Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall amid ongoing uncertainty, let’s delve into how networking strategies have adapted and what remains constant.

Embracing the New Norm

No, we’re not post-pandemic yet, and that’s okay. The past couple of years have overhauled our approach to connection and networking. As we adjust to the evolving landscape, let’s explore how to recalibrate our networking strategies while acknowledging the aspects that stand the test of time.

Crafting a Thoughtful Plan

The foundation of effective networking hasn’t changed, pandemic or not. Every endeavor, whether it’s networking, business development, or marketing, should commence with a well-structured plan. The essence of this principle remains constant, pandemic or not.

Start by outlining your objectives and aspirations. What are you aiming to achieve through networking? Whether it’s expanding your client base, deepening relationships with current clients, or forging new referral sources, articulate your goals and put them in writing. Develop a strategy aligned with these objectives, encompassing a blend of virtual and in-person networking, engagement with peers and clients, and an expanded social media presence.

A crucial aspect is accountability. Assign specific goals for each networking activity – virtual or not – and track your progress. Review your plan quarterly to assess your accomplishments and realign your next steps. If you need help with this, don’t be shy about asking a colleague or a coach to work with you.

Unveiling Insights Through Research

Amid the pandemic’s ebb and flow, the value of research persists. In our hyperconnected world, researching potential connections, clients, and referral sources is non-negotiable. The digital age has accustomed us to expecting nothing less.

Utilize the power of social media to your advantage. Dive into the latest news, delve into the ethos of companies and their employees, and discern their pain points and priorities. This groundwork equips you to articulate how your legal expertise can seamlessly integrate into their objectives.

Moreover, recognize the significance of cultural research. Engaging with individuals from different backgrounds demands a degree of cultural awareness. Understanding language nuances and cultural norms displays respect and distinguishes you in a crowded networking landscape.

Revamping Your Elevator Pitch

In the era of digital meetings and virtual conversations, the potency of a well-crafted elevator pitch has been magnified. Your pitch isn’t merely about introducing yourself; it’s about articulating how you solve problems for clients or potential referral sources. This shift in perspective is essential to effectively engage and create lasting impressions.

Rather than the perfunctory “I’m a lawyer,” craft an elevator pitch that narrates how you contribute value. A pitch that outlines your capacity to resolve issues for clients or help your connections not only defines your role but invites further discussion. Elevator pitches have transcended the elevator itself; they now thrive in Zoom rooms and virtual events.

Leveraging Social Media’s Influence

The digital realm’s influence remains potent, pandemic notwithstanding. Social media’s role in networking has grown and continues to flourish. The multiple generations in today’s workforce vary in their digital engagement, but platforms like LinkedIn remain key networking tools, especially for the legal community.

Follow relevant hashtags, companies, and industry influencers to stay attuned to trends and topics. Engage in conversations, showcase your expertise, and leverage these platforms to foster connections and drive thought leadership. Thoughtfully crafted posts, insightful comments, and targeted interactions set you apart in the online networking realm.

Networking Knows No Bounds

Networking’s fundamental truth persists: it happens everywhere. In an age where isolation has become prevalent, networking calls for intentionality. While in-person events may be limited, creativity can guide your efforts.

Local events, whether online or in person, present opportunities to blend networking with personal interests. Engaging virtually over meals maintains connections and expands your network. Extend invitations to acquaintances, mentors, or fellow professionals – the power of dialogue endures. Travel, when viable, opens doors to localized networking. Connect with old friends, local connections, or LinkedIn contacts in the area to broaden your horizons.

Innovative times call for innovative networking. Approach each interaction, whether digital or in-person, as a chance to extend your network and deepen your relationships.

While the pandemic has introduced complexities, legal professionals are adept at adapting. By infusing creativity into your networking endeavors, you can navigate this ever-changing landscape with finesse and emerge stronger on the other side.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.