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Lindsay Griffiths

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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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We are proud to announce our latest firm of the month, Ogden Murphy Wallace, Seattle!
Ogden Murphy Wallace, P.L.L.C. is a leading multispecialty law firm committed to providing practical, cost-effective legal services to businesses, municipal entities, and individuals. They have served Pacific Northwest clients for 100 years, providing additional legal services as their clients’ affairs have prospered and expanded. They address each client’s needs with the most appropriate expertise available in their firm, using a team approach to draw on the specialized knowledge of attorneys best qualified to meet those needs.

Continue Reading ILN Firm of the Month – Ogden Murphy Wallace, Seattle!

“Authenticity” has become a dirty word in the last few years.

It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”

Are you cringing yet?

But even though the word “authenticity” might make your skin crawl, it’s actually a pretty important concept – it’s a buzzword for a reason. 
Continue Reading Authenticity: Sounds Like a Buzzword, but Key to Successful Networking in Legal

Following on our last post about Steve Harmon’s trends to watch in legal, I wanted to share some of his other key takeaways from his session at the CLOC Institute in London. Each of these takeaways, while directed at the legal operations audience, is relevant throughout the legal industry and are key driving factors for how we’ll be able to achieve change.

Collaboration Drives Success

We’ve focused on this idea previously, and it was a strong theme throughout the CLOC institute. True, smart collaboration can feel unfamiliar, and a bit uncomfortable in the legal profession, but there are strong business cases for it (we’ll get into those in a bit more detail when we discuss Heidi Gardner’s session on collaboration). Harmon said that legal operations professionals aren’t “stewards of process, but drivers of results.” Having the best process isn’t a differentiator if it’s not tied to business results (this is true within law firms as well). Because of that, it’s possible to share best practices without impacting differentiation or competition. That’s also true across the legal industry, and is a call for more, and not less, collaboration.
Continue Reading Key Factors for Achieving Change in the Legal Industry

It’s a bit hard to believe it, but I’ve been blogging here at Zen for 10 years. A LOT has changed in the legal industry in ten years, and yet, in many ways, a lot is still the same. If you’d have asked me a decade ago if I still planned to be blogging and sharing my thoughts on the industry in 2019, I’m not sure that I would have said yes. But I’m honored to be a part of this community that allows me to grow, innovate, brainstorm ideas, and develop my own role. And it’s only fitting that ten years into blogging (14 years into my role with the ILN) sees me transitioning into my next exciting challenge – as our Executive Director retires at the end of this year, I’ll be taking over his position, and having the opportunity to share more with you some of the unique opportunities that come along with leading a global organization in the changing legal profession. 
Continue Reading Happy 10th Blogiversary to Zen & the Art of Legal Networking!

We’re a few weeks out now from the CLOC (Corporate Legal Operations Consortium) Institute in London, and I’m finally jumping into some recaps. There was some truly excellent content during the conference, and not just for legal operations folks, but with transferable lessons for everyone in the legal industry. Over the next few weeks, I’ll dive into a few of the sessions and look at what we discussed, starting with Steve Harmon’s presentation on the Evolving Role of the Corporate Legal Department & the Implications for Legal Operations Teams. Harmon is the Deputy General Counsel at Cisco and General Counsel at Elevate, and a CLOC board member.
Continue Reading Five Legal Industry Trends to Watch

The ILN is proud to announce our latest firm of the month, Fenno Attorneys-at-Law, Finland!
A regional Finnish law firm, Fenno Attorneys at Law is an experienced and youthful firm providing legal services for both corporate and private clients. Fenno was founded in 2016 and their approach to practicing law is solid, modern and innovative.
Fenno Attorneys at Law operates wherever their clients are. Their offices are located in Helsinki, Tampere, Jyväskylä, Mikkeli, Järvenpää and Salo. They also hold remote consultations when necessary.

Continue Reading ILN Firm of the Month – Fenno Attorneys-at-Law, Finland!

It’s the post I know you’ve all been waiting for – as ads have gotten milder the last few years, each season, I wonder whether there will be any commercials worthy of the “ugly” moniker. This year, we had three!

Before we dive into the ugly commercials, there is one interesting choice I want to discuss – Skittles’ decision this year to forego a Super Bowl commercial in favor of a one-time only, thirty minute live show in Times Square to 1,500 people, with proceeds going to the nonprofit organization, Broadway Cares/Equity Fights AIDS. Mars Wrigley also planned to donate up to $50,000.

In an industry where companies are spending obscene amounts of money on (for the most part) lackluster commercials, this is really a standout. I generally don’t like Skittles commercials, I’ll admit. They’re a bit on the weird side (and I’m a bit on the weird side, so that’s saying something). So to instead create buzz around an event starring a celebrity (C. Michael Hall), make it exclusive, donate the proceeds to charity, and in the end, spend less than you would on a Super Bowl commercial, while probably getting more views and interest for it, is really brilliant. Hats off to them. What can lawyers and law firms learn from that?

  • You don’t have to follow the crowd. I know the running joke in the legal industry is that lawyers love to be first to be second, but what if you DIDN’T do what everyone else was doing? A crowded playing field is just that – crowded. What if you found the way to stand out and did it?
  • Be true to your brand. This is definitely unusual for a brand, to have a Broadway-type show instead of a Super Bowl commercial. But Skittles is an unusual brand, so it fits with who they are. Unlike what Verizon did, trying to shore up their image with first responders, Skittles stuck with their brand message. Who are you as a firm? Don’t just say that with your marketing – DO it with your actions. The projects that you engage in, the charities that you supports, the innovations you embrace – let them all reflect who you are as a firm.

Continue Reading Super Bowl Commercials – The Ugly of 2019

Most of the commercials that I saw during the Super Bowl fell into what I’d call the “meh” category. They weren’t terrible, but they didn’t blow my socks off either. But there are a few that I’ve got squarely in the “bad” and “ugly” categories for you, and based on some of the YouTube comments, they may surprise you.

Let’s take a look at what these spots are, and what we can learn from them.Continue Reading Super Bowl Commercials – The Bad of 2019

Most of us can agree that the Super Bowl this year was a bit of a dud. In a similar theme, most of the ads were a bit uninspiring too, though there were some notable exceptions to that. Considering how much money is being invested in these ads, I’m wishing for much more creative, exciting, and inspiring results than we’re getting – even the controversial ones aren’t that controversial.

But despite that, there are some things to discuss (and I don’t mean Tom Brady’s sixth Super Bowl win – but HOW ABOUT THOSE PATRIOTS?).

That’s right, it’s time for my annual review of Super Bowl Commercials.

In my book, there are a couple of clear winners, with lessons for lawyers and law firms, to share with you. You may think I’ve omitted some important spots, but you’ll understand why when we get to those next week. Stay tuned…Continue Reading Super Bowl Commercials – The Good of 2019

Happy International Networking Week!

We’ve talked a lot about networking here at Zen, and covered a lot of the traditional ideas:

  • Use social media to prime your contacts before an event.
  • Don’t skip anything.
  • Don’t hang around with only the people you know.
  • Use the event organizers to help introduce you to people.

And more.
Continue Reading Freshen up Your Networking with Three Unusual Tips