Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.
In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.
In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network.
For our latest interview, we chose ILN member, Sebastian Laboga of Kübler GbR in Germany.
In one sentence, how would you describe your practice?
With more than 230 employees
The first session of Social Fresh, Portland that I attended was “Real Facebook and Twitter Results Panel.” Since I know many law firms are hesitant to get involved with Facebook and Twitter, the comments from this panel might be especially useful for you in evaluating whether these platforms will work for your firm. The panel featured Justin Kistner of Webtrends, Carri Bugbee of Big Deal PR, Kevin Tate of StepChange, and moderator and panelist Shauna Causey from Comcast.
After each of the panelists introduced themselves, they focused on their experiences using Facebook and Twitter for themselves and their clients. Tate said, about starting a Facebook page, that a company can often learn as much from its failures as its successes. Kistner agreed with this, saying that his company had thought about starting a new blog, separate from their original one, and quickly realized that it would make more sense to leverage their existing web presence and audience, because they already have put their trust in you. But in addition to thinking about the external audience, when deploying a social media strategy, it’s just as important to bring your internal audience in and show them the value.
Tate used the Travelocity gnome campaign on Facebook as an example of a successful use of social media to engage the audience (the panelists agreed that audience engagement should be a key goal when using a social media tool like Facebook or Twitter). Facebook users could become a “Fan” of the Travelocity gnome, and were able to interact by voting on where he would go next. This was very successful and continues to see fan engagement. Tate pointed out that once people feel that they have ownership of something, you have to be careful about taking it away – an example of this from my own experience was when a Facebook user created a Fan page for the Norwegian curling team’s pants. The page was not endorsed or created by the team, but during the Olympics, it suddenly grew very popular and attracted a lot of fans and activity. Facebook realized that the page wasn’t created by the team (even though they had contacted the user who started it and invited him to their next match) and they took it down, citing their fan page rules. But because so many fans were attached to the page, they launched a campaign to get Facebook to bring it back. After a few hours, Facebook relented because of the outcry. So even though the Norwegian curling team didn’t start the page, the fans were invested in it and didn’t want to lose it. Tate also pointed out that even when a brand creates the Facebook page, the fans really own it and define the content and interaction. Continue Reading Recap of Social Fresh Portland: Real Facebook and Twitter Results Panel
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network.
For our latest interview, we chose ILN member, John Verrall of Verralls Barristers and Solicitors in Gibraltar.
In one sentence, how would you describe your practice?
I would describe
Today, I attended one of the Social Fresh conferences, which took place here in Portland, Oregon – for those of you wondering what Social Fresh is, it’s a conference about social media, focused around case studies, and it takes place in some “underserved cities,” as the conference website describes them. Although it’s not a conference focused around the legal field, I felt that broadening my social media education to find out what other companies are doing and what works for them would be useful in my own professional social media efforts, as well as for the law firms we work with.
Continue Reading Social Fresh – What Did I Learn About Social Media?
Last night, I had the opportunity to attend a socialmediatoday webinar on “Social Media in Asia: Where are the Emerging Opportunities?” (For the webcast and slides, visit: http://www.socialmediatoday.com/webcasts/184500) What follows is a re-cap of the highlights, but the key takeaways that came out of the webinar are the following:
– Culture is hugely important – In order to succeed in Asia, you must have people on the ground who understand the social meda ecosystem for that country and can help you to navigate it.
– Mobile devices will be the primary source of access for a lot of people because broadband access is not always available. So compatibility with mobile devices is hugely important.
– Face-to-face interactions are still paramount.
The speakers for the webinar were Thomas Crampton, Asia Pacific Director of 360 Digital Influence for Ogilvy Public Relations Worldwide, Peter Auditore, head of SAP’s Business Influencer Program and a Senior Fellow at the Society for New Communications Research, and Robin Carey, CEO of socialmediatoday. They began with comments from Crampton on scale – he said there are 338 million “netizens” (citizens of the net) in China versus only 62 million in France (as of a report from 2009) and also greater than the population of the United States. However, the top social networks in China are not the familiar ones in the West - Qzone has 183 million users, Xiaonei has 40 million, kaixin001 has 30 million, while Facebook only has 0.4 million. Crampton observed that the government is very savvy in China – Twitter is blocked, but Google Wave is not. He also noted that Friendster used to rule Asia, but now Facebook is “romping across the nation.”Continue Reading Social Media in Asia: Where are the Emerging Opportunities?
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network.
For our latest interview, we chose ILN member, Lorna Patajo-Kapunan of Kapunan Lotilla Garcia & Castillo Law Offices in Manila, the Philippines.
In one sentence, how would you describe
As I mentioned yesterday, I’ve been following along as attendees of Georgetown’s Law Firm Evolution Symposium have been tweeting the conference highlights. Rachel M. Zahorsky of the ABA Journal was in attendance, and wrote a great article that summed up a theme of the conference – BigLaw must change or die. She quotes several
Last week, I wrote a re-cap on a panel I attended at the Legal Marketing Association’s Annual Conference on Alternative Fee Arrangements. The panelists said that the law firms that are “pyramid-shaped,” with the larger part of their firms being made up by associates, would have difficulty adapting to the make-up needed to accommodate
One of the important messages in terms of social media that came out of this year’s LMA Annual Conference is that “you cannot be a proxy for someone else’s relationship – the lawyers have to do it themselves.” But in the busy world of attorneys, where time is quite literally money, what about ghostblogging?
For
For my last session of the conference, I attended “The Digial Firm 2015 – The Changing Face of Professional Services Marketing Communications,” with opening remarks from Anthony Green, President of Concep, moderated by Dwain Thomas, Managing Director of Concep, and panelists Susan M. Snyder, Senior Consultant at Hay Group, Jodie Kaminsky, Vice President of J.P. Morgan Asset Management, and Royal Simpkins, Firmwide Communications Manager at Sedgwick, Detert, Moran & Arnold LLP. The panel looked at new marketing channels and how they impact marketing professionals in a fee earning environment. When the room was polled, we learned that a lot of the audience is using social media in their communications mix. Jeannette McGarr wondered on Twitter what her attorneys would say about social media becoming the norm in firms.
The panelists went into three case studies of firms using digital strategy with Concep, starting with J.P. Morgan. They needed a reduction in cost, which for them, meant getting away from paper. They were looking for both strategic and tactical recommendations to help them to migrate their current contact strategies to digital, and used their competition to convince naysayers to get into social/digital communication tools. It took 2-3 years for them to switch entirely to digital communications, and now their marketing plans are much more integrated with digital media and have the same messages across platforms. At the start of this process, they had 15 different databases, and have since merged all of them. When all data repositories begin to communicate, the power is exponential for intelligence and relationship management. Continue Reading LMA 2010 – The Digital Firm 2015 – The Changing Face of Professional Services Marketing Communications
