Tag Archives: Conference

Legal Marketers – Let’s Raise the Bar

This morning, I had the pleasure of speaking with my fellow co-leaders in the Legal Marketing Association’s Social Media Special Interest Group (LMA Social Media SIG for short). Our main purpose was to debrief on our group’s activities at the conference, to see what worked well and what didn’t, but by virtue of the conversation, … Continue Reading

LMA Annual Conference – A Quick Debrief

It’s been a week since I returned home from the LMA’s Annual Conference, and I’m still digesting everything that went on there – it was a non-stop whirlwind of networking, meetups with social media friends and ILN marketers, face-time with new attendees, and conference sessions (as well as a LOT of food). LMA served its … Continue Reading

The Evolution of the Law Firm Brand – an LMA 2012 Re-Cap

My final session of the first day of the conference was “The Evolution of the Law Firm Brand: How to Promote the Individual Attorneys within the Parameters of the Firm’s Brand.” Panelists included Aden Dauchess, the Director of Digital Media with Womble Carlyle, Robert Algeri, Partner of Great Jakes Marketing, Joe Calve, the CMO for … Continue Reading

LMA2012 – Finding our Inspiration, Part II

Yesterday, we talked about the first half of Jim Kane’s keynote presentation at the 2012 Legal Marketing Association’s Annual Conference. Now, let’s jump into the second part! The Stages of Love After discussing the various levels of relationships, Jim moved on to talk about the stages of love – the first stage is attraction, which … Continue Reading

LMA2012 – Finding our Inspiration, Part I

Every year, one of the primary reasons that marketers give for attending the LMA’s Annual Conference is the sense of inspiration that they come back to the office with after the conference is over. Meeting with like-minded people, dealing with the same pressures that we all have, and finding creative solutions to meet the challenges … Continue Reading

Change or Die? A General Counsel Panel – Part II

In my last post, we talked about the first part of the client panel session from the Legal Marketing Association’s Annual Meeting, with panelists Jeff Carr of FMC Technologies, Janet Dhillon of J.C. Penney and Ron Barger of the Archon Group. The second part of the session was equally as valuable as the first. One … Continue Reading

Change or Die? A General Counsel Panel – Part I

A few days ago, I offered my initial recap of the general counsel panel that we were treated to at this year’s Legal Marketing Association Annual Conference, focusing on some key quotes from the session. Now, let’s get into the meat of the panel, where even more value is to be found. The one overriding … Continue Reading

LMA Attendees – the Twitter Edition!

It’s that time of year again – the LMA Annual Conference is coming up in March! It’s a great opportunity to make new friends and renew relationships, so I thought I’d keep a list of those attending as I’m advised, as well as their Twitter names (so anyone interested in the conference who can’t attend … Continue Reading

Ask Friday! Conference Attendance Edition

With our Annual Meeting coming up in just a few short weeks, I wanted to dedicate this week’s "Ask Friday" to the question of "how can I make the most out of attending a conference?"  You might think that just showing up and attending the events is enough, but with a little bit of strategy, … Continue Reading

Disney’s Approach to Business Excellence – An LMA Recap

As you know if you’ve been following my Twitter stream, or checking Zen in the last couple of months, last week, I attended the Legal Marketing Association’s Annual Conference in Orlando. Tuesday morning, the conference business sessions officially kicked off with our keynote from Jeff Williford from the Disney Institute, who talked about Disney’s Approach … Continue Reading

Back from a Conference. Now what?

Last week, the ILN hosted our 2010 Regional Meeting of the Americas in Houston, Texas.  I’ll be putting up some posts this week re-capping some of the sessions, but I thought I’d start today with my recommendations for what to do when you get home from a conference. At our meetings, although the business sessions … Continue Reading
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