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Lindsay Griffiths

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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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Yesterday, we covered the first part of the social media session from the Legal Marketing Association’s Annual Conference. Today, let’s jump into part two! 

Next up, on the panel we had Melissa Croteau, the CMO of Nixon Peabody. Her role on the panel was to talk about how a large firm handles social media. Nixon Peabody started using social media in 2009, beginning with Twitter. They currently have 2,500 regular followers, with a majority of those being media.

Because I’m always trying to follow the tweet stream, as well as live tweet, when I’m at a conference, I also was keeping an eye on the tweets coming out of other sessions. From another session at the same time, Russell Lawson posted what turned out to be a timely suggestion for our group as well – he noted that journalists are using their Twitter stream to find interesting or out of the ordinary story ideas, so firms shouldn’t post the same old thing all the time. If Nixon Peabody has so many media followers, they must be adhering to this idea already!

Continue Reading Social Media is Here to Stay – An LMA 2012 Re-cap Part II

You may have guessed that I have a certain fondness for social media. I’ve touted its benefits here before, so it should come as no surprise that I headed straight for the social media session while I was at the LMA Annual Conference in Dallas a couple of weeks ago.

Before I get into the nitty gritty of the presentation from the panelists and my thoughts, I’ll share what the CMO of Nixon Peabody said during the session – “The most significant thing a marketing department can do in 2012 is to develop a social media strategy.”

These are bold words from an industry that was still wondering whether social media had staying power only last year. And I couldn’t agree more. Although, I would go a step further than that and say that rather than creating a separate strategy, social media should instead be used to enhance and drive existing strategies and projects. If the tweets coming from the other breakout sessions were any indication, all of them were mentioning social media in conjunction with their topics – the possibilities for using it for law firms are exciting and valuable.

Continue Reading Social Media is Here to Stay – An LMA 2012 Re-cap Part I

Yesterday, we talked about the first half of Jim Kane’s keynote presentation at the 2012 Legal Marketing Association’s Annual Conference. Now, let’s jump into the second part!

The Stages of Love

After discussing the various levels of relationships, Jim moved on to talk about the stages of love – the first stage is attraction, which is contextual and about recognizing something familiar in the other person. We desire what is familiar and what we aspire to. In the legal industry, this is known as “marketing.” Our job as marketers is to understand what attraction is for our various audiences – in particular, to understand that one size doesn’t fit all.

The second stage of love is passion – every new relationship needs something different than the existing relationships – they need to feel passion. Though Jim cautioned “Don’t bring technology into a relationship too soon – it makes you appear creepy."

Continue Reading LMA2012 – Finding our Inspiration, Part II

Every year, one of the primary reasons that marketers give for attending the LMA’s Annual Conference is the sense of inspiration that they come back to the office with after the conference is over. Meeting with like-minded people, dealing with the same pressures that we all have, and finding creative solutions to meet the challenges of our clients is a surefire recipe for returning to the office with more than one good idea to implement.

As with any conference, some of the sessions will be inspiring, others will be necessary, and still others will be lacking a little something. This year, we were lucky to start out with a bang, first hearing from the LMA’s Executive Director, Betsi Roach, followed by LMA President Alycia Sutor. And the real kickoff to the conference started with James Kane’s keynote speech.

Before I get into their comments, I will say that I’m coming a bit late to the game here on the re-caps. A few people have already shared their comments about the sessions, and I’m working a bit out of order. But since I’m never one to keep my own experiences to myself, I’m hoping you’ll find value in my re-cap as well.


Continue Reading LMA2012 – Finding our Inspiration, Part I

In my last post, we talked about the first part of the client panel session from the Legal Marketing Association’s Annual Meeting, with panelists Jeff Carr of FMC Technologies, Janet Dhillon of J.C. Penney and Ron Barger of the Archon Group. The second part of the session was equally as valuable as the first.

One of the interesting points that the panelists made during their comments was that they need their attorneys to elicit the real end game from them – they went as far as to suggest that attorneys should ask them directly “What does ‘winning’ mean to you?” Jeff said lawyers need to get their clients to be specific, because they often won’t volunteer that information.

He joked that business development is like a relationship – people don’t get better with time. They’re on their best behavior in the “marketing phase,” so attorneys need to get past that, and force their clients to be specific about the results that they want.

Continue Reading Change or Die? A General Counsel Panel – Part II

A few days ago, I offered my initial recap of the general counsel panel that we were treated to at this year’s Legal Marketing Association Annual Conference, focusing on some key quotes from the session. Now, let’s get into the meat of the panel, where even more value is to be found.

The one overriding thought I had (and I was not alone if you listened to the tweet stream) was that year after year, we’re hearing the same comments and advice from general counsel. What does that mean? It means that law firms STILL aren’t listening to what their clients really want. 

In the past, this has been manageable, because the economy was thriving and there was plenty of work to be going around. But now, as Jeff Carr of FMC Technologies warns:

There will be new business models that come into place. We’ll build them if you won’t. We don’t need YOU to survive. We need the [legal] industry to survive."

Continue Reading Change or Die? A General Counsel Panel – Part I

I’m currently about 30,000 feet above the earth, flying back home after a whirlwind time at the LMA’s Annual Conference. I feel like my attendance at the conference was akin to drinking water from a firehose – there was a lot of information to take in, and a lot of great ideas and conversation. Now, it’s time to process all of that, and sort out what I can use and share.

In my mind, the most important session of the conference is always the General Counsel (GC) panel – I can best help my clients by telling them what their clients say to marketing folks when they’re not around. This year, the panel was its own breakout session (though I think it should really be required attendance for EVERYONE), and once again, it was an incredibly valuable session. 

The panel featured Ron K. Barger, the Senior Vice President and General Counsel for Archon Group, Jeffrey W. Carr, the Vice President, General Counsel & Secretary for FMC Technologies, and Janet L. Dhillon, the EVP, General Counsel and Secretary for J.C. Penney Company. It was moderated by Tom Duggan and Cathleen Flahardy of InsideCounsel.  All of the GC’s represented are active members in the General Counsel Forum. Continue Reading “Legal is the Only Industry Where Clients Act Like Sellers and Sellers Act Like Buyers” – A General Counsel Panel

Recently, we’ve been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media.  Today, we look at question four, which asks "How do you and your firm connect with your firm’s top clients and top prospects via social media?"

Do Kim Dung: Leadco, as a firm, does not have connection to our firm’s top clients and top prospects via social media. Certain partners and associates within the firm do use Facebook and LinkedIn in their professional capacities to connect and communicate with clients and colleagues.

Simone Fell: As with Leadco, lawyers connect with clients and prospects individually through LinkedIn and their personal Twitter accounts. We have not done much to advertise our social media presence. This will likely only change once we have a policy in place and have determined a better way to generate timely and interesting information that top clients (who already get our newsletters) will want to read. 

Continue Reading ILN Marketing Roundtable: Connecting with Clients and Prospects