Tag Archives: relationship development

Why Does Relationship Marketing Matter to Lawyers?

I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of the session was “What is relationship marketing, and where do you start when you want to build your … Continue Reading

Overcoming the Barriers to Collaboration

While being interviewed for a podcast yesterday morning, the host asked me what I saw as the primary trend for the future of law firms. Although my answer is simple, the work behind it is not – collaboration. We’ve talked about Heidi Gardner’s book, Smart Collaboration, before (and I again highly recommend reading it). One … Continue Reading

Great Relationships Start with the Basics

These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final steps? Unfortunately, as with anything worthwhile, if it’s worth doing, it’s worth doing well. If you … Continue Reading

Two Ways to Use LinkedIn to Attract Your Ideal Client

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided … Continue Reading

Lawyers: What Makes You Worth Talking About?

Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal? But who knows better than your marketing team that “marketing” is a four-letter word? It shouldn’t be – and I’ll explain why in a moment. But … Continue Reading

Overcoming Awkward Silences at Networking Events

There are some people who can talk with anyone – my brother-in-law is like that. Put him in a room with a bunch of people he doesn’t know, and he excels at connecting with them without awkward silences. But for many of us, that is unfortunately not one of our strengths. I’m a prime example … Continue Reading

Are Your Networking Efforts Wasted?

If we were guaranteed to get business every time we met someone new, we’d all be networking all the time, right? But instead, networking takes time, it takes finesse and relationship-building, and often, you’ll find yourself talking to someone who may not be giving your their business or they may not have business to give … Continue Reading

Freshen up Your Networking with Three Unusual Tips

Happy International Networking Week! We’ve talked a lot about networking here at Zen, and covered a lot of the traditional ideas: Use social media to prime your contacts before an event. Don’t skip anything. Don’t hang around with only the people you know. Use the event organizers to help introduce you to people. And more.… Continue Reading
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