market on your behalf…in a negative way.
There are two little words that can diffuse an unfortunate situation, and they are just not used enough these days:
I’m sorry."
ILN Firm of the Month – Arnstein & Lehr LLP, Chicago!
We’ll be getting to know Arnstein & Lehr in person next week when they welcome us to Chicago for our Annual Meeting, but today, we highlight them as our firm of the month!
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Two for Tuesdays: Think Like a Marketer
Attorneys, do not panic. I haven’t lost my mind when I ask you to think like a marketer (I promise, bear with me).
How many of you (raise your hands) think of marketing as something that some group in your office does once in a while?
How many of you think of marketing as brochures and advertisements?
How many of you think marketers are just people who ask you for money and then put pretty logos together or make sure you have enough business cards?
Okay, put your hands down. I’ve got news for you – marketing is everything.
So says this excellent blog post from Blue Kite Marketing that I read this morning. The truth is, and we’ve talked about it here before, every interaction that you and your firm have with clients, potential clients, and influencers counts as marketing. Continue Reading Two for Tuesdays: Think Like a Marketer
General Counsel Corner: How to Learn About Your Clients
For our third installment of our General Counsel Corner, we’ve brought in an In-house Counsel at a leading independent fiduciary services business.
Our question to him was:
What is your preference for how a lawyer tries to learn more about you and your business?"
He told us, "Good question. I’d say it’s like any client relationship
Client Service: There are no Stupid Questions
This afternoon, I was thinking back to my very first "official" job, as kennel help at a pet store in northern New Jersey. It was hard work, and long hours, but playing with puppies was a pretty great benefit of working there. It also taught me a lot, and one lesson I remember being crystal clear – don’t be afraid to ask questions.
The story is that after working there for a little while, the store’s owners let me assist with other kinds of work at the store, including running the register. This was not too complicated, but a job that involved a lot of trust (we were dealing with pretty big sums of money, for one thing). Most of the charges were paid either by credit card or cash. But there was one afternoon when a woman wanted to pay for her puppy and his associated gear with a check.
Thanks to my fourth grade teacher who had done a unit where we all got "checkbooks" and had to learn to use them to make payments, my 16-year-old self was pretty comfortable with what a check looked like, and which fields needed to be filled in. But there was one extra thing I was required to get from this woman in order to process the check. Continue Reading Client Service: There are no Stupid Questions
Corporate Journalism is the Future According to Greentarget
Greentarget, ALM Legal Intelligence, and Zeughauser Group have released the results of their 2014 survey, newly titled "2014 State of Digital & Content Marketing Survey." The change in title is a great reflection of the change in conversation in the last year, a shift in focus to the discussion around content marketing, and how social tools are used to that end.
As we in legal know, lawyers have been doing content marketing for as long as we can remember, but we finally have a name for it!
This year’s survey also has another new feature – a survey of law firm CMOs and marketers. You may remember that we discussed some of the results already, with a focus on LinkedIn, following the LMA conference, but today, let’s take a look at the most important conversation piece to come out of the survey (which you can review in full here). Next week, we’ll take a look at some of the results in more detail. Continue Reading Corporate Journalism is the Future According to Greentarget
Two for Tuesdays: Facebook
For today’s Two for Tuesdays, I want to spend some time talking about Facebook. I can hear many of you rolling your eyes, either because we’re talking social media, or because we’re talking Facebook, or both.
But, as I say regularly, social media is nothing more than a set of tools for building relationships – just as client lunches, cocktail receptions, and conferences are. If you use these tools to connect with people, and share yourself in the same way as you would in person (and, of course, combine the use of these tools with meeting in person), they can be extraordinarily valuable.
So why Facebook? There’s a couple of reasons – the first is that likely most of you reading this are already on LinkedIn, which I consider to be the most professional of the social media tools. I think that will always remain the case (unless another, unique platform comes along), and I find LinkedIn to be incredibly valuable. Continue Reading Two for Tuesdays: Facebook
Generational Marketing: Strategies & Tactics from Heather Morse & Jonathan Fitzgarrald
Today, I’m bringing you my final recap from LMA14 – and while it’s last, it’s certainly NOT least! We’ll be looking at one of my favorite sessions from the conference, "Generational Marketing: Strategies and Tactics for Engaging Different Generations." Heather Morse (@heather_morse) of Barger & Wolen and Jonathan Fitzgarrald (@jrfitzgarrald) of Greenberg Glusker started talking several months ago about how there were four generations currently in the workplace, but no one was really looking at how that affects our external business development activities and efforts or our internal challenges.
So they did.
And in this well-researched, thoughtful and thought-provoking presentation, they got many of us thinking and talking about it as well.
For me, it brought a number of "a HA!" moments, as I recognized some of the very issues among some of the attorneys I work with that Heather and Jonathan were referring to. Their presentation gave me not only a lot to think about, but a lot of tools to use moving forward. Continue Reading Generational Marketing: Strategies & Tactics from Heather Morse & Jonathan Fitzgarrald