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Lindsay Griffiths

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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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Regular readers of my blog may be shocked when they read the title of this post – am I really suggesting that you should make relationship-building all about you? 

Yes and no. 

For the purposes of this post, let’s separate out the "you" and "them" of relationship-building. When you’re building relationships, the content has to be all about the other person: 

  • You let the other person do most of the talking, and you do most of the listening. 
  • You ask pointed questions about what is of interest to them. 
  • The content you share online and off is directed at what is most useful to your audience. 
  • You’re sharing some of your own content, but mostly others’, because that’s what’s most useful to those you want to connect with. 
  • You’re constantly revising your efforts to make sure they continue to be in line with what your audience/targets needs and wants. 

Continue Reading Relationship-Building: It’s All About You

We all know that images are incredibly important in this day and age. When you’re constantly bombarded with information all day long, a bold image can stop you in your tracks and help you to focus on the associated content. 

In fact, this infographic from mdgadvertising has some great information about how important images are in social media, including this tidbit: 

Articles containing relevant images have 94 percent more total views than articles without images, on average."

We’ve talked time and time again here about how important it is to include relevant images in your blog posts, and many, many people do that regularly. 

Because of that, there is rampant copyright infringement happening all over the internet, either with people who don’t understand copyright law, or those who just don’t have the funds to purchase the rights to an image and are just hoping not to get caught.  As a photographer, I’m seeing my own photos pop up more and more for both commercial and noncommercial use, without my permission.

So in a significant move yesterday, Getty announced that they’d be opening up a portion of their images free of charge, through their new embedding feature. Many bloggers and social media connections started jumping for joy…but wait, is it all good news? Continue Reading Getty’s New Embedding Feature – Don’t Get Excited Yet

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose one of our newest ILN members, Kriton Metaxopoulos of our member firm, A. & K. Metaxopoulos and Partners Law Firm in Greece! Many of our attorneys will be meeting Kriton for the first time in Chicago in May, so this is a good opportunity to learn a little more about him first!

In one sentence, how would you describe your practice?
We are a traditional full service, but at the same time niche, Greek law firm with an international reputation and presence.

Who would be your typical client?
It is not an easy task, especially during this deep global financial crisis where legal services have been severely affected, to name a typical client. Our firm has maintained its ties with its “traditional” Greek clients, but has also built new relationships with international clients such as Adidas, Abela Group of Companies, Warner, Fromageries Bel, Thomson Reuters, Conde Nast and also distinguished law firms such as Baker McKenzie LLP, CMS, Lewis Silkin, Taylor Wessing and others.Continue Reading ILN-terviews: Kriton Metaxopoulos, A. & K. Metaxopoulos and Partners Law Firm

Last week, I had the pleasure of attending LexBlog’s webinar "Daily Habits of Highly Effective Bloggers" with Kevin O’Keefe (@kevinokeefe). Kevin kicked off the session by saying that there is no perfect way to blog, but that over the past ten years, he’d develop some habits that work for him. 

The session covered: 

  • Essence of blogging
  • Listening tools
  • Posting
  • Complementary Social Media
  • Habits of LexBloggers

Continue Reading Daily Habits of Highly Effective Bloggers – A Webinar Recap

Like many people, I shop regularly at Target. It’s one of my favorite stores. So when I first heard news of the data breach they’d experienced, my heart sank. I am a Target Red cardholder, and had used my card to shop there three times during the time period identified. 

And then I learned about the full scope of the attack – that it affected shoppers who used ANY credit card at Target during that time, and involved more than just information about their card numbers. I saw many people panic, and agreed that if I had used my debit or another card there, I would have been canceling it immediately. 

From the breaking of the news story right up through the letter I received as a cardholder this week, Target has done a number of things – some good and some questionable – that affect their reputation. While law firms have different concerns and vulnerabilities than a consumer store like Target, mistakes, oversights, and crises can and do occur and we can learn from Target’s handling of the data breach. Continue Reading What the Target Data Breach Aftermath Teaches Us About Crisis Communications

In the legal industry, we’re in the business of relationships. It’s the nature of being service providers. So this week’s tips are brought to you in the spirit of encouraging additional connections and reaffirming the relationships that you have with those connections, whether they be clients or potential clients, referral sources, or other influencers and…

This morning, I have a treat for you all! I’m bringing in a guest poster (which I’ll be doing from time to time, to switch things up), and today’s is my very good friend, Nancy Myrland. Nancy is the President of Myrland Marketing & Social Media, where she is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.

Today, Nancy brings us an excellent post about LinkedIn – with all the changes in the last year, it can be tough to keep up, and Nancy helps us focus and understand what’s important about LinkedIn’s newest change, opening up their publishing platform. 

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There are 2 conditions I’ll bet hold true for just about every person reading this blog post.

  1.  You’re busy.
  2. There are clients out there who need your services.

Your job as lawyers, and our job as the marketers who advise you, is to deal with the reality of number 1 and help you to find number 2, right? Continue Reading Lawyers: LinkedIn’s Publishing Platform Just Hit Home For You