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Lindsay Griffiths

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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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On Friday, we had an excellent, excellent panel following lunch with some truly brilliant people – moderator Nancy Mangan of Wicker Park Group chatted with Paul Malanowski (@pmalanowski) of Saul Ewing, Melanie Green (@melaniegreen) of Faegre Baker Daniels, and Dave Bruns (@dbruns) of Farella Braun + Martel about some of the innovative things they do to combat the most prevalent problems in business development. 

Whether you’re at a large firm, or a small firm (or a service provider), there were a lot of tips in here that we can use to better drive business development. 

Key Takeaway: Talk to your Clients

When I use the word "clients" here, it has different meanings for different people: 

  • For attorneys, it’s your clients. 
  • For marketers, it’s your attorneys. 
  • For service providers, it’s your clients. 

Continue Reading Takeaways from “Quick Fixes: Innovative Solutions in Law Firm Business Development”

The very last session I went to before our wrap up at LMA14 was "Can the C-Suite Lead the Social Media Law Firm?" with presenters Deborah Grabein (@dgrabein) of Andrews Kurth and Michael Hertz (@michaelhertz) of White & Case and moderator Kevin O’Keefe (@kevinokeefe) of LexBlog. 

The description of the session in the conference book reads:

While Fortune 500 executives are beginning to leverage social media, law firm executives are lagging." 

Two C-Level decision makers (not practicing lawyers) in Am Law 200 firms made the decision in the fall of 2013 to start using social media, personally . They wished to experience how their use of social media could help change the perceptions of their brand, better equip them to lead their marketing and business development teams, and help them guide individual lawyers in their use of social." 

With five months of strategic consulting and coaching, these executives became active content creators and social media contributors on blogs, Facebook, LinkedIn, Twitter, and Google+."

Learn about the personal and firm wide challenges and rewards these law firm executives experienced, and will continue to experience in their personal use of social media." 

Continue Reading Key Takeaways from “Can the C-Suite Lead the Social Media Law Firm?”

I’ll be kicking off my recaps starting a bit later this afternoon, but first, I want to bring you a Two for Tuesdays, courtesy of a couple of great things I heard at LMA14. If you really listen to those in the LMA who are smart, thoughtful, hardworking and constantly challenging and improving themselves, you end up learning a lot and being a better marketer yourself. 

One of the best sessions of the conference was the wrap up on Friday afternoon, moderated by conference co-chairs John Byrne & Jose Cunningham, along with LMA president, Tim Corcoran. The moderators invited us to share the takeaways we’d gotten from the conference, and there were two that really stuck out for me – lessons that we can use to make ourselves better at our jobs.

Tip One: "When there’s a gap between exactly what we do, and what we hear from speakers, it’s our job to bridge it."

This is a HUGE pet peeve of mine, and has been for several years – you may remember my comments about it here and here. Continue Reading Two for Tuesdays: Using LMA14 to be a Better Marketer

LMA14 is gone as quickly as it arrived, and it’s left me feeling like I’ve been hit by a truck! As I expected, the networking and the programming were the two most valuable pieces for me, and there are many, many things I’ll be sharing with you all here on Zen in the coming days. 

This year, I really felt that the conference chairs stepped up their game with the programming – almost all of the sessions I went to weren’t just good, they were excellent, and I came away feeling that I’d learned a lot to share with my attorneys, but also a lot that I can use myself in my daily work.  Of course, that means I feel like I’ve been trying to drink water from a fire hose for the last few days, which is a bit overwhelming, but I’ll work to distill it all for you over the next few weeks.

First up, I’d like to share some of the great takeaways to come out of LexBlog’s interviews of LMA attendees – there are some SUPER smart people in our organization, who shared their thoughts with LXBN. You can check out all the interviews here, but I wanted to share a few of my favorites. Pay particular attention to the advice from the General Counsel in the first interview and Toby Brown’s thoughts on the current pricing model. Continue Reading LMA14 – It’s a Wrap!

Several years ago, when we first started to see social media take the stage, I jumped right in with both feet and never looked back. I was fortunate to be an early adopter – I say fortunate, because that means that most of my mistakes in using social media were seen by only a few people early on. I got to learn the lingo and understand the norms for each of the platforms before I was connected with hundreds or thousands of people. 

When I speak about social media, I still recommend playing around on the platforms first to understand how to use them. But today, I want to talk about the incredible importance of listening first when you join a new platform (and this advice goes for even the savviest social media user, since every platform has its own unique style). 

To give you a little background, before I switched my major to computer science, I was an anthropology major, and ended up minoring in it. I LOVE anthropology, and what really ignited my passion for it was the work I did in linquistic anthropology, which is defined as:

the interdisciplinary study of how language influences social life"

Continue Reading Social Media: The Importance of Listening First

As we head into #LMA14 this week, I’m excited that we’ll be revealing the best of the best in legal marketing with our Your Honor Awards (which I was fortunate enough to serve as a judge for this year). 

As much as I’d like to reveal the winners (calm down Jill and Marcie, I would never do that!), instead, I thought I’d use this week’s Two for Tuesdays to give you two tips on smart marketing – we really saw some amazing and brilliant submissions this year, and they all had a couple of things in common. 

Tip One: Know your audience

I say this a LOT here, but any good marketing or business development activity HAS to start with knowing your audience. The best submissions that we saw really took the time to identify not only who their audience is, but what their needs and wants are. They made sure there was nothing else in the market that was meeting their needs in that way, and put together carefully crafted campaigns or events or apps or what have you that were actually of use to their clients and potential clients. Continue Reading Two for Tuesdays: Smart Legal Marketing

If you follow me on social media this week, you’re going to see a LOT of talk about #LMA14 – that’s the Legal Marketing Association’s annual conference, which takes place in Orlando this week (a welcome respite to those of us in the cold, cold north who have pretty much forgotten what sunlight looks like). …

Yesterday, we discussed the first part of the excellent webinar with David Ackert & Jonathan Fitzgarrald on LinkedIn 2.0. When chatting last night with my fellow SIG leaders, Nancy asked me why it was I considered this to be the best session we’d had. She wondered if it was because they got into the "how" of using LinkedIn as opposed to the "why." 

My answer to her was that it was the 2.0 nature of it – it’s safe to assume that those participating in a social media group like ours would be those most likely to have already bought into the idea of social media, and are more focused on how to sell it to their attorneys and its practical use. Even more than that, pretty much everyone has a LinkedIn profile these days – but the idea of setting objectives and fine tuning your strategy to meet those objectives is something that’s really useful to both attorneys, and the marketing professionals trying to get them to use LinkedIn for business development.  

It also doesn’t hurt that Jonathan and David are not only excellent presenters, but also extremely knowledgeable – both when it comes to using LinkedIn and working with attorneys. 

So, if you’re a part of the LMA and have the opportunity to see the recording of the session once it’s circulated, make sure that you do so! Now let’s get into Part II…

Continue Reading LinkedIn 2.0: Efficient Strategies for Busy Lawyers – A Webinar Recap (Part II)

Apparently, this is the week for excellent webinars, because I had the privilege of attending another amazing one this afternoon. The LMA’s Social Media Shared Interest Group offered LinkedIn 2.0: Efficient Strategies for Busy Lawyers, featuring presenters David Ackert (@DavidAckert) of The Ackert Advisory and Jonathan Fitzgarrald (@JRFitzgarrald) of Greenberg Glusker, moderated by our own Nancy Myrland (@nancymyrland) of Myrland Marketing & Social Media. 

Before I get into the meat of the session (and boy, was it meaty!), I want to make sure to note that if you’d like to join the Legal Marketing Association, you can take a look at the options and categories for membership over here. 

And if you’re already a member of the LMA, and want to join the Social Media SIG (we’re cool, I promise!), you can join through the LMA website here. LMA members can also join our Facebook and LinkedIn groups (whether or not you officially belong to the SIG). Continue Reading LinkedIn 2.0: Efficient Strategies for Busy Lawyers – A Webinar Recap (Part I)