Today, I’m bringing you a post from an ILN marketer, Amanda Schneider. Amanda is with ILN member firm Epstein Becker Green, where she is the Chief Marketing Officer. Amanda provides tips on how firms can leverage the multigenerational attorney workforce through involvement in business development initiatives.
It is critical for firms to understand that attorney engagement in business and client development must begin in the early stages of an attorney’s career to ensure that he or she is prepared for the prospect of partnership. However, in order to do this, the firm’s culture must be accepting of providing true business development opportunities to non-partner attorneys.
Continue Reading How to Leverage Multigenerational Talent to Achieve Business Development Success