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Lindsay Griffiths

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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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Yesterday, we discussed the first part of the excellent webinar with David Ackert & Jonathan Fitzgarrald on LinkedIn 2.0. When chatting last night with my fellow SIG leaders, Nancy asked me why it was I considered this to be the best session we’d had. She wondered if it was because they got into the "how" of using LinkedIn as opposed to the "why." 

My answer to her was that it was the 2.0 nature of it – it’s safe to assume that those participating in a social media group like ours would be those most likely to have already bought into the idea of social media, and are more focused on how to sell it to their attorneys and its practical use. Even more than that, pretty much everyone has a LinkedIn profile these days – but the idea of setting objectives and fine tuning your strategy to meet those objectives is something that’s really useful to both attorneys, and the marketing professionals trying to get them to use LinkedIn for business development.  

It also doesn’t hurt that Jonathan and David are not only excellent presenters, but also extremely knowledgeable – both when it comes to using LinkedIn and working with attorneys. 

So, if you’re a part of the LMA and have the opportunity to see the recording of the session once it’s circulated, make sure that you do so! Now let’s get into Part II…

Continue Reading LinkedIn 2.0: Efficient Strategies for Busy Lawyers – A Webinar Recap (Part II)

Apparently, this is the week for excellent webinars, because I had the privilege of attending another amazing one this afternoon. The LMA’s Social Media Shared Interest Group offered LinkedIn 2.0: Efficient Strategies for Busy Lawyers, featuring presenters David Ackert (@DavidAckert) of The Ackert Advisory and Jonathan Fitzgarrald (@JRFitzgarrald) of Greenberg Glusker, moderated by our own Nancy Myrland (@nancymyrland) of Myrland Marketing & Social Media. 

Before I get into the meat of the session (and boy, was it meaty!), I want to make sure to note that if you’d like to join the Legal Marketing Association, you can take a look at the options and categories for membership over here. 

And if you’re already a member of the LMA, and want to join the Social Media SIG (we’re cool, I promise!), you can join through the LMA website here. LMA members can also join our Facebook and LinkedIn groups (whether or not you officially belong to the SIG). Continue Reading LinkedIn 2.0: Efficient Strategies for Busy Lawyers – A Webinar Recap (Part I)

When I heard that Kevin McKeown (@kevinmckeown) of LexBlog and Marketing Brain Fodder’s Eric Fletcher (@ericfletcher) would be giving a webinar together, I knew I couldn’t miss it. So despite battling a low-grade migraine today, I tuned in, and definitely wasn’t disappointed. 

Their presentation focused on the top reasons to blog, and if you want to see the tweet stream that came out of the session, take a look at #LexBlogTop5. 

Not only did their presentation break down five reasons to blog, but it was broken into five sections: 

  • "Old school" networking
  • Networking is the "new normal"
  • Top 5 reasons lawyers should blog
  • Your call to action
  • Questions

Continue Reading Top Five Reasons to Blog – A Webinar Recap

Something you may not know about me is that I’m a big fan of the Ellen DeGeneres Show. Every day, Ellen reminds us to laugh, to dance, to do something for others, and most importantly, to "be kind to one another." 

In the course of business, we can sometimes forget that it’s possible to be successful AND nice.  I’m not suggesting being a pushover or not being a fierce advocate for your clients (as the famous line goes, "Don’t mistake my kindness for weakness"), but I am suggesting that it’s possible to be excellent at your job without tearing someone else down. That extends to marketing as well. 

It’s long been a pet peeve of mine when one brand uses their advertising to tear down another brand.  It’s more than just an adverse reaction to the "bullying;" it’s the sense that the company must not really be any good if they have to resort to such immature tactics. If a company or firm is excellent, does excellent work and provides an excellent product, then that all stands for itself without having to show how they’re "better." 

Continue Reading Two for Tuesdays: Be Kind to One Another

I’m very excited to be kicking off our newest feature today on Zen – the General Counsel Corner! 

Throughout my career, I’ve seen a number of in-house counsel presentations and articles, many of which continue to have the same themes with respect to the inside/outside counsel relationship. It seems that many law firms may still not understand what their clients and potential clients really need and want. To continue to draw attention to those things that matter most to GCs, I’ll be featuring in-house counsel here on the blog in our "General Counsel Corner." Periodically, I’ll be sharing with you a short interview that I’ve done with a GC, in which he or she will answer one key question. 

Continue Reading General Counsel Corner: Factors in Hiring Outside Counsel

"Authenticity" has become a dirty word in the last few years.

It’s right up there with some of the other most hated buzzwords and phrases – "at the end of the day," "thinking outside of the box," "synergy," "value add," "circle back," "bandwidth." 

Are you cringing yet? 

But even though the word "authenticity" might make your skin crawl, it’s actually a pretty important concept – it’s a buzzword for a reason. 

Today, I sat in on a webinar with Nancy Myrland (@nancymyrland) and Patrick Baynes (@patrickbaynes), on "How Law Firms Can Leverage Attorney Use of Twitter." As they were going through their tips, Patrick noted that the idea of being authentic is key to all networking, not just social media networking. And he’s absolutely right.Continue Reading “Authenticity” Might be a Dirty Word, but it’s Essential to Good Networking

Last week, Kevin O’Keefe (@kevinokeefe) caught my eye with his post "Social media for business development by lawyers is a big lie?" It was written in response to Conrad Saam’s (@conradsaam) post "Every Social Media Consultant is Lying to You." 

Regular readers here will know that I’m a big fan of social media, for lawyers and other business professionals. So I know you’ll expect me to refute the points in Saam’s post and support those in Kevin’s (and I will…maybe). 

But I want to start with this statement – I do not think social media is the be all, end all of business development or marketing tools. 

I never have. 

I even tell my attorneys: the likelihood that you’re going to start using a social media platform (like Twitter) and immediately get a client – or ever get a client – is incredibly small. Continue Reading Social Media Works for Lawyers…But It’s Just a Tool