Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.
In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.
In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.
It’s that time of year again – time for legal marketers from all over the world to gather together to network, get inspired, and learn from each other. That’s right, it’s the Legal Marketing Association’s Annual Conference!
In between networking and meetings, I’ll be attending a number of conference sessions and sharing my reviews
Recently, we’ve been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media. Today, we look at question four, which asks "How do you and your firm connect with your firm’s top clients and top prospects via social media?"
Do Kim Dung: Leadco, as a firm, does not have connection to our firm’s top clients and top prospects via social media. Certain partners and associates within the firm do use Facebook and LinkedIn in their professional capacities to connect and communicate with clients and colleagues.
Simone Fell: As with Leadco, lawyers connect with clients and prospects individually through LinkedIn and their personal Twitter accounts. We have not done much to advertise our social media presence. This will likely only change once we have a policy in place and have determined a better way to generate timely and interesting information that top clients (who already get our newsletters) will want to read.
Continue Reading ILN Marketing Roundtable: Connecting with Clients and Prospects
Earlier this week, I had the pleasure of co-presenting a webinar with Kevin O’Keefe on Blogging Basics. During the call, I mentioned a couple of blogs that I recommend, and I thought I’d share my full list here, as well as my notes about each!
The last two weeks, we’ve been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media. Today, we look at question three, which asks "Do you have a social media policy in place? If so, how are you handling training on both policies and proactive use of social media and tracking of results?"
Do Kim Dung: Leadco does not yet have a social media policy.
Simone Fell: Not yet, but it’s in development. We already have policies regarding employees’ use of technology and some of the issues would be covered under that. We used to track social media as a firm but we now have a number of lawyers with individual accounts who tweet/blog about a combination of personal and work-related issues, which why it’s even more critical that there be a formal policy in place. We have done some training on how to use social networking tools, which highlighted best practices (eg be conscious of who’s in your audience and don’t broadcast every thought you have without considering the impact) and have offered pointers at our business law and litigation department meetings. We expect lawyers to take a common-sense approach to their online business development activities and consider the same Law Society guidelines that govern other mediums. Continue Reading ILN Marketing Roundtable: Social Media Policies
There are still people out there who think social media is not for professionals.
C’mon, admit it.
All right, so the likelihood is that those people aren’t reading this blog, because, after all, it’s part of that "social media stuff." But how many of you who have dipped your toe in the water (i.e. joined Facebook, staked your claim on your Twitter name, filled out your LinkedIn profile) are using social media? And how many of you are blogging…regularly?
I’m sure more than one of you mentally raised your hand as you read that.
And I’m sure some of you who did are still wondering why the heck you would want to use social media anyway. So let’s talk about that for a little while. Continue Reading Let’s Be Social – A Look at the 2012 In-House Counsel New Media Engagement Survey
So yesterday, we had the chance to take a look at some of the higlights from the Superbowl commercials of 2012. Now, it’s time to see which spots failed, why, and what lessons law firms can take from them.
We’ll start with my pick for the worst commercial of the night…Go Daddy’s Body Painting Commercial (which is pretty much tied with their Cloud commercial for worst in my book).
https://youtube.com/watch?v=NG2qU7x4DjoContinue Reading Superbowl Commercials – The Bad & The Ugly 2012
While I know that most people watch the Superbowl for the sports (myself included, I do like the game!), the biggest football game of the year is also the Superbowl for marketers – because of the commercials.
I’ve heard mixed reviews of last night’s spots from people via my social networks, but I have to say that unlike recent years, I was very pleased with this year’s ads. As I did last year, I’ll give you my thoughts on the good, the bad and the ugly, starting with the good…
Overall, I’d say that humor won out this year. To me, the commercials that did "funny" right were the real winners…and also the most memorable. However, one funny, expensive ad spot doesn’t change a lot, but it’s fun to see where they went right and the lessons that law firms can take from them.
Continue Reading Are you ready for some FOOTBALL….Commercials? (The Good)
Last week, we looked at the question of firms’ biggest social media successes, but this week, it’s time to look at the other side of the coin – challenges.
The question we posed was "What has been your greatest social media challenge thus far, and how did your firm tackle it?"
Do Kim Dung: The greatest challenge for Leadco is to get agreement within the firm as to what should be posted online.
Simone Fell: Agreement within the firm with regard to what should be posted online and who should be responsible for drafting and managing content. Truly meaningful content is usually generated at the individual and practice/industry level, where ‘experts’ in those areas update topic-specific postings and seek out useful information for their target audience. This is much trickier to do at the firm level as the audience is so broad and our marketing team does not have the time to seek out keywords associated with the firm’s brand and reach out to everyone talking about those topics with a personally crafted tweet, track the activities of our clients in the media and post items of interest to them (which would definitely require vetting by a group of lawyers), nor do they have the expertise to generate legal commentary. As a result, our general firm accounts repost articles and news items that can already be found on our website.
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Dimpy Mohanty of our member firm LexCounsel Law Offices in New Delhi, India.
In one sentence, how would you describe your
This afternoon, we released the publication of our ILN Marketing Specialty Group’s Social Media Roundtable. If you’d like to read the roundtable in full, you can find it here. However, I thought it might be interesting to examine each of the questions and their responses through Zen, and invite our readers to contribute their own thoughts to the discussion!
The first question we posed was "What has been your greatest social media success?"
Continue Reading ILN Marketing Roundtable: What has been your greatest social media success?