This month, we’re highlighting our Floridian firm, Shutts & Bowen LLP, as our firm of the month! Congratulations to Tim, Raul, and their colleagues!
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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.
In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.
In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.
Content Marketing is King
I’ve had an idea for a post noodling around in my brain for a few weeks, but I’ve been having trouble getting it to crystallize. Until yesterday, when I read Sayre Happich’s "Seven Content Marketing Tips for Lawyers."
Sayre says:
All lawyers can benefit from content marketing. By creating targeted content — blog posts, articles, tweets — and pushing it out through the right channels, you can position yourself as a thought leader in a specific area of law. And, whether you are a solo practitioner or part of a megafirm, that can lead to more clients."
She is absolutely right. I’ve seen time and time again that the firms that are successful today are the ones who are sharing substantive content on a regular basis (there are other contributing reasons of course, but the same mindset that leads them to create substantive content and share it, is the mindset that helps them find success).
What I’m going to say next might be a bit controversial, but I’ll say it anyway – clients do not care about press releases announcing that an attorney was quoted in an article. They’re not going to do the work of first clicking through to the firm’s press release to see that someone was quoted, and then clicking again to get to the actual article – they’re too busy. That’s not substantive content. Even if something leads to substantive content, if you make it hard for your audience to find it, they will not take the time to do so. Continue Reading Content Marketing is King
A Quarterly Refresh of your Marketing/Biz Dev Plan
To many people, fall may just be the prelude to winter – the days get shorter, it’s darker earlier, and the leaves are falling. But I’ve always thought of fall as a fresh start. It may be years since I’ve been in school, but something about the chill in the air makes me feel renewed and revitalized.
With that in mind, I was recently chatting with my friend, Jaimie Field, about this very thing and how close we are to the end of the year. This starts to be the time when firms and attorneys look at their marketing and business development plans, to see how they’ve done in terms of meeting their goals for the year and what they want to accomplish in the following year.
As we were talking, I had an idea – why not think of each quarter of the year as a fresh start? I’m not suggesting that we all write a new plan for each quarter (no one has time for that!). But take a few minutes today to set up a calendar reminder for yourself to look at your plan on the first business day in each quarter.
Then, when that reminder comes up, take out your plan and review it:
- Which goals have you accomplished?
- Which goals have you made progress on?
- What is still left to achieve?
I do this periodically (approximately quarterly), and each time I do it, I then set up additional reminders for myself for each of the outstanding goals – I’ll break them down into manageable increments and task myself with one or two things over the next three months on days that look to have a bit more space on the schedule.
I can always reschedule those things if need be, but by doing that, I’m making a commitment to myself and my goals for the year. It helps me to keep track of what I’m doing on a regular basis, as well as to revisit my goals throughout the year so I know what’s working, what’s not working, and what I can improve on for the following year.
So why not treat fall (and every new quarter) like a fresh start – track down your marketing and business development plans and do a quick review and scheduling.
And a very Happy Halloween to all those who celebrate! Continue Reading A Quarterly Refresh of your Marketing/Biz Dev Plan
Is Anybody Going to Click on That? Getting Clients to Read Law Firm Content, A Webinar Recap
Yesterday, I had the pleasure of sitting in on another of the LMA’s Social Media Shared Interest Group’s webinars, this time with Adrian Lurssen of JD Supra. Adrian talked about some best practices for getting clients to read a law firm’s online content, using a case study to walk us through.
As I’ve noted before, I won’t give away everything from the webinar, since it’s an LMA membership benefit, but there was some great advice that Adrian shared with us.
His case study focused on the discussions surrounding the America Invents Act, for which JD Supra saw 82 firms producing content. Of these firms, only one stood out, Pepper Hamilton. Adrian delved into the "why" of the popularity of their post, as well as defining the goals we should be pursuing as we produce content. Continue Reading Is Anybody Going to Click on That? Getting Clients to Read Law Firm Content, A Webinar Recap
ILN Firm of the Month – Økland & Co DA, Norway
This month, we’re highlighting our Norwegian firm, Økland & Co DA, as our firm of the month! Congratulations to Tom, Vegard, Tor Erlend, and their colleagues!
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ILN-terviews: Attilio Ferrari, Ferrari Pedeferri Boni Studio Legale Associato
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Attilio Ferrari of our member firm, Ferrari Pedeferri Boni Studio Legale Associato in Milan, Italy!
In one sentence, how would you
ILN-terviews: Bill Ruskin, Epstein Becker & Green
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Bill Ruskin of our member firm, Epstein Becker & Green in New York!
In one sentence, how would you describe your
ILN Firm of the Month – WOLPERT RECHTSANWAELTE
With our 2013 European Regional Meeting kicking off this Thursday in Mainz, I thought there was no better time to highlight one of our German firms, WOLPERT RECHTSANWAELTE!
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ILN-terviews: Jeanne Feltgen, Lutgen & Associes
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Jeanne Feltgen of our member firm, Lutgen & Associes in Luxembourg!
In one sentence, how would you describe your practice?
I
It’s All About the Content
I’m a big believer that every marketing tactic is not for everyone – we all have our strengths. Some people will be excellent public speakers, who enjoy sharing their expertise with large audiences. Others will be happy to put pen to paper (or fingers to keyboard, as it were) and write blog posts and articles. Still others will shine when you put them in a room full of strangers to network.
As many people as there are, there will be marketing tactics and ways of implementing them.
But I will say that if your firm is not creating and delivering content that can be shared in some way, you are missing out.
When I was growing up, content was created for you – if you wanted the news, you’d buy a newspaper or magazine and read a series of articles that were written by others and put together by others. The television news was the same. You had very little say over what was produced, other than using your purchasing or viewing power to reflect your likes and dislikes. Continue Reading It’s All About the Content