Social media is the perfect medium for someone like me – someone who’s an introvert, a bit on the shy side, and prefers to have the safety of being behind a computer screen rather than face-to-face.
But if you’re using social media to be…well, social…and you’d like it to lead to business development opportunities, you’ve got to take it offline. While it’s possible to build relationships online, and to nurture them there, you cannot discount the benefit to meeting someone face-to-face.
A conference is the perfect opportunity for this, and I’ll tell you a story about how social media has enriched my conference experience at the Legal Marketing Association’s Annual Meeting (which I’m currently en-route to – I love airplane wifi!).