Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.
In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.
In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.
Four years ago today, I wrote my first post here at Zen & The Art of Legal Networking.
Before I launched Zen, I really didn’t think I’d have much to say – I’m sure those of you who read this blog regularly are chuckling, since you know I’m definitely one of the more wordy legal
How many of you are producing content? Raise your hands.
(Extra points if you actually raised your hand while reading this).
That’s great – these days, I’m seeing so much valuable content out there, so many smart and talented people sharing what they know. But as the saying goes, if a tree falls in the woods and there’s no one there to hear it, does it make a sound?
Similarly, if you write an article or blog post, but you forget to share it through your social networks, is anyone reading it? Continue Reading Social Sharing: Are You Missing Out?
Arguably worse than those commercials that are bad and ugly are those that are forgettable. If a commercial airs during the Superbowl and no one remembers it, does it make a sound? (A la, if a tree falls in the forest…)
There were definitely a few forgettable commercials during the Superbowl this year – so forgettable that I either don’t remember seeing them at all, or have only a vague recollection of them after seeing them included on the list of aired spots. Let’s look at a few, and in particular, how they could have been more memorable, and why law firms don’t want to fall into the same quagmire of forgettableness.
Continue Reading Superbowl Commercials – The Forgettable 2013
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Tom Carsten Troberg of our member firm, Okland & Co in Norway!
In one sentence, how would you describe your practice?
Now that we’ve looked at what lessons the good commercials had to offer us from the Superbowl, it’s time to look at the bad and the ugly – almost as much fun to review!
It took me a while to choose which commercials to include in this post because there were FAR too many on my list of bad and ugly. I’ve managed to narrow it down to ten, so let’s do a countdown!
#10 Volkswagen’s Get Happy
I didn’t like this commercial, but it’s not for the reason you’re thinking…
https://youtube.com/watch?v=9H0xPWAtaa8
Continue Reading Superbowl Commercials – The Bad & the Ugly – 2013
Yesterday’s post sparked some great conversations on social media with regard to what everyone thought about various commercials – in particular one that I’ve included in today’s "pretty good" category. It’s been great to hear legal marketers weigh in on these, so let’s keep the conversation going!
I’ve got five commercials on today’s "pretty good" list, and I’ll both go into why I like them, and why they don’t make it to the "really good" list.Continue Reading Superbowl Commercials – The Pretty Good 2013
When you’re not particularly enamored of either team in the Superbowl, and hockey is more your sport anyway, what’s a gal to do when football’s biggest game of the year is on? DVR it so I could watch just the commercials, of course! (And the Sandy Hook Chorus sing "America the Beautiful" – that was not to be missed).
Though after zipping through the game to catch this year’s ads, I was kind of wishing I’d skipped the whole thing all together – these are some of the most expensive ads to be purchased throughout the year, and for me, there were almost no standouts. Where have all the good marketers gone?
But, since I need to choose *some* good commercials to discuss, here are my top picks for this year – I’ll cover the "really good" today and the "pretty good," the bad and the ugly later in the week. Continue Reading Superbowl Commercials – The Really Good 2013
The Legal Marketing Association‘s Social Media Special Interest Group is at it again – this afternoon, they brought members an excellent webinar focused on combating internal politics – how to sell social media to your lawyers.
Featured on the panel were moderator and LMA SIG leader, Gail Lamarche, of Henderson Franklin, an employment law attorney and social media maven from her firm, Suzanne Boy, and legal marketing expert, Jill Rako with Ohio-based Bricker & Eckler.
Since these webinars are an LMA member benefit, I’m not going to delve as deeply into the recap as I traditionally would, but I do want to hit the highlights! Continue Reading Combating the Internal Politics – How to Sell Social Media to Your Lawyers
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Andreas Kaeser of our member firm, wehinger kaelin ferrari ag in Switzerland!
In one sentence, how would you describe your practice?
There’s been a lot of chatter over the last few years about the "new normal" for law firms, and what that might mean. Yesterday, I was reading an interesting article at Above the Law, which addressed the idea that the new normal is a lot like the "old normal" (making the boom time an aberrance and not the other way around).
While that part was enlightening (and I recommend reading the article in full), what I found most useful were the lessons that the author felt we’d learned over the past four years and advice for BigLaw firms in dealing with the new normal. We all recognize that BigLaw and mid-sized firms are different, but in this case, the advice are very much the same for both. We’ve been hearing it again and again, so it’s definitely time to start making some changes (if you haven’t already), to remain competitive.
Continue Reading Mid-sized firms and How to Adjust to the “New Normal”