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Towards the end of December, we hosted a webinar with Adrian Lurssen, one which I’d sat in on previously. But this time, Adrian said something that really stuck with me – he said that you can’t just build a blog. You also need to build an audience. 

That got me thinking about how many people start a blog, start writing content (even great content), and then sit back and wait for the magic to happen – a la Field of Dreams, if you build it, will they come? 

The short answer is no – and I’m not the only one thinking about this. For the why, you need to take a look over at Jayne Navarre’s latest post "2014 Reboot: In case you’ve forgotten, law Blogs are (still) ‘social’ media" and Kevin O’Keefe’s follow-up "Do not confuse writing an article with blogging." 

Continue Reading If You Build It, Will They Come?

As you may know, I’m a proud member of the leadership committee for the Legal Marketing Association’s Social Media Shared Interest Group (how’s that for a mouthful? We go by LMA Social Media SIG for short). Last year, we kicked off a new tradition – putting together 12 days of social media. The topics range…

Yesterday, I had the pleasure of sitting in on another of the LMA’s Social Media Shared Interest Group’s webinars, this time with Adrian Lurssen of JD Supra. Adrian talked about some best practices for getting clients to read a law firm’s online content, using a case study to walk us through. 

As I’ve noted before, I won’t give away everything from the webinar, since it’s an LMA membership benefit, but there was some great advice that Adrian shared with us. 

His case study focused on the discussions surrounding the America Invents Act, for which JD Supra saw 82 firms producing content.  Of these firms, only one stood out, Pepper Hamilton. Adrian delved into the "why" of the popularity of their post, as well as defining the goals we should be pursuing as we produce content. Continue Reading Is Anybody Going to Click on That? Getting Clients to Read Law Firm Content, A Webinar Recap

When I attended the general counsel panel a couple of weeks ago at the LMA’s Annual Conference, I was happy to hear that the moderators would be spending some time focusing the panelists on discussing social media, and their use of it in their outside counsel relationships.

I’m going to delve into that discussion more in a future post, but today, I wanted to talk about the results from Greentarget, Inside Counsel, and Zeughauser Group’s In-House Counsel New Media Engagement Survey results, which were released last week. I pay very close attention to this survey because let’s be honest, social media isn’t going to matter one whit to my clients if their own clients aren’t paying it any attention. 

This year’s survey results reaffirmed both the comments of the three general counsel at the LMA Conference, and my anecdotal experience, which I often share with my attorneys. Today, let’s look at a couple of highlights. To see the survey results in full, click here. Continue Reading It’s Here! — A Look at the 2012 In-House Counsel New Media Engagement Survey

Social media is the perfect medium for someone like me – someone who’s an introvert, a bit on the shy side, and prefers to have the safety of being behind a computer screen rather than face-to-face. 

But if you’re using social media to be…well, social…and you’d like it to lead to business development opportunities, you’ve got to take it offline. While it’s possible to build relationships online, and to nurture them there, you cannot discount the benefit to meeting someone face-to-face. 

A conference is the perfect opportunity for this, and I’ll tell you a story about how social media has enriched my conference experience at the Legal Marketing Association’s Annual Meeting (which I’m currently en-route to – I love airplane wifi!). Continue Reading Taking it Offline

As you’re probably aware, unless you’ve been hiding under a rock, yesterday and today are important days in the US Supreme Court – yesterday, the Justices heard oral arguments in the challenge to California’s ban on same-sex marriage, while today, the Justices will be hearing arguments about the constitutionality of the federal Defense of Marriage Act. 

My Facebook feed, as I’m sure is true for many others, has been full of profile photo changes to an equals sign, on a red background, in support of same-sex marriage, and status updates relating a connection’s thoughts, one way or the other. 

I, too, have very strong opinions on the subject, along with a number of other hot-button social and political issues.  But you won’t see me changing my profile photo any time soon, or adding my two cents. Why not? 

Continue Reading On Why You Won’t See Me Change My Profile Picture

A year really flies, doesn’t it? 

Once again, it’s time for us to put together the list of Twitter attendees for this year’s Legal Marketing Association Annual Conference – in Vegas! 

The LMA’s Social Media Special Interest Group, for which I’m a co-leader, will be talking about some very important tips for how to tweet (and use other social media) responsibly when you’re attending a professional conference (particularly in Las Vegas), but for now, let’s take a look at the list of those who will be attending and tweeting! 

We’ll have designated tweeters for each conference session, and we’ll make those public once the schedule is fully fleshed out – if you’d like to tweet and are attending the conference, please let me know. Stay tuned to the LMA listserv also for more information on our annual Tweet-up/Meetup! 

Without further ado: 

Continue Reading LMA13 Attendees – The Twitter Edition!

How many of you are producing content? Raise your hands. 

(Extra points if you actually raised your hand while reading this). 

That’s great – these days, I’m seeing so much valuable content out there, so many smart and talented people sharing what they know. But as the saying goes, if a tree falls in the woods and there’s no one there to hear it, does it make a sound? 

Similarly, if you write an article or blog post, but you forget to share it through your social networks, is anyone reading it? Continue Reading Social Sharing: Are You Missing Out?