Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about the results, which had some actionable findings for lawyers and law firms, as well as a few surprises.

First, the report – Corey notes that they work to take it somewhere new each year, and their six months of hard work are obvious. In addition to the report’s results this year, you also get access to some excellent thought leadership pieces that expand on the ideas revealed by the data. The data itself examines three categories of respondents – general counsel, the C-suite, and law firm CMOs, which gives a full and interesting picture of what your firm clients are looking for at various levels, and whether your firm may be correctly addressing these needs. 
Continue Reading Lawyers: What’s the One Thing that Makes Clients Care About Your Content?

Greentarget, ALM Legal Intelligence, and Zeughauser Group have released the results of their 2014 survey, newly titled "2014 State of Digital & Content Marketing Survey." The change in title is a great reflection of the change in conversation in the last year, a shift in focus to the discussion around content marketing, and how social tools are used to that end. 

As we in legal know, lawyers have been doing content marketing for as long as we can remember, but we finally have a name for it! 

This year’s survey also has another new feature – a survey of law firm CMOs and marketers. You may remember that we discussed some of the results already, with a focus on LinkedIn, following the LMA conference, but today, let’s take a look at the most important conversation piece to come out of the survey (which you can review in full here). Next week, we’ll take a look at some of the results in more detail. 


Continue Reading Corporate Journalism is the Future According to Greentarget

There are still people out there who think social media is not for professionals.

C’mon, admit it. 

All right, so the likelihood is that those people aren’t reading this blog, because, after all, it’s part of that "social media stuff." But how many of you who have dipped your toe in the water (i.e. joined Facebook, staked your claim on your Twitter name, filled out your LinkedIn profile) are using social media? And how many of you are blogging…regularly? 

I’m sure more than one of you mentally raised your hand as you read that. 

And I’m sure some of you who did are still wondering why the heck you would want to use social media anyway.  So let’s talk about that for a little while. 


Continue Reading Let’s Be Social – A Look at the 2012 In-House Counsel New Media Engagement Survey