Today, we’re bringing you a special guest post, from one of the ILN’s marketing professionals! Alina Crisu is the PR & Communication Associate with LLPO Law Firm in Cyprus and she’s got some great advice on optimizing your website to give you a competitive edge in your market.
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Crowded markets are plentiful with potential clients and competitors to learn from. But how to run a remarkable business in such a crowded place? And how to make a potential client choose to pay attention to your business and services?
Continue Reading Optimisation – the key to success in a crowded market



What better way to celebrate International Networking Week with a throwback to a post I wrote about international networking (updated for these modern times)?
Jussi Laakkonen
I’m not big on resolutions.

Here we are, another year.
We’ve got just over two weeks left in the year, and I bet you’re expecting me to write something about how you can fit in a bit more business development, call one more potential client, set up one more zoom meeting this week or write another article before the year is done.