Tag Archives: Annual

Legal Marketers – Let’s Raise the Bar

This morning, I had the pleasure of speaking with my fellow co-leaders in the Legal Marketing Association’s Social Media Special Interest Group (LMA Social Media SIG for short). Our main purpose was to debrief on our group’s activities at the conference, to see what worked well and what didn’t, but by virtue of the conversation, … Continue Reading

LMA Annual Conference – A Quick Debrief

It’s been a week since I returned home from the LMA’s Annual Conference, and I’m still digesting everything that went on there – it was a non-stop whirlwind of networking, meetups with social media friends and ILN marketers, face-time with new attendees, and conference sessions (as well as a LOT of food). LMA served its … Continue Reading

Taking it Offline

Social media is the perfect medium for someone like me – someone who’s an introvert, a bit on the shy side, and prefers to have the safety of being behind a computer screen rather than face-to-face.  But if you’re using social media to be…well, social…and you’d like it to lead to business development opportunities, you’ve … Continue Reading

Mentoring Associates in Business Development

There were so many good tidbits that came out of our LMA New Jersey meeting last week! Amy Adams shared her comments on the session she attended about mentoring associates in business development. Amy’s comments were particularly helpful, because she’s speaking from the perspective of an in-house marketer, so she’s implementing the advice from the … Continue Reading

Should We Be Using Video?

One of the other sessions that we covered during our LMA recap was about using video. There aren’t many law firms doing it right now (or doing it well, for that matter), and is it really just another fad? Tim Corcoran says no – video is on the rise, not just on your PCs, but … Continue Reading

SMORS – They’re Not Just for Campfires Anymore

I’ve been so excited that the LMA has formed a NJ city group of the NY chapter, and it’s been wonderful to connect in person with other legal marketing colleagues outside of the Annual Conference. Last night, we met up again to re-cap the LMA conference for those in the group that hadn’t been able … Continue Reading

The Client is in Charge – Are You Listening?

We’re getting underway this evening with the ILN’s 24th Annual Meeting in Washington, DC. Tomorrow, as I do at all of our meetings, I will be presenting to our attorneys and I thought what better topic to discuss than that of client satisfaction?  My presentation is based on the client panel from LMA’s Annual Conference … Continue Reading

The Evolution of the Law Firm Brand – an LMA 2012 Re-Cap

My final session of the first day of the conference was “The Evolution of the Law Firm Brand: How to Promote the Individual Attorneys within the Parameters of the Firm’s Brand.” Panelists included Aden Dauchess, the Director of Digital Media with Womble Carlyle, Robert Algeri, Partner of Great Jakes Marketing, Joe Calve, the CMO for … Continue Reading

LMA2012 – Finding our Inspiration, Part II

Yesterday, we talked about the first half of Jim Kane’s keynote presentation at the 2012 Legal Marketing Association’s Annual Conference. Now, let’s jump into the second part! The Stages of Love After discussing the various levels of relationships, Jim moved on to talk about the stages of love – the first stage is attraction, which … Continue Reading

LMA2012 – Finding our Inspiration, Part I

Every year, one of the primary reasons that marketers give for attending the LMA’s Annual Conference is the sense of inspiration that they come back to the office with after the conference is over. Meeting with like-minded people, dealing with the same pressures that we all have, and finding creative solutions to meet the challenges … Continue Reading

Change or Die? A General Counsel Panel – Part II

In my last post, we talked about the first part of the client panel session from the Legal Marketing Association’s Annual Meeting, with panelists Jeff Carr of FMC Technologies, Janet Dhillon of J.C. Penney and Ron Barger of the Archon Group. The second part of the session was equally as valuable as the first. One … Continue Reading

Change or Die? A General Counsel Panel – Part I

A few days ago, I offered my initial recap of the general counsel panel that we were treated to at this year’s Legal Marketing Association Annual Conference, focusing on some key quotes from the session. Now, let’s get into the meat of the panel, where even more value is to be found. The one overriding … Continue Reading

LMA Attendees – the Twitter Edition!

It’s that time of year again – the LMA Annual Conference is coming up in March! It’s a great opportunity to make new friends and renew relationships, so I thought I’d keep a list of those attending as I’m advised, as well as their Twitter names (so anyone interested in the conference who can’t attend … Continue Reading

Corporate Breakout Session – Anti-Corruption Laws – the FCPA

Yesterday, I shared with you this post re-capping Alishan Naqvee’s introduction to the topic of anti-corruption at our 2011 Annual Meeting.  To follow up on that, we’ll review Stuart Gerson’s (Epstein Becker & Green) comments during the session regarding the Foreign Corrupt Practices Act (FCPA) and its implications for those in the room.   Stuart provided … Continue Reading

Corporate Breakout Session – A Re-Cap

During our  2011 Annual Meeting in Lisbon, we had specialty group breakout sessions – and lucky for you, our corporate session was recorded! The group had a roundtable discussion dedicated to the topic of "Anti-Corruption Laws and Navigating Client Businesses in Foreign Territories," which was moderated by Alishan Naqvee of LexCounsel Lawyers in India. Alishan … Continue Reading

Disney’s Approach to Business Excellence – An LMA Recap

As you know if you’ve been following my Twitter stream, or checking Zen in the last couple of months, last week, I attended the Legal Marketing Association’s Annual Conference in Orlando. Tuesday morning, the conference business sessions officially kicked off with our keynote from Jeff Williford from the Disney Institute, who talked about Disney’s Approach … Continue Reading
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