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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

As you may know, I’m a proud member of the leadership committee for the Legal Marketing Association’s Social Media Shared Interest Group (how’s that for a mouthful? We go by LMA Social Media SIG for short). Last year, we kicked off a new tradition – putting together 12 days of social media. The topics range

‘Tis the season! You know the one – when every other day holds the promise of a networking opportunity, as you take clients to holiday lunches, send out your holiday cards, and attend all of those lovely parties. 

The parties are what bring me here today, because I’m here to tell you about a key to networking that I’ve observed over the past nine years with the ILN. 

RELAX.

Now, I’m not talking about letting loose and forgetting that you’re in a professional setting – on a side note, don’t forget to turn off any devices that might allow you to post photos to a social site when you’re at a holiday party. 

But I am talking about letting go of business for a moment. Because, paradoxically, that is where you will find your strongest professional relationships. Continue Reading ‘Tis the Season…to Network!

This month, we’re highlighting our Floridian firm, Shutts & Bowen LLP, as our firm of the month! Congratulations to Tim, Raul, and their colleagues!

   

Shutts & Bowen LLP

Member of the International Lawyers Network

Dear INSERT_FIRST_NAME,

The ILN is proud to announce this month’s "Firm of the Month" – Shutts & Bowen LLP, Florida, USA! 

Shutts & Bowen is a full service international law

I’ve had an idea for a post noodling around in my brain for a few weeks, but I’ve been having trouble getting it to crystallize. Until yesterday, when I read Sayre Happich’s "Seven Content Marketing Tips for Lawyers.

Sayre says: 

All lawyers can benefit from content marketing. By creating targeted content — blog posts, articles, tweets — and pushing it out through the right channels, you can position yourself as a thought leader in a specific area of law. And, whether you are a solo practitioner or part of a megafirm, that can lead to more clients."

She is absolutely right.  I’ve seen time and time again that the firms that are successful today are the ones who are sharing substantive content on a regular basis (there are other contributing reasons of course, but the same mindset that leads them to create substantive content and share it, is the mindset that helps them find success). 

What I’m going to say next might be a bit controversial, but I’ll say it anyway – clients do not care about press releases announcing that an attorney was quoted in an article. They’re not going to do the work of first clicking through to the firm’s press release to see that someone was quoted, and then clicking again to get to the actual article – they’re too busy. That’s not substantive content. Even if something leads to substantive content, if you make it hard for your audience to find it, they will not take the time to do soContinue Reading Content Marketing is King