Social Media

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This morning, I have a treat for you all! I’m bringing in a guest poster (which I’ll be doing from time to time, to switch things up), and today’s is my very good friend, Nancy Myrland. Nancy is the President of Myrland Marketing & Social Media, where she is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.

Today, Nancy brings us an excellent post about LinkedIn – with all the changes in the last year, it can be tough to keep up, and Nancy helps us focus and understand what’s important about LinkedIn’s newest change, opening up their publishing platform. 

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There are 2 conditions I’ll bet hold true for just about every person reading this blog post.

  1.  You’re busy.
  2. There are clients out there who need your services.

Your job as lawyers, and our job as the marketers who advise you, is to deal with the reality of number 1 and help you to find number 2, right? Continue Reading Lawyers: LinkedIn’s Publishing Platform Just Hit Home For You

I’m back with another Two for Tuesday, and today’s post focuses on how you can use social media to make the most out of attending conferences and events. We all attend events throughout the year, whether it’s a networking cocktail party or a CLE seminar or a multi-day conference. And social media can actually help…

We’re kicking off a new feature today here on Zen – Two for Tuesdays! I’ve given myself the assignment of sticking to an editorial calendar for the blog this year (everyone get excited!) and one of the regular posts I’d like to contribute is this one, which will cover two quick tips that you can…

Towards the end of December, we hosted a webinar with Adrian Lurssen, one which I’d sat in on previously. But this time, Adrian said something that really stuck with me – he said that you can’t just build a blog. You also need to build an audience. 

That got me thinking about how many people start a blog, start writing content (even great content), and then sit back and wait for the magic to happen – a la Field of Dreams, if you build it, will they come? 

The short answer is no – and I’m not the only one thinking about this. For the why, you need to take a look over at Jayne Navarre’s latest post "2014 Reboot: In case you’ve forgotten, law Blogs are (still) ‘social’ media" and Kevin O’Keefe’s follow-up "Do not confuse writing an article with blogging." 

Continue Reading If You Build It, Will They Come?

As you may know, I’m a proud member of the leadership committee for the Legal Marketing Association’s Social Media Shared Interest Group (how’s that for a mouthful? We go by LMA Social Media SIG for short). Last year, we kicked off a new tradition – putting together 12 days of social media. The topics range…

Yesterday, I had the pleasure of sitting in on another of the LMA’s Social Media Shared Interest Group’s webinars, this time with Adrian Lurssen of JD Supra. Adrian talked about some best practices for getting clients to read a law firm’s online content, using a case study to walk us through. 

As I’ve noted before, I won’t give away everything from the webinar, since it’s an LMA membership benefit, but there was some great advice that Adrian shared with us. 

His case study focused on the discussions surrounding the America Invents Act, for which JD Supra saw 82 firms producing content.  Of these firms, only one stood out, Pepper Hamilton. Adrian delved into the "why" of the popularity of their post, as well as defining the goals we should be pursuing as we produce content. Continue Reading Is Anybody Going to Click on That? Getting Clients to Read Law Firm Content, A Webinar Recap

When I attended the general counsel panel a couple of weeks ago at the LMA’s Annual Conference, I was happy to hear that the moderators would be spending some time focusing the panelists on discussing social media, and their use of it in their outside counsel relationships.

I’m going to delve into that discussion more in a future post, but today, I wanted to talk about the results from Greentarget, Inside Counsel, and Zeughauser Group’s In-House Counsel New Media Engagement Survey results, which were released last week. I pay very close attention to this survey because let’s be honest, social media isn’t going to matter one whit to my clients if their own clients aren’t paying it any attention. 

This year’s survey results reaffirmed both the comments of the three general counsel at the LMA Conference, and my anecdotal experience, which I often share with my attorneys. Today, let’s look at a couple of highlights. To see the survey results in full, click here. Continue Reading It’s Here! — A Look at the 2012 In-House Counsel New Media Engagement Survey