relationship development

The short answer? Both!

After two-plus years of being limited to almost entirely virtual meetings, we’ve learned that there are huge benefits to doing things online. But many people were also chomping at the bit to get back to seeing each other in the flesh. So that begs the question – which is better? It turns out that we need both and for different reasons. So while you may be tempted to toss your ring light forever in favor of jumping back onto planes…not so fast. Let’s look at the pros of both types of meetings and see why you need to keep them all in your diary.
Continue Reading The Battle of the Meetings: Virtual vs. In-Person – Which is Better?

Also known as “How to Translate Content Marketing into Relationship Marketing” without using the big scary words that will make you run away from this post before you read it.

Remember the good old days when we just did a bunch of things and didn’t have specialized terms for them? Yep, these aren’t them.

There are a lot of things that you do or may have done for a while, that now have terms associated with them. You may hear those terms bandied about and get turned off by them, but my belief is that if you knew what they were really talking about, you’d realize that they refer to things you’re already doing and feel a lot more comfortable a) using them and b) maybe even exploring some of the other areas that they refer to more.
Continue Reading Turning “What You Say About What You Do” Into Connections

When networking, it’s easy to focus on the event itself and forget that one of the most important parts of the process is the follow-up. Networking, and relationship building, aren’t a one and done – they’re a process. And that process takes careful tending.

But the good news is that with a few simple steps, you can make that follow-up part of your post-event routine so that following up becomes as natural as brushing your teeth…well, almost.
Continue Reading Networking: Don’t Forget to Follow Up!

There have been many jokes and memes about how we have all forgotten the most basic of social skills after being locked down for two years.

But in all seriousness, it sometimes feels like when you don’t flex a certain “muscle,” you forget how to use it. In some ways, the last two years have really dragged on, but in others, they’ve flown by. So it can come as a surprise when you’re getting excited to return to that first in-person event only to realize that you may feel a little rusty.
Continue Reading Help! I’ve Forgotten How to Network!

What better way to celebrate International Networking Week with a throwback to a post I wrote about international networking (updated for these modern times)?

With virtual platforms bringing us even closer together these days, the ability for us to connect with counterparts from across borders is easier than ever. But that means we can’t forget that everyone doesn’t do business in the same way that we do. That’s incredibly fun because it means we get to learn about other people and cultures, but there can also be a few pitfalls. Entrepreneur shared this great article back in 2014 on the keys to success for navigating networking internationally and I added a fifth suggestion based on my own experience – these five tips hold true today.
Continue Reading 5 Ways to Be Intentional About Your International Networking

I’m not big on resolutions.

Some years, I have some, other years I don’t, but they’re generally things I’d like to add more of to my life (like the year I decided I would try to learn how to knit – I’ve been crocheting since I was about five – yes, these are two different things).

Do I always have a business development plan? Yes.

So what am I advocating here? Sheer anarchy??

Uh, no. Don’t worry.
Continue Reading Resolve to Throw Out Your Business Development Plan Today

Bad news everyone.

There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool.

There’s only strategy and hard work.

Anyone who tells you differently is selling something.

Are there instances where you’ll connect with someone and they’ll immediately buy your services or you’ll write a post and it will go viral? Absolutely! That’s down to luck (and sometimes, strategy and hard work behind the scenes). But it’s not because there’s some trick to it all. You’re not going to suddenly “figure it all out” and have one tool be doing all the work for you and bringing you lots and lots of clients. It doesn’t work like that.
Continue Reading LinkedIn for Lawyers: There’s no Magic Bullet

It’s SPOoOooOooKY Halloween this weekend (can anyone tell me which podcast that’s from?) and so I’m bringing you a post on the five most frightful business development mistakes lawyers make (and how to avoid them!).

I love Halloween, so bear with me on this.
Continue Reading Five Frightful Business Development Mistakes Lawyers Make

I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore secretly nonsense, or at the very least, not something you’re supposed to be involved in – raise your hand).

Am I right?
Continue Reading Wait…Content Marketing Can Get Me…Clients??