Legal Marketing Association Annual Conference

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My final session of the first day of the conference was “The Evolution of the Law Firm Brand: How to Promote the Individual Attorneys within the Parameters of the Firm’s Brand.” Panelists included Aden Dauchess, the Director of Digital Media with Womble Carlyle, Robert Algeri, Partner of Great Jakes Marketing, Joe Calve, the CMO for Morrison & Foerster, and Peter Winzig, the Director of Marketing and Corporate Development for Weltman, Weinberg & Reis. The panel was moderated by Adrian Dayton, CEO of Adrian Dayton & Associates.

The room was quickly filled with interested attendees, and soon it was not only standing room only, but full enough to turn people away. Continue Reading The Evolution of the Law Firm Brand – an LMA 2012 Re-Cap

The final session that I attended during the LMA Conference this year was “Creating a Culture of Client Service Excellence” with Leonardo Inghilleri, the EVP and Managing Partner of West Paces Consulting.

I was a few minutes late to the session, and the energy in the room felt a bit low, so I was initially concerned I may have chosen the wrong session. But I was quickly proven wrong as Leonardo provided us with fabulous insight and an interesting perspective that proved most valuable.

As his bio on the LMA Conference website states:

"Leonardo Inghilleri is a recognized business expert and author, and an opinion leader in the area of organizational effectiveness and strategies, client service excellence, and business innovation. As one of the key architects behind the Ritz-Carlton’s two Malcolm Baldrige National Quality Awards, he has first-hand experience in creating a culture of client service excellence. During this session, you will learn about proven techniques that will help your firm improve the quality of the relationships with your clients. Leonardo will share the concepts and practices that will help to create and maintain the kind of client service environment that can produce strong bottom line results.”

Continue Reading Creating a Culture of Client Service Excellence – an LMA 2012 Re-cap

Yesterday, we covered the first part of the social media session from the Legal Marketing Association’s Annual Conference. Today, let’s jump into part two! 

Next up, on the panel we had Melissa Croteau, the CMO of Nixon Peabody. Her role on the panel was to talk about how a large firm handles social media. Nixon Peabody started using social media in 2009, beginning with Twitter. They currently have 2,500 regular followers, with a majority of those being media.

Because I’m always trying to follow the tweet stream, as well as live tweet, when I’m at a conference, I also was keeping an eye on the tweets coming out of other sessions. From another session at the same time, Russell Lawson posted what turned out to be a timely suggestion for our group as well – he noted that journalists are using their Twitter stream to find interesting or out of the ordinary story ideas, so firms shouldn’t post the same old thing all the time. If Nixon Peabody has so many media followers, they must be adhering to this idea already!

Continue Reading Social Media is Here to Stay – An LMA 2012 Re-cap Part II

You may have guessed that I have a certain fondness for social media. I’ve touted its benefits here before, so it should come as no surprise that I headed straight for the social media session while I was at the LMA Annual Conference in Dallas a couple of weeks ago.

Before I get into the nitty gritty of the presentation from the panelists and my thoughts, I’ll share what the CMO of Nixon Peabody said during the session – “The most significant thing a marketing department can do in 2012 is to develop a social media strategy.”

These are bold words from an industry that was still wondering whether social media had staying power only last year. And I couldn’t agree more. Although, I would go a step further than that and say that rather than creating a separate strategy, social media should instead be used to enhance and drive existing strategies and projects. If the tweets coming from the other breakout sessions were any indication, all of them were mentioning social media in conjunction with their topics – the possibilities for using it for law firms are exciting and valuable.

Continue Reading Social Media is Here to Stay – An LMA 2012 Re-cap Part I